Packaging Psychology and Why Shoppers Choose What They Choose
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Packaging Psychology and Why Shoppers Choose What They Choose
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About this listen
In this episode of Wrapping Things Up, Meredith Denning and Alex Sielaff sit down with packaging design consultant Vicki Strull to explore the psychology behind great packaging. From first impressions on the shelf to the “moment of truth” when a product is opened at home, Vicki breaks down how design, touch, structure, and storytelling influence buying decisions.
You’ll learn:
- What really happens in a shopper’s mind in those first few seconds
- Why tactile, “premium” packaging can increase purchase likelihood
- The difference between the first and second moment of truth
- Emerging packaging trends for 2026, including human-centered design cues
- Small changes brands can make for a big impact on growth and loyalty
If you’re in marketing, brand strategy, or packaging operations, this conversation offers practical insights into how packaging drives customer acquisition, retention, and perceived value.
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