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Pitching Powerhouse

Pitching Powerhouse

Written by: Award-Winning PR Agency Owner Jen Berson
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Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how! Economics Leadership Management & Leadership
Episodes
  • How to Protect Your Energy While Scaling Your Business
    May 3 2026

    You built a business to have freedom — not to wake up exhausted and resentful of the thing you worked so hard to create. If scaling is starting to feel like a fancier prison, this episode is for you.

    Today I break down why growing your agency without protecting your energy leads straight to burnout, and share the exact strategies I use to scale sustainably — without losing my sanity, my boundaries, or my 3 p.m. pickup time.

    ✅ The five hidden energy drains that come with scaling (and why context switching is silently wrecking your productivity)

    ✅ How to batch your energy — not just your tasks — so your week is built around what actually fuels you

    ✅ The support infrastructure you need in place before you grow: systems, SOPs, team, and yes, personal support too

    ✅ Why saying no gets more powerful as you scale, and how to do it without losing the opportunity entirely

    Your energy is the engine of everything. Let's protect it.

    📌 Links + Resources Mentioned in This Video:

    → Join the Agency Accelerator Mastermind: https://jenerationacademy.com/

    → Get Your Free Premium Positioning Audit: https://jenerationacademy.com/audit

    → Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant

    → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab

    → Subscribe to My Newsletter: https://jenerationacademy.com/

    💬 Let's Connect:

    Instagram: https://www.instagram.com/jenerationpr/

    LinkedIn: https://www.linkedin.com/in/jenerationpr/

    Website: https://jenerationacademy.com/

    Show More Show Less
    44 mins
  • Teaching My Kids What Work Looks Like (On Purpose)
    Apr 19 2026

    Working mom guilt is real. But what if everything you've been told to feel guilty about is actually one of the greatest gifts you can give your kids?

    In this episode of Pitching Powerhouse, Jen gets real about what her two teenage boys have watched her build over the last 16 years running Jeneration PR and Jeneration Academy, and why she believes that letting your kids see you work isn't something to apologize for. It's something to be proud of. From ringing a bell at her desk to celebrate wins, to including her boys in Canva proposals, to being deeply intentional about what her sons are learning from internet content targeted at their age group, Jen shares a fresh, honest, and genuinely empowering perspective on work and motherhood.

    ✅ Why hiding your work from your kids may actually teach them to resent it

    ✅ How to talk about work with your children in age-appropriate ways that build their confidence and resilience

    ✅ The one non-negotiable rule Jen follows when the workday ends and family time begins

    ✅ Why now more than ever, ambitious moms are the antidote to harmful content targeting young boys

    Stop treating your ambition like something to hide. Your kids are watching, and what they see matters more than you know.

    📌 Links + Resources Mentioned in This Video:

    → Free Premium Positioning Audit: https://jenerationacademy.com/audit

    → Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant

    → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab

    → Subscribe to My Newsletter: https://jenerationacademy.com/

    💬 Let's Connect:

    Instagram: https://www.instagram.com/jenerationpr/

    LinkedIn: https://www.linkedin.com/in/jenerationpr/

    Website: https://jenerationacademy.com/

    Show More Show Less
    27 mins
  • You're Not Behind. You're Building Something Different
    Apr 11 2026

    Scrolling through Instagram and stumbling on someone's six-figure announcement shouldn't ruin your day. But sometimes it does. Let's talk about that.

    If comparison has ever made you question your pace, your progress, or your worth as a business owner, Jen is talking directly to you in this one. She breaks down why the numbers people share online are almost never the full story, how to stop measuring your Chapter 1 against someone else's Chapter 10, and what it actually looks like to build a business around a life you love.

    In this episode, you will learn:
    ✅ Why the revenue numbers you see online are almost always gross revenue (not profit) and how that distorted picture is quietly wrecking your confidence
    ✅ How to create your own scoreboard so you stop chasing someone else's metrics and start celebrating the wins that actually matter to you
    ✅ What intentional business building really looks like, including why building slower around your kids, your priorities, or your dog walk is not falling behind
    ✅ How to find (and build inside) a community that celebrates your pace, your version of success, and your vision for your business

    You are not behind. You are building something different. Come find your people and let us cheer you on.

    📌 Links + Resources Mentioned in This Video:
    → Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant
    → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab
    → Free Premium Positioning Audit: https://jenerationacademy.com/audit
    → Subscribe to My Newsletter: https://jenerationacademy.com/

    💬 Let's Connect:
    Instagram: https://www.instagram.com/jenerationpr/
    LinkedIn: https://www.linkedin.com/in/jenerationpr/
    Website: https://jenerationacademy.com/

    Show More Show Less
    25 mins
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