Part 2— Attract: Stabilize the Volatility
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Part 2— Attract: Stabilize the Volatility
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About this listen
You need to stabilize the volatility of inbound leads in order to reach consistent conversions. The problem? Most business owners are getting visibility but not creating separation between followers and actual leads.
In Part 2, we're exploring how to create one clear pathway that moves the right people from "I found you on Instagram" to "I'm ready to explore working with you."
Key Topics Covered:- Why engagement doesn't equal conversion
- The difference between followers (content consumers) and leads (people moving toward buying)
- How to use social media as a spark, not your entire strategy
- The three filters for aligned attraction: Relevance, Resonance, Relationship
- Why clarity attracts and generality repels
- How to stabilize volatility with one intentional entry point
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