In this episode of Pest Control Legends, Danny Leibrandt sits down with Chaz Estrada, regional sales and marketing manager at Nisus Corporation and the unofficial “bug guy” of the industry. Chaz has one of the most interesting combos you’ll find in pest control: he’s a technical sales and marketing leader and a macro insect photographer who spends his free time capturing insanely detailed shots of the very pests everyone else is trying to eliminate. From freezing bugs in cups as a kid to building serious industry credibility at companies like Terminix, True Heat Solutions, Viseris, and now Nisus, Chaz walks through how he turned a childhood obsession into a career, a brand, and a reputation.

Chaz opens up about being an introvert in a people-heavy business, why he never felt “born” for sales, and how sheer hunger, responsibility to his family, and outworking everyone around him changed his life. He breaks down what he learned doing termite inspections, heat treatments, and insulation work, why most techs are leaving piles of money on the table by not educating and upselling their existing customers, and how he used association meetings, note-taking, and content creation to become known in the industry. Chaz shares his philosophy on using AI as a force multiplier (not a replacement for your personality), his approach to networking at events like PestWorld and Academy, and why he believes the biggest problem in pest control right now isn’t tools or training—it’s lack of hunger.

Toward the end, Chaz leaves a clear message for techs, owners, and manufacturers alike: get hungry, stop coasting, lean into education, and chase the part of the industry you’re actually passionate about—whether that’s wildlife, heat, insulation, or something else entirely. If you’re in pest control and feel like you’re capable of more but haven’t quite broken through yet, this conversation is a blueprint for how to do it without being the stereotypical “hard closer,” and instead by becoming the most prepared, most genuine, and most reliable person in the room.

Chaz Estrada, Regional Sales and Marketing Manager of Nisus Corporation:

LinkedIn: https://www.linkedin.com/in/chazestrada/

Facebook: https://www.facebook.com/chaz.estrada

Instagram: https://www.instagram.com/chaz_estrada/

Nisus Corporation: https://nisuscorp.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Chaz Estrada

02:49 Chas's Journey into Pest Control

11:15 Overcoming Introversion in Business

19:44 The Turning Point: Family and Career Motivation

26:35 Lessons from Industry Meetings and Networking

28:20 Understanding the Pest Control Industry

30:20 Motivation and Professional Growth

32:48 The Importance of Continuous Learning

34:43 Sales Techniques and Customer Relationships

39:32 The Art of Selling in Pest Control

46:32 Networking and Building Relationships

55:29 Building Genuine Relationships in Business

58:18 Maximizing Networking Opportunities at Pestworld

01:07:12 The Role of AI in the Pest Control Industry

01:13:06 Pursuing Passion and Growth in Pest Control

#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrollegends #dannyleibrandt #pestcontrolowner #pestcontrolpodcast #chazestrada #nisus

In this episode of Pest Control Legends, Danny Leibrandt sits down with Josh Schiffman, the owner of Sage Pest Control, an eight-figure company built on culture, strategy, and world-class leadership. From “Most Creative Salesman” and “Top Manager of the Year” to his self-proclaimed “Best Dad Award” and even “Closest to Beating the State Champions,” Josh’s life is a string of stories that all point to the same theme: resilience, grit, and choosing to keep going when most people would quit.

Josh walks through his journey from selling alarms door to door with $200 in the bank and a skeptical father-in-law, to making $35,000 his first summer, $100,000 the next, and eventually transitioning into pest control where he sold over 400 accounts in just a couple of months. He breaks down how he rewrote the “proven script” to sound like himself, why rejection tolerance beats talent in door-to-door, and how tiny tweaks in approach, follow-ups, and long-term thinking turned struggling reps into top performers. His stories about training over 3,000 salespeople, building confidence through small wins, and treating contact info like “the new oil” are a masterclass in how to build a real sales machine.

From there, the episode zooms out into leadership, culture, and what it truly means to build people first. Josh unpacks the “Sage Shield” values behind Sage Pest Control—build, serve, character, courage—and explains how achievement journals, book incentives, service-focused stories, and President’s Club trips have created a culture where technicians aren’t just killing bugs, they’re saving dogs, helping neighbors, and becoming better humans. He closes with a powerful message to owners, reps, and even his own kids: stay off the comparison trap of social media, compete only against who you were yesterday, commit to finishing what you start, and remember you’re probably only a couple of steps away from the breakthrough you can’t yet see.

