In this episode of the Platinum PT Academy podcast, hosts Gordon and Michael dive into the essential strategies for optimizing Instagram accounts specifically for in-person personal training. They share their insights and experiences to help personal trainers attract high-quality leads and build a strong, recognizable brand.

Key Highlights:

👉Importance of Instagram for Personal Trainers - Discover how leveraging Instagram as a powerful tool can significantly grow a personal training business through organic marketing.

👉Optimizing Your Instagram Profile - Learn the critical elements of a compelling Instagram bio and the importance of including your location to attract local clients.

👉Content Strategy - Explore the types of content that resonate most with potential clients, including client training videos, testimonials, and educational posts.

👉Branding - Find out how to create a consistent and recognizable brand using colors, logos, and templates.

👉Personal vs. Business Accounts - Get advice on whether to maintain a single account or separate personal and business accounts, especially for solo trainers.

👉Action Steps - Immediate changes you can implement to optimize your Instagram profile and content strategy.



Tune in to this episode to gain valuable insights and actionable tips on optimizing your Instagram account for in-person personal training. Whether you're just starting or looking to refine your strategy, Gordon and Michael provide the guidance you need to attract more clients and build a successful personal training business. Don't miss out on their expert advice and join the Platinum PT Academy community for even more support and resources.

Connect with us on Instagram @platinumptacademy

In this episode of the Platinum PT Academy podcast, hosts Gordon Chommanivong and Michael Pritchatt dive into the common marketing mistakes personal trainers make and how to avoid them. Despite a technical hiccup that led to a re-recording, they ensure this episode is packed with valuable insights to help personal trainers enhance their marketing strategies, attract more leads, and secure more clients.

Key Highlights:

👉 The Pitfalls of Hiring Marketing Agencies: Why many agencies fail to deliver quality leads for personal trainers. The benefits of learning to generate leads independently.

👉 The Importance of Branding Consistency: How to align your branding with your service quality and pricing. The risks of creating unrealistic expectations through incongruent marketing materials.

👉 Choosing the Right Mentors: The dangers of following advice from fitness gurus who lack experience in your specific business model. Tips for finding mentors with a proven track record in one-on-one personal training.

By avoiding these common marketing mistakes, personal trainers can save time, money, and effort while effectively growing their businesses. Tune in to learn more about how to refine your marketing strategies and achieve better results. Don't miss out on these essential tips from Gordon and Michael!

Connect with us on Instagram @platinumptacademy

In this episode of the Platinum PT Academy podcast, hosts Gordon and Michael delve into the essential topic of time management for personal trainers. If you're a PT juggling 15-25 sessions per week and aiming to boost your business, this episode is packed with actionable insights to help you optimize your schedule and generate more leads.

Key Highlights

1. Evergreen Content Creation: Discover why focusing on timeless content can save you time and keep your audience engaged for years to come.
2. Building Long-Term Assets: Learn the importance of having a website and lead magnets that continuously attract potential clients.
3. Conducting a Time Audit: Find out how to audit your schedule to ensure you're prioritizing the right activities.
4. Utilizing Peak Times: Get tips on how to effectively use peak gym hours for lead generation.
5. Balancing Personal Training and Business Growth: Understand the trade-offs between personal training goals and business expansion.
6. Leveraging Paid Advertising: Explore how a small daily budget for ads can significantly boost your reach.
7. Avoiding Common Mistakes: Learn about the pitfalls to avoid when generating leads on the gym floor.

Tune in to this episode to get practical tips and strategies for managing your time more effectively and growing your personal training business. Don't miss out on the valuable resources and actionable advice that Gordon and Michael share.

Follow them on Instagram and join their Facebook group for even more insights and tools to help you succeed. Listen now and take the first step towards optimizing your time and boosting your business!

Connect with us on Instagram @platinumptacademy