A while back, if you listened to any radio station in the DC area, you’d hear a catchy jingle with this slogan, “if you can’t we can!”

Pop quiz. What are they selling? I won’t tell you the name of the business.

Here’s the point. You can’t tell the name of the business, the product they offer, or the benefit they are promoting. It’s just word salad.

The best positioning slogans remind customers who you are and the benefit of using your service. The same works for photographers. Part of differentiating yourself from your competition is in your positioning statement.

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Photographers on Brand Live!

Next month starting a monthly free webinar program on personal branding for photographers. I will be teaching mini workshops, interviewing photographers who are doing personal branding well, and bringing on other experts to help you with different parts of your branding and marketing. And it will all be free.

I’ll be announcing that in the next few weeks, but if you want to be on the list to get notified when it goes live, just go to bhotographersonbrand.com/live.

An update on the narrowing focus of this podcast and my other content.

I'm going to now start making content specifically for photographers. 

Now, here's why that helps you as a photographer, because I have the opportunity now to be a lot more specific in the problems I address. 

The cool thing is that everything I've done so far applies to photography and applies to photographers. And so now, in addition to that, we'll get to be more photographer specific. And when I say photographers, I'm going to be talking to professional photographers because I think you will be helped most by a personal branding approach.

Nothing else changes. I'll continue focusing on personal branding with all my lessons and tips, but I will give examples that are specific to professional photographers. 

So that's the update. It's more of a narrowing. Dare I use of photography frame of reference and say a narrowing of the aperture.

Join me here for more personal branding for professional photographers.

I was reading in a local newspaper a couple months about one of the interesting trends to come out of the pandemic. A Harris Poll Survey conducted by USA Today found that 63% of workers who lost jobs because of the pandemic have changed their industry and 4% have changed their overall career path.

The article quoted Lauren Eyster, a senior fellow in the Income and Benefits Policy Center at the Urban Institute saying “people are shifting from full time employment to more entrepreneurial adventures because they have a passion and they have the skills. And now the pandemic gave the time to put that together. I’m sure that’s not an uncommon story.

It got me thinking of all the reasons someone might re-invent themselves. And how you would go about it. You might know that I have gone through the process a couple of times, so when I saw that article, I got it. 

You might have always known you were meant for more. You might have always dreamed of running your own business and using one of your creative passions to serve clients you care about.

Now the big question is how do I make that happen? How do I create the life I want around the thing I was meant to do? And how do I find the clients that light me up inside? And ones who will appreciate me — and what I have to offer?

You can do that by launching a business built around a personal brand, and that’s what we will talk about in Season 3 of the Personal Branding with Lyn podcast.