Planner Life Podcast | A Podcast For Wedding Planners cover art

Planner Life Podcast | A Podcast For Wedding Planners

Planner Life Podcast | A Podcast For Wedding Planners

Written by: Heather Hoesch Olsen
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About this listen

The Planner Life Podcast, your go-to destination for all things wedding planning and business mastery. Hosted by Heather Hoesch Olsen, a highly experienced wedding planner, industry educator, and your professional friend in the world of weddings. Join Heather every week as she shares her wealth of knowledge and experience gained from over two decades in the wedding industry. With a passion for crafting unforgettable moments and a keen eye for detail, Heather's journey has taken her through every facet of wedding planning imaginable. From intimate gatherings to lavish affairs, from budget-conscious ceremonies to extravagant celebrations, Heather has seen it all. But her expertise extends far beyond just executing flawless events. Heather is on a mission to empower and inspire planners like you to reach new heights in your business. Through candid conversations, expert interviews, and actionable insights, the Planner Life Podcast is your compass for navigating the ever-evolving landscape of the wedding industry. Whether you're a seasoned pro or just starting out, tune in each week to learn, grow, and be inspired. Heather's unique blend of creativity, wisdom, and practical advice will leave you feeling confident and equipped to tackle any challenge that comes your way. So, if you're ready to elevate your skills, build a thriving business, and join a supportive community of like-minded professionals, then the Planner Life Podcast is your must-listen resource. Welcome to the Planner Life! Questions, comments or want to connect with Heather: Email: hello@plannerlifeacademy.com IG: @plannerlifeacademy @plannerlifepodcast Website: plannerlifeacademy.com© Planner Life Academy Careers Economics Education Personal Success
Episodes
  • 079: Reminders For Peak Season
    Aug 19 2025

    Hi planners!

    If you're in the thick of wedding season, feeling overwhelmed, behind on emails, and struggling to find your rhythm, this one's for you. In this episode, I'm sharing five gentle reminders I return to every year to help ground myself when the calendar is packed and the pressure is high.

    This isn't about adding more to your plate. It's a quick reset to help you breathe, refocus, and keep going. Whether you're running on caffeine or adrenaline (or both!), I hope this episode reminds you that you're not alone and that you've got this.

    Tune in to hear about:

    • The power of prioritizing: how to sort your to-dos by what really matters right now

    • Why time-blocking and automation are your secret weapons during busy season

    • Small, non-negotiable ways to take care of yourself (no elaborate wellness plan required!)

    • What clear, concise communication really looks like and how to avoid ghosting your clients

    • The importance of staying connected to your community

    • How to show up for your marketing without burning out

    Whether you're feeling stretched thin or just need a little reminder that you're doing enough, this one's for you.


    Happy planning!

    xo, Heather

    Today's episode is brought to you by the Planner Life Academy online course.

    With over 20 years of experience, 900 weddings and events behind me, and having mentored planners for years, I took everything I've learned and poured it into one comprehensive online course. Whether you're just starting out or ready to level up, Planner Life Academy gives you the tools to build a sustainable, successful planning business—from systems and templates to client guidance and leadership.

    The course includes 45 topics, 16+ hours of video lessons, and everything you need to grow with confidence.

    Start today at plannerlifeacademy.com

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    13 mins
  • 078: So Happi Together - Nancy Park
    Jul 29 2025

    Hi planners!

    This week's episode features a guest I've admired for years, Nancy Park of So Happi Together. Nancy is a Southern California native, a mom of four, and a powerhouse designer whose work centers on love, legacy, and joy. Together with her business partner Pae, Nancy plans heartfelt, luxury events that are full of intention and meaning.

    Nancy shares her journey from academia to weddings (spoiler: it started with a blog before her own wedding!), her early nonprofit work, and how a deep respect for family and culture is at the core of everything she designs. We also talk about motherhood, imposter syndrome, choosing the right clients, and how to stay rooted when the world feels heavy.

    This episode is full of warmth, honesty, and reminders to stay true to yourself and your purpose, even when others are loud about how they think you should show up.

    Tune in to hear about:

    • Nancy's academic background in communication and cultural studies and how it shapes her approach to planning
    • Her start in weddings (yep, it began with a blog!)
    • Building her business intentionally while raising four kids
    • Why she made her longtime collaborator, Pae, an official business partner and how that decision transformed their work
    • Boundaries, red flags, and how she filters for the right-fit clients
    • Her thoughts on posting (or not posting) during difficult world events, and how she processes and contributes in ways that feel aligned
    • The Asian American brands and traditions she proudly highlights in her work
    • Advice for planners trying to grow without losing themselves

    If you've ever wondered how to balance motherhood and business, passion and practicality, or ambition and alignment - this episode is a must-listen.

    xo, Heather

    Connect with Nancy, So Happi Together

    Website | Instagram

    Mentions:

    • Meehee Hanbok
    • Ellen Nossi Bojagi
    • Cool Beans Bingsu
    • Rice Blossoms

    If you missed the Mastering Management Workshop, the full template bundle is now available in the Planner Life Academy shop! This bundle includes 13 of my most-used templates designed to help you improve your services, streamline your coordination process, and elevate your client communication.

    Use code PODCAST for $20 off, and grab it now at plannerlifeacademy.com/shop!

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    1 hr and 2 mins
  • 077: Actionable Community Over Competition
    Jul 17 2025

    Hi Planners!

    In this episode of the Planner Life Podcast, I'm diving deep into a phrase we've all heard, "Community Over Competition", and turning it into something real, actionable, and transformative for your planning career and life. This mindset has shaped everything from my business growth to how I show up for others, and I want the same for you.

    You'll hear me break down what this really means (spoiler: it's not about playing small), why it matters so much in our industry, and how it can help you build deeper relationships, book better clients, and just feel less alone.

    Plus, I'm sharing six specific ways you can start living out this mindset right now—no fluff, just real steps that build connection and community.

    Whether you're just starting out or you've been in the game for years, this episode will challenge and encourage you to rethink how you engage with your peers, your business, and your purpose.

    Tune in to hear about:

    • Why "Community Over Competition" doesn't mean holding back
    • How scarcity vs. abundance mindsets show up in business
    • Six tangible ways to build community (even when you're busy or nervous)
    • Simple reflection questions to help you shift your mindset and support others intentionally
    • The ripple effects this mindset has on clients, vendors, and your own energy

    Let's create the kind of industry we all want to be a part of—one small act at a time.

    Happy planning!

    xo, Heather

    Want to take your coordination game to the next level? The full Mastering Management Workshop Template Bundle is now available at https://www.plannerlifeacademy.com. Use code PODCAST for $20 off the complete bundle, which includes everything from initial email templates to vendor follow-up guides. This is your roadmap to better systems, smoother weddings, and more profitable coordination services.

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    15 mins
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