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Performance Marketing Minds

Performance Marketing Minds

Written by: Outbrain Direct Response
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About this listen

Welcome to Performance Marketing Minds, the podcast for marketers who don't just follow trends, they set them.

In each episode, brought to you by Outbrain Direct Response, we go one-on-one with the sharpest minds in media, marketing, and advertising to break down what’s driving results right now and what’s about to change the game.

From bold strategy to cutting-edge tech, we uncover how today’s most forward-thinking marketers turn attention into action on the open internet. No fluff. Just real talk, real insights, real performance, and industry lessons.

Whether you're in direct response, an affiliate, a search marketer, or somewhere in between, if you're obsessed with outcomes, this one’s for you.

Outbrain Direct Response: Where great performance starts with bold thinking.

Outbrain Direct Response Economics Marketing Marketing & Sales Politics & Government
Episodes
  • Episode 9. Balancing Cool Tech and Real Solutions: Insights from Laine Rosa

    Episode 9. Balancing Cool Tech and Real Solutions: Insights from Laine Rosa
    Dec 21 2025

    Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Laine Rosa, Head of Product, Performance - Outbrain Direct Response, by Teads

    In this episode, Laine discusses the art of building AI solutions that truly make an impact. Laine emphasises the importance of prioritising real customer needs over flashy innovation, sharing insights on how technology should drive customer success and solve meaningful problems.

    From balancing innovation with practicality to ensuring platforms deliver results, this conversation is packed with valuable insights for anyone navigating the evolving world of AI-driven marketing.

    Sit back, relax, and enjoy the conversation with Laine Rosa!
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    37 mins
  • Episode 8. Innovative Marketing Strategies Meet Global Opportunities with Nadim Batista-Kuttab

    Episode 8. Innovative Marketing Strategies Meet Global Opportunities with Nadim Batista-Kuttab
    Dec 8 2025

    Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Nadim Batista-Kuttab, CEO & Co-Founder, Xevio

    In this episode, Nadim talks about the untapped power of native advertising, the role of AI in marketing, and the importance of understanding funnels.

    They touch on lead generation, overlooked markets, and innovative strategies in a competitive landscape, with Nadim sharing his vision for creating meaningful change through political engagement.

    Sit back, relax, and enjoy the conversation with Nadim Batista-Kuttab!
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    45 mins
  • Episode 7. The Evolution of Success: Direct Response Marketing and the Power of Networking with Raanan Rosenbaum

    Episode 7. The Evolution of Success: Direct Response Marketing and the Power of Networking with Raanan Rosenbaum
    Nov 17 2025

    Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Raanan Rosenbaum, Founder and Managing Director of Raanan Media.

    In this episode, Raanan shares his journey from a traditional career to excelling in direct response marketing.

    Together with Joe, they explore networking, information as currency, key marketing funnel elements, neurodivergence as a business strength, the rise of Eastern European brands, and the importance of trusting your instincts and asking the right questions.

    So sit back and enjoy the chat with Raanan Rosenbaum!
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    47 mins
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