Perspective FM cover art

Perspective FM

Perspective FM

Written by: Jon Darke
Listen for free

About this listen

Perspective. A fortnightly podcast talking about the experiences of running and growing a creative/digital agency. This week Jon & Dan give some background to kick things off - exploring how their careers bought them to start their own agencies.Every Interaction Ltd Art Careers Economics Personal Success
Episodes
  • #24 Starting an agency can be hard - why do we do it?
    Jun 21 2017

    On this episode Jon & Dan take a listener question. Steve Cowburn writes in to ask:

    “Why do people start their own companies, given that the rewards and workload can be tough? What is that 'certain something' that we get out of doing it for ourselves?”

    To answers Steve’s questions, Jon & Dan cover the following topics:

    What was the initial decision process in starting our agencies - what led us to take the plunge?

    What was the turning point where it first felt like a business and an agency?

    Working on our first ‘product’ and finding our niche

    What were the first things that began to highlight how hard it can be to run a business

    Doing the first business activities as new founders

    Who did we look towards as inspiration - who could we learn from?

    What was our fallback plan?

    Business and personal milestones that forced us to make decisions

    Hiring the first employee

    What do rewards do we get from it personally

    What are the purely financial rewards?

    Working hard and what you need to put in

    If for some reason we no longer had our companies, what would we do next?


    Show notes

    Maverick!: The Success Story Behind the World's Most Unusual Workplace - Ricardo Semler


    Find us online

    Jon Darke - @darkejon

    Every Interaction - @everyinteract / www.everyinteraction.com

    Dan Gent - @gentusmaximus

    Lighthouse London - @wearelighthouse / www.wearelighthouse.com

    Show More Show Less
    Less than 1 minute
  • #23 Managing productivity and feeling productive
    Apr 28 2017

    This week Jon is joined by Dan to talk about how we manage your time and feel productive while running our agencies. It’s a hard thing to quantify and we feel every business and person running them are different. But we talk about what works for us, along with what doesn’t.

    In this episode they discuss:

    How the problems changes as you begin to scale.

    Various tools we use to manage team

    Abiding by systems or not?

    Understand what you have achieved rather than not achieved

    Tracking your activity and productivity

    Email etiquette, and when to allow it in

    Meetings; good or bad?

    Coming away feeling good

    Diversifying task types and being realistic

    Show notes

    Perspective #13 Brexit; concerns about the leaving the EU

    The book Jon was referring to but couldn't remember the name of; The E-Myth Revisited

    The important/urgent quadrant diagram Dan was referring to; The Eisenhower Matrix

    Find us online

    Jon Darke - @darkejon

    Every Interaction - @everyinteract / www.everyinteraction.com

    Dan Gent - @gentusmaximus

    Lighthouse London - @wearelighthouse / www.wearelighthouse.com

    Show More Show Less
    Less than 1 minute
  • #22 Selling the value of design, and design process to clients
    Mar 6 2017

    This week Jon is joined by Dan to talk about how to sell the value of the design process to clients. If you’re working with clients who don’t understand the value of design or simply don’t have any experience working with a design team, how do you communicate the value your design process can bring? The benefit of doing this well can mean:

    the project will run better

    the communication is easier

    the decisions you make are understood and respected

    everyone enjoys the process

    the end result is likely to be more successful

    In this episode they cover

    How do you sell the value of design to a client?

    How do we communicate the value of design thinking and the time to do it properly?

    How do projects go differently if the client gets it or not?

    How do the results differ if you've applied design thinking throughout?

    Show notes

    Book: You’re my favourite client, by Mike Monteiro

    Lighthouse event, 14 March 2017 - An Evening of Startup Product Questions Answered

    Find us online

    Jon Darke - @darkejon

    Every Interaction - @everyinteract / www.everyinteraction.com

    Dan Gent - @gentusmaximus

    Lighthouse London - @wearelighthouse / www.wearelighthouse.com

    Show More Show Less
    Less than 1 minute
No reviews yet