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Pitching Powerhouse

Pitching Powerhouse

Written by: Award-Winning PR Agency Owner Jen Berson
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Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how! Economics Leadership Management & Leadership
Episodes
  • How to Edit AI Pitches So Editors Actually Read Them
    Feb 1 2026

    Got an AI draft? Here's how to edit it so editors actually open your email.

    Nearly half of journalists say they're less likely to engage with pitches they can tell were written by AI. That means your robot-written emails are getting deleted before anyone reads past the first line. But AI isn't the problem. Lazy editing is. In this episode, I'm walking you through the exact process my Pitch Lab students use to turn generic ChatGPT outputs into pitches that get responses.

    What You'll Learn:

    Personalization Formula: The 3-minute research hack that proves you read their work and gets your pitch opened

    News Peg Strategy: How to tie your pitch to what's happening THIS WEEK so editors feel urgency

    Social Proof Placement: The one credential that matters and where to put it so it builds credibility fast

    Clear CTA Framework: Specific ask templates that get yes or no answers instead of radio silence

    Perfect for PR professionals, agency owners, and founders who want to stop getting ignored and start getting coverage. After tightening their pitches with this process, my students regularly see 20 to 30% response rates.

    📌 Links + Resources Mentioned in This Video:

    → Download the Free AI Pitch Editor Worksheet: https://jenerationacademy.com/resources

    → Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant

    → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab

    → Subscribe to My Newsletter: https://jenerationacademy.com/

    💬 Let's Connect:

    Instagram: https://www.instagram.com/jenerationpr/

    LinkedIn: https://www.linkedin.com/in/jenerationpr/

    Website: https://jenerationacademy.com/

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    51 mins
  • Clients Keep Asking About AI. Here's What I Tell Them
    Dec 27 2025

    AI is changing how people discover brands, and if you're still pitching the same way without understanding where your clients need to show up, you're falling behind. In this podcast, I'm breaking down why AI isn't killing PR... it's actually making what we do more essential than ever. The new gatekeepers—ChatGPT, Perplexity, Gemini—aren't pulling from paid placements or SEO hacks. They're pulling from authoritative articles, thought leadership, and consistent mentions from trusted sources. That's exactly what PR pros specialize in. This isn't the death of our industry. It's a rebirth.

    What You'll Learn in This Video:

    Why AI Rewards Earned Media: How large language models cite high-authority placements and why your PR work is now the fuel powering AI search results.

    How to Test Your Clients' AI Visibility: Simple strategies to search ChatGPT and Perplexity, analyze citations, and identify exactly where to focus your pitching efforts. ✅ Building AI-Powered Case Studies: How to screenshot AI results, document your wins, and create visual proof that demonstrates real PR ROI to clients.

    Repositioning Your Services: The exact messaging shift that elevates you from service provider to strategic advisor in this new era of brand discovery.

    This episode is about stepping into your power as a PR professional. If you're ready to stop playing small, guide your clients through this AI shift, and position yourself as the go-to authority they need right now, this video is for you.

    📌 Links + Resources Mentioned in This Podcast:

    → Join The Agency Accelerator: https://learn.jenerationacademy.com/the-agency-accelerator

    → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab

    → PRAIZE Newsletter (Emma Grace Moon): https://praize.studio/

    → Subscribe to My Newsletter: https://jenerationacademy.com/

    💬 Let's Connect:

    Instagram: https://www.instagram.com/jenerationpr/

    LinkedIn: https://www.linkedin.com/in/jenerationpr/

    Website: https://jenerationacademy.com/

    🔥 Don't Forget to Like, Comment & Subscribe!

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    28 mins
  • What My Medicine Cabinet Taught Me About Productivity
    Dec 11 2025

    Ever feel like you're drowning in half-finished projects while new ideas keep piling up? In this episode, Jen Berson shares a surprisingly powerful productivity insight that came from an unexpected place: her overflowing medicine cabinet. If you're an entrepreneur struggling to complete what you start, this mindset shift will change everything.

    Starting new projects feels exciting, but those unfinished tasks create mental clutter that kills your focus and momentum. When you have too many open loops, nothing gets done well. It's time to finish what's on your plate before opening something new.

    What You'll Learn:

    The Open Loop Problem: Why starting new projects before finishing old ones destroys your productivity

    Visual Clarity Method: How clearing physical and mental clutter frees up bandwidth for what matters

    The Back Burner System: A simple way to capture exciting ideas without derailing current priorities

    Completion Over Perfection: Why "done and iterating" beats "perfect but unfinished" every time

    Whether you're building your PR agency or managing multiple client projects, this episode will help you reclaim your focus and finally check those boxes. Stop juggling and start finishing.

    📌 Links + Resources Mentioned in This Video:

    → Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant
    → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab
    → Subscribe to My Newsletter: https://jenerationacademy.com/

    💬 Let's Connect:

    Instagram: https://www.instagram.com/jenerationpr/
    LinkedIn: https://www.linkedin.com/in/jenerationpr/
    Website: https://jenerationacademy.com/

    Show More Show Less
    22 mins
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