Josh Schiffman, Owner of Sage Pest Control:

LinkedIn: https://www.linkedin.com/in/josh-schiffman-3486a89/

Facebook: https://www.facebook.com/joshua.a.schiffman

Email: josh@mytribos.com

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Josh Schiffman

01:59 Josh's Journey into Pest Control

13:03 Transitioning to Sage Pest Control

17:57 Insights on Door-to-Door Sales

28:51 Resilience in Sales and Life

39:15 Growth of Sage Pest Control

41:12 Building a Sales Team and Company Culture

48:37 Learning from Mistakes and Celebrating Milestones

54:50 Creating a Strong Company Culture

01:01:05 Community Engagement and Service

01:08:27 The Importance of Personal Growth and Development

01:17:12 Final Thoughts and Advice for Business Owners

#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #pestcontrollegends #dannyleibrandt #pestcontrolowner #pestcontrolpodcast #joshschiffman #sagepestcontrol

Join Our Facebook Group with 700+ Members: https://www.facebook.com/share/g/1DTBkgNx4S/

In this episode of Pest Control Legends, Danny Leibrandt sits down with Josh Fleenor, the CEO and founder of Pest Pros Pest Solutions in Sacramento, to unpack a people-first growth playbook. Josh shares the origin story that pushed him to launch his company, how purpose became the operating system for his team, and why culture, standards, and leadership development moved the needle faster than door to door ever could.

You’ll hear how Josh turned early LinkedIn outreach and property-management relationships into momentum, then layered on review velocity, Google demand capture, and a professionalized sales engine targeting schools and third-party-audited accounts. He breaks down the core values that guide hiring and performance, the company-wide leadership curriculum they built from scratch, and the practical ways they protect five-star service while avoiding one-star blowups. Josh also gets personal about divorce, fatherhood, and learning to “get out of the way” so great people can lead.

If you are a pest or home-service owner, this conversation is a masterclass in building an organization that wins because it serves. Stick around to the end for Josh’s message to founders on betting on yourself, plus a spotlight on All About Hope, a nonprofit bringing creativity and comfort to kids in the hospital.

Josh Fleenor, Founder of Pest Pros Pest Solutions:

LinkedIn: linkedin.com/in/joshfleenorpestpros

Facebook: https://www.facebook.com/josh.fleenor.3

Instagram: https://www.instagram.com/zekeflee/

Website: https://www.pestprosps.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Josh Fleenor

06:14 The Catalyst for Starting His Own Company

12:25 Marketing Strategies and Building Relationships

18:48 Core Values and Company Culture

24:43 Building a Purpose-Driven Team

32:43 Overcoming Personal Struggles

40:17 Embracing Risks and Self-Belief

#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #pestcontrollegends #dannyleibrandt #pestcontrolowner #pestcontrolpodcast #joshfleenor #pestpros #pestprospestsolutions #sacramento #sacramentoca

In this episode of Pest Control Legends, Danny Leibrandt sits down with Jeff Davenport, co-founder of Official Pest Prevention, who scaled the company to $20M+ in annual revenue and 170+ employees before exiting at a strong multiple. Jeff isn’t done—he’s back at it building Prize Pest Control, applying two decades of hard-won lessons to his next chapter.

We dig into the door-to-door years (including Jeff’s legendary 1,000 accounts in 4 months), the “three essentials” every pest company needs (finance, brains, and muscle), and the hiring engine that worked—licensing academy, promoting from within, and creating sticky comp for top reps. Jeff breaks down what finally unlocked termite sales, how he thinks about pricing (including raising legacy customer rates without churn), when acquisitions make sense, and what really happens during a fast-track sale—plus how leadership, culture, and personal growth have to level up at each stage.

We wrap with how Prize Pest Control is built today (marketing-led, call-center sales) and a unique year-round lead/sales program they run for other operators who want steady growth without a summer D2D surge. Connect with Jeff on Facebook or LinkedIn, or reach him at jeff@prizepest.com

if you want to talk shop—or explore the call-center program.

Jeff Davenport, Founder of Prize Pest Control:

LinkedIn: https://www.linkedin.com/in/jeff-davenport-8b384713a/

Facebook: https://www.facebook.com/jeff.davenport.3

Email: jeff@prizepest.com

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Jeff Davenport

08:34 The Art of Door-to-Door Sales

16:09 Founding Official Pest Prevention

19:54 Growth and Diversification Strategies

25:43 Hiring and Training Practices

30:42 Key Hires and Leadership Development

33:08 Building Key Partnerships and Expanding Services

35:02 Strategic Hiring and Team Management

37:45 The Three Pillars of a Successful Business

41:36 Personal Growth as an Entrepreneur

45:25 Navigating the Exit Process

51:36 Transitioning to a New Venture

58:52 Reflections on Success and Learning

01:00:55 Advice for Aspiring Business Owners

#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #pestcontrollegends #dannyleibrandt #pestcontrolowner #pestcontrolpodcast #jeffdavenport #prizepestcontrol #officialpestprevention

In this episode of pest Control Legends, Danny Leibrandt sits down with Kendall Hines. Kendall is a serial entrepreneur who grew his family’s lawn care company to seven figures, built and sold LawnBot, and then spent several years inside WorkWave—getting an operator’s-eye view of how the biggest players think about product, process, and scale. He explains why customer acquisition costs are soaring on Google and Facebook, how Clicki was born from a simple experiment paying customers instead of Big Tech, and why referral-driven growth restores margin, strengthens loyalty, and keeps dollars local.

