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Finish Strong Series: “Your Cashflow North Star”

Presented by Shop Marketing Pros — trusted marketing partners for top-performing auto repair shops.

Episode Summary

In Part 3 of the Finish Strong Series, Coach Chris Cotton tackles the topic that stresses shop owners more than anything else: cashflow.

This episode introduces the concept of the Cashflow North Star — the exact number that tells you whether your shop is safe, stressed, or in danger. Chris delivers a tactical, step-by-step breakdown of how to calculate it, how to use it, and how it transforms your clarity and decision-making as a business owner.

If you’ve ever felt uncertain about money, unsure about what’s “safe,” or anxious about the ups and downs of car count… this episode is your cure.

What You’ll Learn in This Episode

✔️ Why You’re Not Broke — You’re Unclear

The emotional truth behind why even profitable owners struggle with money fear.

✔️ What a Cashflow North Star Actually Is

A simple but powerful financial safety system that every shop owner MUST have.

✔️ The 3 Zones Every Shop Operates In

Green Zone — Healthy

Yellow Zone — Tight

Red Zone — Danger

And exactly what to do in each.

✔️ How to Calculate Your North Star (Step-by-Step)

Chris breaks down the full process: fixed expenses, weekly burn rate, danger thresholds, safety buffers, and the real “stop spending” line.

✔️ The December Cashflow Mistakes That Kill Shops

Lessons on:

Equipment purchases

Early tax payments

Holiday bonuses

Subscription creep

Neglected receivables

Missing parts credits

Poor forecasting

✔️ How to Forecast Cashflow for 90 Days

A simple 30/60/90 approach that eliminates fear and replaces it with leadership-level clarity.

Why This Episode Matters

A shop without a cashflow plan is a shop that’s always one slow week away from panic. When you know your Cashflow North Star, you stop guessing… and start leading. This episode gives you that power.

Sponsored By: Shop Marketing Pros

A big thank you to Shop Marketing Pros for sponsoring this episode. They’re the experts in storytelling, branding, and digital marketing for auto repair shops.

Learn more at ShopMarketingPros.com — where great shops get great marketing.

To listen to more episodes, make sure and go over to iTunes and or Spotify.

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Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

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