Packaging and the consumer: A deep dive
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Packaging and the consumer: A deep dive
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Using fresh consumer data from Pro Carton’s 2026 packaging perceptions survey, Pro Carton’s Winfried Muehling, MM Group’s Birgit Hösch and RDM Group’s Krzysztof Krajewski discuss how recyclability, material choice and transparent communication influence purchasing decisions, brand loyalty and perceptions of fairness around issues such as shrinkflation with Elisabeth Skoda.
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