EP334 Profit With A Plan Podcast Released January 27, 2026

Guest: Jon Morris, CEO of Fiscal Advocate Host: Marcia Riner, CEO of Infinite Profit®, Business Growth Strategist

If you’re spending on growth but your revenue is not moving, your budget might be the real problem. In this episode, we break down how agencies and professional service firms can intentionally fund sales, marketing, and R&D instead of relying on referrals and hope. You’ll hear how to use benchmarks to spot what’s off, track whether your investments are working, and make decisions that lead to real profit and a lot more peace of mind.

• Why underfunding sales, marketing, and R&D causes growth to stall • How your income statement tells the real story of your priorities • The key benchmarks agencies can use to stop guessing • How to judge marketing ROI using break-even timing • Why budgets should stay steady while tactics keep evolving • How fractional CFO support creates urgency and clarity fast

[00:06] Spending on growth but not growing, here’s why results stall [06:32] The 8% sales and marketing benchmark for agencies [09:03] Why most firms invest 0% in R&D and what that costs [12:31] Break-even analysis: how fast should marketing pay back [15:26] The patience problem: giving marketing enough runway [21:44] Reverse-engineering revenue goals into monthly client wins [28:16] Structuring financials so answers are instant [30:19] Financial stewardship and urgency when cuts are required [32:26] Payroll benchmark reality check for service firms [35:32] Profit is emotional: how clarity helps you sleep at night

FiscalAdvocate.com Jon Morris on LinkedIn jon@fiscaladvocate.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com

📈 Free Profit Booster Growth Map Find the 3 moves to bring in better clients and plug profit leaks fast. 👉 Get yours in right now at ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP333 of Profit With A Plan Podcast

Released January 13, 2026

Guest: Jen Fizer, CEO of MKB CFO & Bookkeeping Host: Marcia Riner, CEO of Infinite Profit, Business Growth Strategist

🎯 Episode Summary

Ever think, “If I could just clone myself, everything would run smoother”? Same.

But hiring is not a vibes decision. It’s a cash flow, capacity, and strategy decision. In this episode, Marcia sits down with Jen Fizer, CEO of MKB CFO & Bookkeeping, to talk about the real signals that tell you it’s time to hire, what role to hire first, and how to bring on help without punching your cash flow in the face.

You’ll hear practical ways to “listen to your numbers” so hiring becomes a smart, planned move instead of a stressed-out reaction.

🎥 What You’ll Learn

• How to tell if you’re ready to hire, or just tired • The financial signs you should check before adding payroll • Why hiring the “obvious” role first can backfire • How to prioritize hires that buy back time and create capacity • A simple way to test if you can afford a hire before you make it • Why ramp-up time matters (and how to plan for it) • How to avoid hiring chaos, job creep, and bad onboarding

⏱️ Timestamp Highlights

00:00–01:49 The “clone myself” moment and the real question behind hiring 02:00–03:11 What Profit With A Plan is all about 02:42–03:11 Sponsor mention: Profit Booster Growth Map (profitbooster.biz/growthmap) 03:12–03:53 Introducing Jen Fizer and her practical CFO approach 04:03–06:09 Why Jen’s background in recruiting + operations changes how she advises hiring 06:45–08:10 “You can do anything, you can’t do everything” and why order matters 08:33–11:16 The hiring sequence story: why the salesperson hire would have failed 11:28–13:34 Cash flow reality: plan the buffer and respect ramp-up time 15:56–19:42 Hiring mindset traps: micromanaging vs dumping work 20:40–23:14 The first financial question: can you pay yourself yet? 23:15–25:22 What to hire first: the simple “good at it / like it” framework 27:03–28:38 Why outsourcing and fractional support can be smarter early on 29:01–31:02 Org chart truth: start lower before you hire expensive “titles” 31:28–32:23 Where to find Jen + her free cash flow template 33:29–34:14 Wrap-up + Profit Booster Growth Map reminder

🔗 Resources & Links

MKB CFO & Bookkeeping website mkbcfo.com

Free cash flow template (13-week projection) mkbcfo.com/cashflow

Email Jen jen@mkbcfo.com

💼 About Marcia Riner & Profit With A Plan

Marcia Riner is a business growth strategist and the Profit Booster behind Infinite Profit®. Through Profit With A Plan, she helps business owners scale smarter, increase profitability, and build a business that holds value, whether they keep it or sell it.

🚀 Profit-Driven Resources

Grab your free Profit Booster Growth Map profitbooster.biz/growthmap

It helps you spot profit leaks and identify your top revenue moves fast.

EP332 of Profit With A Plan Podcast Released January 6, 2026

Guest: Tori Barker, CEO of Creative Marketing, a strategic marketing consultant, and visibility expert

Host: Marcia Riner, CEO of Infinite Profit and a Business Growth Strategist

🎯 Episode Summary If your business isn’t growing, it might not be your offer. It might be that not enough of the right people truly see you, and even fewer remember you. In this episode, Marcia sits down with visibility strategist Tori Barker to break down what visibility actually means, why it is not a “look at me” game, and how to build a simple structure that turns attention into real leads and clients. You’ll walk away with a clear framework you can use to get known without exhausting yourself.

🎥 What You’ll Learn

• Why visibility is strategy, not vanity, and why it drives growth

• How to stop random posting and start building a purposeful presence

• The two layers of visibility: internal alignment and external attention

• Why “cookie-cutter marketing plans” miss the mark for most entrepreneurs

• The 4C Visibility Framework: Clarity, Confidence, Consistency, Conversion

• How to do less, stay consistent, and still create momentum that converts

⏱️ Timestamp Highlights [00:00] The real reason your business isn’t growing [01:52] Profit Booster Growth Map and why it matters for 2026 planning [04:02] How Tori shifted from corporate marketing to visibility strategy [09:04] Visibility does not mean video, and it is not about being “loud” [11:15] Internal vs external visibility and why alignment comes first [14:12] The danger of false marketing promises and chasing vanity numbers [17:46] Why your unique perspective is your competitive advantage [21:18] Visibility that keeps the spotlight on the customer, not you [24:00] The power of testimonials and borrowed trust for visibility [25:07] The 4C Visibility Framework explained [26:10] Why consistency beats doing “all the things” [28:02] Conversion and the visibility flywheel that brings business to you [31:16] Quick wins vs long plays: choosing the right strategy for your reality [32:13] Tori’s Visibility Quiz and where to find her

🔗 Resources & Links Tori Barker Visibility Quiz CreativeMarketingConsulting.com

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

🚀 Profit-Driven Resources Free Profit Booster Growth Map http://profitbooster.com/growth-map 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. https://ProfitBoosterPod.com

🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.