Pivoting to Course Creation, with Kerstin Martin
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Pivoting to Course Creation, with Kerstin Martin
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About this listen
Kerstin Martin is a Squarespace educator, based in the Pacific North West. In this episode we talk about experimenting in business, career pivots later in life and how to make a six-figure income selling courses to a relatively small audience.
“I think if you are a one person business, time is your most precious commodity and also the most difficult one to manage.”
TIME STAMPS
1:23 Kerstin’s journey to web design
4:00 Why course creation?
6:18 Time challenges
7:01 Hustle culture and online courses
8:00 Working without the hustle
9:08 Cross selling
9:45 Trust and community
11:30 Advice for course creators
13:31 Community over competition
16:10 New courses - Squarespace Access, and Squarespace Connect
https://kerstinmartin.com/
This episode was produced by Emily Crosby Media.