Kendall breaks down exactly how Clicki works in pest control: lightweight CRM integrations, automated asks at the right moments, shareable referral links and QR codes, airtight tracking, and instant payouts—plus strategic partner plays like Realtor campaigns. He also introduces Bravo, an employee-incentive and post-service survey system that pairs with Clicki to drive reviews, upsells, and field referrals. Throughout, we compare paid CAC to a fixed referral bonus (often $50–$200), talk when to dial incentives up for promos, and outline the mindset for building a truly “referable” business.

We zoom out on AI’s impact—why software is being democratized, why taste and trust still separate winners, and how small operators can use these tools without losing their soul. Kendall closes with a message to owners: you’re the fabric of America—keep going, invest in relationships, and build systems that turn one happy customer into ten. If you’re ready to lower CAC and grow more profitably, connect with Kendall and the team at Clicki.

Kendall Hines, Founder of Clicki:

Instagram: https://www.instagram.com/kendallmhines/?hl=en

LinkedIn: https://www.linkedin.com/in/khines1/

Facebook: https://www.facebook.com/kendall.hines1/

Clicki: https://joinclicki.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Kendall Hines

04:49 Kendall's Entrepreneurial Journey

11:40 The Birth of Clicki

18:30 How Clicki Works

25:45 The Future of Marketing

31:07 Streamlining Feedback Loops with AI

34:31 The Future of Vertical SaaS

39:06 The Role of Experts in an AI-Driven World

47:35 Final Message

#pestcontrol #pestcontrolmarketing #referralmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #pestcontrollegends #dannyleibrandt #pestcontrolowner #pestcontrolpodcast #referrals #kendallhines #clicki

In this episode of Pest Control Legends, host Danny Leibrandt sits down with Jonas Olson for a deep dive into how he built Pest Badger from $0 to $10M in under five years, with projections of $15M next year and $30M soon after. Jonas shares the strategies behind his rapid growth, from recruiting and developing top talent to instilling discipline, grit, and a winning culture across 15+ locations.

The conversation covers everything from the impact of Jonas’s five years of sobriety on his leadership, to the EOS framework and KPIs that keep his company running at scale, to the tough calls on hiring executives who can 10x capacity. We also explore the difference in mindset between seven-figure and eight-figure owners, the role of brand and media (including Pest Badger’s massive following of 150k on YouTube, 70k on TikTok, and 40k on Facebook), and the lessons Jonas has picked up from spending time with Patrick Bet-David and Alex Hormozi.

Recorded while Jonas and Danny were working on the Pest Control Millionaires program and their upcoming book Zip Code Kings (publishing October 20), this episode offers pest control owners a rare look at the systems, mindset, and execution required to scale from startup to industry leader.

Jonas Olson, CEO of Pest Badger:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #jonasolson #dannyleibrandt #pestcontrolmillionaires #pestcontrolowner #pestcontrollegends

On this episode of Pest Control Legends, Danny Leibrandt sits down in person with marketer-operator Jake Sheldon to unpack the fastest, real-world ways pest control companies scale. From day one tactics to long-term plays, they start with strategic partnerships—how to replace handshake referrals with written agreements, line up lawn care and moving companies as perfect complements, and stagger customer text blasts so your office isn’t swamped overnight.

Jake shares the standout offers that cut through $50/$100-off fatigue (like a low-cost initial tied to an annual plan) and the follow-through that makes them work: sharp copy, strong creative, speed-to-lead, and sales psychology on the phone. They dive into building million-dollar operations—aim bigger, hire A-players for culture and grit, and treat marketing as a core competency so leads are never the bottleneck. You’ll also hear when to use vested equity for key hires, how Jake structures his own equity deals, and why building to sell tightens systems even if you never exit.

Stick around for updates on their co-authored book Zip Code Kings (pre-order link in the description) and how the Pest Control Millionaires program turns these playbooks into repeatable growth.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #jakesheldon #dannyleibrandt #pestcontromillionaires #pestcontrollegends #pestcontrolowner

In this episode of Pest Control Legends, Danny Leibrandt welcomes back Eric Bassett, co-owner of Natura Pest Control and an Associate Certified Entomologist with nearly two decades of experience. Eric explains how his company made the shift from being owner-operated to building a leadership team with a general manager at the helm, allowing him to step into an advisor role and focus on long-term strategy.

We dive into the systems and cadences that drive Natura’s growth, including weekly accountability meetings, call quality scorecards, and development plans that track both performance metrics and behaviors. Eric shares when and how to bring in managers, why promoting from within strengthens company culture, and what qualities he looks for in leaders.

The conversation also explores the rise of AI in pest control. Eric discusses how tools for lead handling, training, and quality assurance are reshaping operations while stressing the importance of keeping customer interactions human-first.

To wrap up, Eric offers a message to the industry: growth is a matter of consistent improvement, measuring the right things, and remembering that the real competition is always you versus you.

Eric Bassett, Co-Owner of Natura Pest Control:

LinkedIn: https://www.linkedin.com/in/eric-bassett-ace-1459b280/

Facebook: https://www.facebook.com/eric.bassett.129

Instagram: https://www.instagram.com/iamericbassett/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #pestcontrollegends #ericbassett #dannyleibrandt #naturapestcontrol #bugbux