Remarkable Regional Business – Episode 38 (Part Two)

Guest: Paul Olsen, General Manager

Business Name: ISH24 Safety and Rescue

Website: www.ish24.com.au

LinkedIn: https://au.linkedin.com/in/paul-olsen-bendigo

Topics Covered:

/ Navigating Growth and Challenges in a Niche Market

Paul continues the conversation, sharing insights from leading ISH24 through a competitive and highly specialized safety and rescue industry.

/ Standing Out in a Competitive Industry

Paul highlights the breadth of ISH24’s services — from equipment sales and servicing to expert training — and explains how their integrated approach sets them apart in a crowded market.

/ Training for Community Safety

The discussion turns to the vital role of skilled first aiders on site. Paul shares how ISH24’s training programs, led by current and former paramedics, help businesses maintain safety and preparedness across industries.

/ Adapting and Thriving During COVID-19

Paul recounts the challenges of the pandemic and how ISH24 adapted strategically, supporting clients while navigating uncertainty. Their approach to recruitment and operational flexibility ensured continuity and growth.

/ Growth Through Adversity

Despite industry setbacks, ISH24 leveraged opportunities to expand, ultimately tripling their business and securing major new clients. Paul reflects on how resilience and strategy fuelled this remarkable growth.

/ People, Culture, and Regional Impact

The conversation wraps with insights into proactive recruitment, strong team communication and building a company culture that supports growth — demonstrating how a regional business can have national influence.