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Pioneering Perspectives

Pioneering Perspectives

Written by: Dia Creative
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About this listen

 Our guests are here to change the world...if only everyone knew about it. That's the unique challenge we explore as we discuss successes, challenges and learnings with experienced professionals in the medical, health & wellness space as they try to get the word out there without overstepping ever-changing regulations. Welcome to *Pioneering Perspectives - Medical Marketing*, the podcast where we dive deep into the cutting-edge strategies driving success in regulated industries. Join us as we explore the dynamic intersection of health and wellness, innovation, and marketing with top professionals navigating today’s complex landscape. Whether you’re a marketing expert in the health and wellness sector, an entrepreneur from a VC-backed medical start-up, or a financier eager to grow your investments in this thriving industry, our podcast offers invaluable insights and inspiring stories that can help you stay ahead of the curve. Tune in to discover the savvy strategies that are shaping the future of medical marketing and learn how to turn challenges into opportunities for growth and impact. Don’t miss out on the insights that could redefine your approach to marketing in the health and wellness space.© 2024 Dia Creative Alternative & Complementary Medicine Economics Hygiene & Healthy Living Marketing Marketing & Sales Physical Illness & Disease
Episodes
  • Craig Premo – How Account Based Marketing Can Make All The Difference

    Craig Premo – How Account Based Marketing Can Make All The Difference
    Apr 11 2025
    [00:00:00] Craig Premo: Yes, higher quality conversations. And then, you know, we, we saw where, um, a senior leader of a target account, you know, engage with us, download our content, and then about three to four months later, we, we closed a multimillion dollar deal. So even if you say that marketing was only. 1% of of that effort. It was still, you know, a great multiple In terms of ROI. [00:00:29] Andreea: Welcome to Pioneering Perspectives, a D Creative podcast where we explore marketing insights from regulated industries. Join me as we chat with real professionals navigating these […]
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    40 mins
  • Dr. Masi Shah - Be Unique: Marketing for Healthcare Customers

    Dr. Masi Shah - Be Unique: Marketing for Healthcare Customers
    Feb 6 2025
    [00:00:00] Dr. Mansa Shah: I wanted to practice with freedom and I really wanted to see people healthy. So I re I just created my own system and my, you know, whole gut health protocol, which is. a five step approach. Then I was like, okay, now I have this whole approach. I’m the best kept secret in town. So what do I do? So then I created a whole blueprint for marketing systems specifically for doctors and practitioners. [00:00:32] Then I became a coach for that because as soon as my private practice took off, A lot of peers […]
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    22 mins
  • Rhonda Blashke - Keys to Healthcare Marketing

    Rhonda Blashke - Keys to Healthcare Marketing
    Jan 16 2025
    [00:00:00] Rhonda Blashke: You develop those roadmaps. You really need to understand ultimately who your customer is. What are you trying to solve? And how do you actually take solutions from just an idea in somebody’s head, but really make sure it’s the right idea at the right time and put it in the hands of the right persona. [00:00:17] So it was really interesting because you’d see completely different requirements from a physician. Then an administrator and you have to balance the two. Um, so it’s a lot of communication and understanding and listening to learn. [00:00:30] Andreea: Welcome […]
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    26 mins
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