Part 3 - Nurture: Connection That Builds Buying Energy
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Part 3 - Nurture: Connection That Builds Buying Energy
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About this listen
You don't need more followers. You need more qualified leads. Connection is what bridges visibility and conversion, and it's where most business owners completely drop the ball.
In Part 3, we're exploring the three stages of the customer journey and why your email list is uniquely positioned to convert both the "hare" (quick buyers) and the "tortoise" (the 75% who take their time).
Key Topics Covered:- Why most email lists don't convert (hint: there's no nurture)
- The three stages of the customer journey: Awareness → Understanding → Readiness
- The Tortoise and the Hare: understanding your two buyer types
- Why email is primed to speak to both buyer types
- The power of storytelling over strategy dumps
- How consistency doesn't mean constant output
- Meeting people where they are, not where you want them to be
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