Execution For Your Pest Control Marketing Strategy (Season 5, Episode 3)

In this episode, Casey breaks down how to turn your pest control marketing into a real execution plan—without constantly changing direction. We start with the foundation: committing to a growth strategy with clear goals for customers, revenue, and service mix, backed by a real budget you can sustain.

Then we tie everything together into two essential pathways:
(1) Organic growth and local authority—your website, SEO (traditional + technical), topic clusters, EEAT-driven content, social media for TOMA, reviews, citations, and showing up in today’s expanded search landscape that now includes AI Overviews, ChatGPT-style results, and voice search.
(2) Paid lead capture—Google Ads, Google LSA, and other profitable ad channels that generate immediate demand while organic compounds long-term.

We wrap with the execution systems that protect your investment: a simple sales process that drives a 40–60% conversion rate, and a CRM-powered follow-up culture using SMS and email automations to track, nurture, and convert every lead.

If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap.

💬 Connect with Casey / Rhino Pest Control Marketing
For help building your plan for marketing, and ai overview/ChatGPT strategy:
Casey Lewis
📧 ⁠⁠⁠casey@rhinopros.com⁠. ⁠⁠📞 (925) 464-8383
Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one new customer at a time.

Episode Overview (Season 5, Episode 2)

In this episode, we’re talking about the part most companies skip: execution.

You’ve built your 2026 plan—now you have to run it long enough to work, especially if you’re a newer or smaller company competing in a mature market. We break down why consistency and patience are the real growth edge, and how to avoid the trap of changing strategies every time results don’t show up immediately.

Then we shift into what’s changing fast in marketing: traditional keyword-based SEO is evolving. It’s no longer just about ranking on the SERP—visibility is moving toward domain authority, trust signals, and content that gets surfaced inside AI Overviews, ChatGPT-style searches, and voice assistants.

• Why most growth plans fail (and how to stay locked in long enough to win)

• The mindset shift from “chasing keywords” to building authority

• What domain authority actually means for local service businesses

• A practical authority-building plan: technical trust, local proof, content, and off-site signals

• A step-by-step roadmap to show up in:

  • AI Overviews

  • ChatGPT search experiences

  • Voice search (Siri, Alexa, Google)

If you want to win in 2026, stop looking for a new tactic every week. Build the foundation, stack proof, publish answers that match real customer questions, and stay consistent long enough for authority to compound.

💬 Connect with Casey / Rhino Pest Control Marketing
For help building your plan for marketing, and ai overview/ChatGPT strategy:
Casey Lewis
📧 ⁠⁠casey@rhinopros.com. ⁠⁠📞 (925) 464-8383
Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one new customer at a time.

Pest Control Marketing Tactics in 2026

Podcast Season 5, Episode 1 AI Overviews + Voice Search: How Pest Control Companies Win Local Visibility in 2026

Google is changing the way customers find local service providers—and pest control is right in the middle of it. In this episode, we break down what AI Overviews mean for local search, how voice assistants (Siri, Alexa, Google Assistant) choose who to recommend, and the exact strategy mid-size pest control companies can use to stay visible and keep leads flowing in 2026.

If you’ve noticed fewer clicks, more “zero-click” searches, or tougher competition in Maps and Ads, this one is your playbook.

What we cover

1) How AI Overviews are changing the customer journey

• Why more searches get answered without a website click

• What types of pest control queries trigger AI answers vs “call now” intent

• The new goal: becoming the trusted, citable local source

2) The “two-layer” strategy that wins AI + voice search

• Layer 1: Verified local truth (listings + consistency)

• Layer 2: Quote-ready expertise (answer-first content + real field credibility)

3) Voice search: how Siri, Alexa, and Google decide who to recommend

• Why most voice searches are “one-answer” situations

• The local data sources that matter (Maps, business listings, reviews, consistency)

4) Practical steps pest control operators can implement this month

• Listing optimization priorities

• The right way to build FAQs that match real voice queries

• How to protect your phone number, brand trust, and lead quality

• Voice search rewards accuracy + trust: consistent business info + strong reviews often beats “more content.”

• AI Overviews reward clarity + structure: answer-first sections, real expertise, and easy-to-lift explanations.

• Local entity > just a website: your business listings, reviews, and service-area signals are now a major “ranking system.”

• The winners in 2026 will be the companies that build a repeatable visibility + conversion system, not just more pages.

• ✅ Audit Google Business Profile: categories, services, service areas, photos, Q&A

• ✅ Ensure your business info is identical everywhere (name, address, phone, hours)

• ✅ Build 10–20 voice-style FAQs based on real calls (“Do scorpions climb beds?”)

• ✅ Add “answer-first” sections to your top service pages (30–60 word direct answers)

• ✅ Make trust obvious: license #, guarantees, technician credibility, real photos

• Google Business Profile (Maps)

• Apple Business Connect (Apple Maps / Siri)

• Yelp + Bing Places (ecosystem visibility)

• FAQ strategy + structured content (for AI extraction)

• CRM + pipeline tracking (to measure what’s actually producing booked jobs)

Key takeaways, Quick action checklist (do this first), Tools & platforms mentioned

• Google Business Profile (Maps)

• Apple Business Connect (Apple Maps / Siri)

• Yelp + Bing Places (ecosystem visibility)

• FAQ strategy + structured content (for AI extraction)

• CRM + pipeline tracking (to measure what’s actually producing booked jobs)

• 💬 Connect with Casey / Rhino Pest Control Marketing

  For help building your commercial marketing and outbound sales strategy:

• Casey Lewis

  📧 ⁠casey@rhinopros.com. ⁠📞 (925) 464-8383

  Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one commercial account at a time.