Most painting contractors struggle with hiring—either they grow too fast and lose quality, or they can't find reliable people who will stick around. But Brooke Clanton, Owner & CEO of Venture Painting, shows that you can scale your crews, protect quality, and build a loyal team—no matter how unpredictable the market gets.

With a family legacy dating back to 1978, Brooke has lived every season of the industry: rapid expansions, painful downturns, rebuilding from scratch, managing large new-construction pipelines, and leading crews through shifting market conditions. Today, she runs a thriving business rooted in reliability, relationships, and long-term loyalty—without playing the low-bid game.

In this episode of the Painter's Business Podcast, Brooke joins host Stephanie Stover to share the real-world hiring, management, and retention strategies that help painting companies grow sustainably while keeping standards high.

🎧 In this episode, you'll learn:

• How to hire for reliability—not just skill—and spot long-term employees during interviews
• Why painting experience can sometimes be a red flag, and how to screen for the right mindset
• How to keep crews busy year-round by diversifying work (builders, HOAs, realtors, repaints)
• The simple quality-control system Venture Painting uses to prevent corner-cutting on job sites
• What makes a great crew leader and why people skills matter as much as production skills
• How Brooke pays her team well and still stays competitive in new construction
• The biggest red flags when someone applies—and how to avoid costly hiring mistakes
• What keeps painters loyal in an industry known for high turnover
• How to navigate unpredictable construction cycles without losing team stability

This episode is for painters who want to build strong teams, reduce turnover, protect their reputation, and scale their business without sacrificing workmanship or client trust.

👉 Subscribe, leave a review, and share this episode with a painter who needs to build a better crew.

Connect with Venture Painting:
Website: https://venturepaintinginc.com

And if you're doing $1M+ a year and want help scaling, go to:
https://www.passionatemediamarketing.com/

Most painting contractors think they need to offer the lowest bid to win a job, but Stephen Rutherford, franchise owner at Five Star Painting, proves that clarity, professionalism, and process beat cheap pricing every single time.

After nearly two decades in the paint industry — from working inside a major paint manufacturer to running a fast-growing franchise with his business partner Michael — Stephen has mastered how to stand out in both residential and commercial markets without racing to the bottom.

In this episode of the Painter's Business Podcast, Stephen joins host Stephanie Stover to reveal how smart painting companies escape price wars, earn trust fast, and consistently win premium contracts.

🎧 In this episode, you'll learn:

• The biggest myth stopping painters from landing better jobs (and what to do instead)

• Why process, clarity, and clean contracts instantly separate you from competitors

• How to write proposals that make clients say "yes" even when your price is higher

• The surprising pain points property managers care about that most painters ignore

• A $400K case study where attention to detail won the client's trust

• When (and how) to tighten your pricing strategically without lowballing

• Why clients struggle to understand price differences and how to explain your value

• The real reasons premium paint jobs cost more in today's market

• Three simple steps to escape the race to the bottom — ethically and sustainably

• The mindset every contractor needs to win bigger, better, more profitable work

This episode is for painters who want to raise their prices, win quality clients, and build a business rooted in trust, professionalism, and long-term success.

👉 Subscribe, leave a review, and share this episode with a painter who needs to stop undercharging.

Connect with Stephen Rutherford & Five Star Painting:
Website: https://www.fivestarpainting.com/charlottesville/
Instagram: https://www.instagram.com/fivestarpainting_cville/
Facebook: https://facebook.com/FiveStarPaintingCharlottesville

And if you're doing $1M+ a year and want help scaling, go to:
https://www.passionatemediamarketing.com/

Most painting companies try to win work by racing to the bottom on price — but Kyle Koelble has proven that decision-makers will happily pay more when they understand the value behind the quote.

As a franchise owner with Everline Coatings — a brand trusted by Walmart, Home Depot, Tim Hortons, Costco, and backed by a Dragon's Den appearance — Kyle has mastered how to win over busy property managers and business owners who care about speed, clarity, and reliability more than anything else.

In this episode of the Painter's Business Podcast, Kyle joins host Stephanie Stover to break down exactly how to position your services so clients say yes even when your quote is 20–30% higher.

🎧 In this episode, you'll learn:

• What property managers really care about (hint: it's not price)
• Why showing up on time instantly sets you apart
• How fast, itemized quotes create trust and justify higher pricing
• The little-known value add that makes your proposal feel "safer"
• Why warranties and premium products change the conversation
• The right way to slow clients down and compare apples to apples
• How to handle "you're too expensive" without discounting
• A real success story where a client chose them despite a 30% price gap
• Why communication and transparency beat low bids every time
• One no-BS mindset shift every painter needs to win bigger contracts

This is the episode for painters who want to raise their prices, elevate their brand, and stop attracting clients who only shop for the lowest bidder.

👉 Subscribe, leave a review, and share this episode with a contractor who needs to stop undercharging for great work.

You can find Kyle Koelble and Everline Coatings at:
Website: https://everlinecoatings.com/us/fl/southwest/
LinkedIn: https://www.linkedin.com/in/kyle-koelble-b95117bb/

And if you're doing over $1M a year and want help scaling, go to https://passionatemediamarketing.com/