We're living in a moment that rewards speed and scale above almost everything else. And while many argue that AI is finally freeing creatives up to do more of what they love, the pressure to produce more, faster, hasn't gone anywhere. Which is why, as we explore in today's conversation, one of the most radical things we can do with these tools isn't to move faster, but to go deeper.

Joining me is Branko Lukic, a cognitive architect, designer, and innovator. Born and raised in Belgrade in the former Yugoslavia, Branko's career took him from some of the world's leading design firms, including frog design and ideo, to founding his own award-winning studio, nonobject, which was later acquired by Logitech. Today, Branko is the Vice President of AI Design and Innovation at VF Corporation.

Branko was also the speaker at CreativeMornings San Francisco in December 2025, where he explored the theme of INNOVATION and introduced the concept of Perfect Flaws: the idea that our imperfections and idiosyncrasies aren't limitations, but the very thing that makes human creativity irreplaceable.

In this conversation, we talk about the first time Branko used AI (an experience that moved him to tears), how decades of meditation and mindfulness have shaped his creative practice, and why our unique imperfections are our most valuable assets.