Building trust online starts with authentic, emotion-driven visuals. Pet photographer and commercial brand photographer Sarah DeRemer shares how pet businesses can elevate their marketing through powerful photography, behind-the-scenes content, and visuals that tell a real story, whether you're shooting on your iPhone or hiring a pro. If you want your photos actually to convert and feel more like you, this episode is for you.

🔍 You’ll learn:

• Why authentic, real-life visuals are crucial for building trust in the pet industry
• The role of behind-the-scenes content in connecting with clients
• Why word-of-mouth + real relationships beat any algorithm
• How to show pets and humans authentically, safely, and strategically
• What types of images actually convert pet-parent clients

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/35

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Check Sarah’s Website
• Follow Sarah on Instagram
• Connect with us on Instagram
• Pet Marketing Unleashed website
• Pet Marketing Unleashed branding services

Send us a text

🎧 Quick Recap
Think design is the only thing that matters on your website? Wrong (and yes, we say that as website designers!). Your words are doing just as much heavy lifting, if not more. Discover why your website copy might be costing you bookings and how to write words that actually convert visitors into clients.

🔍 You'll learn:

• The biggest copywriting mistake pet business owners make
• Why "click here" buttons are hurting your accessibility AND conversions
• How to know if you need professional copywriting or if you can DIY it
• The truth about AI-generated copy and why Google can spot it a mile away
• The em-dash controversy that's breaking copywriters' hearts
• Quick wins you can implement today to make your copy stronger

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/34

🎉 Ready to get copy that converts? If your site isn't turning visitors into clients or you're stuck staring at a blank Google Doc, our Copywriting Days with Andrea are just the bomb dot com! Get strategic, personality-packed website copy in one focused day at petmarketingunleashed.com/copywriting!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Check the Miracle Morning book
• Book a Copywriting Day with Andrea
• Contact us for Brand Messaging Guides & Copywriting Services
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us a text

🎧 Quick Recap

This episode is a recast of our popular website refresh episode, now updated for 2026! Learn simple, impactful pet business website updates that build trust, improve conversions, and set your business up for success, plus a brand new bonus tip on accessibility.

👉Get the full episode blog/show notes at www.petmarketingunleashed.com/33

🎉Ready to refresh your website for 2026? Start with the quick wins. Update your copyright year, check for broken links, and refresh those CTAs. Need help with copy or branding? Book a VIP day and mention PMUPODCAST for 10% off at petmarketingunleashed.com/contact!

🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:

🎓Free Website Onboarding Masterclass

💻Pet Business Website Templates

📈 SEO Course

💡Custom Brand, Copy, and Website Design Services

🔗 Links Mentioned in This Episode

• Free Broken Link Checker
• Review the deets about our Copywriting Days
• Book Your Branding VIP Day (mention PMUPODCAST for 10% off)
• Connect with us on Instagram
• Pet Marketing Unleashed website

Send us a text