You’re setting goals. You’re building a vision board. You’re planning the year ahead.

But before you do any of that, there’s one thing that matters more than every resolution combined.

Couples aren’t searching the way they used to. They’re opening ChatGPT and asking who they should book. And if AI can’t understand your business, it can’t recommend you.

In this episode of What Couples Want, we are joined by special guest Jon Mest from ChatRank and Just Reach Out to break down why PR looks different in 2026, how AI decides which wedding vendors show up, and why visibility needs to come before goals, content calendars, or shiny new strategies.

This is the episode to listen to before you plan your year.

ChatRank can be found here : chatrank.ai

Just Reach Out can be found here : justreachout.io

Why this episode matters right now Engagement season is at its peak, couples are actively planning, and more of them are using AI tools like ChatGPT to decide who to book.

This episode breaks down what wedding vendors need to prioritize before setting goals, launching new offers, or building content plans for the year ahead.

This episode is for you if:

– You’re a wedding creative planning your goals for the year

– You’ve invested in marketing but still feel invisible

– You’re curious how ChatGPT and AI tools recommend vendors

– You want to focus on what actually moves the needle before setting resolutions

Before you plan your year: Ask the AI Wedding Vendor Assistant how it would describe your business. If the answer feels unclear, generic, or wrong, this episode explains why and what to do next.

What Couples Want explores how modern couples discover, evaluate, and book wedding vendors in a changing digital landscape.

Powered by: North + South Agency

North + South Agency is a marketing and AI visibility studio helping wedding vendors understand how couples discover and choose vendors in a changing search landscape.

Through education, content, and research-driven insights, we explore how tools like ChatGPT, search engines, and emerging AI platforms influence visibility, authority, and decision-making during the wedding planning process.