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Podcasting Secrets

Podcasting Secrets

Written by: Nathan Gwilliam
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 The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more. Whether you're a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!Copyright © 2023 PodUp. All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • How to Turn Podcast Guests Into Paying Clients and Affiliate Partners (with Shaheen Mazloom)

    How to Turn Podcast Guests Into Paying Clients and Affiliate Partners (with Shaheen Mazloom)
    Dec 30 2025

    Most podcasters view guests as content sources missing a massive monetization opportunity right in front of them. Shaheen Mazloom, founder and CEO of Versa Business Systems, took the opposite approach to turning podcast guests into paying clients and affiliate referral partners. His company facilitated over $1 billion in capital for 1,000 plus businesses while hitting top 200 Apple charts without spending dollar on marketing.

    In this episode of Podcasting Secrets with host Nathan Gwilliam, Shaheen reveals how setting up calls immediately after episodes converts guests into business opportunities both directions, why he learned more from podcast guests than $250,000 spent on courses and coaching, and how starting with mentors as first guests created inbox flooded daily with requests within two months. After being named top entrepreneur alongside Damon John Grant Cardone and Richard Branson, Shaheen demonstrates guests become distribution partners, clients and affiliates simultaneously when you lead with mutual value creation.

    Grow your podcast organically? Stop chasing paid advertising and start booking strategic guests who become distribution partners. Share this guest selection strategy with podcasters spending thousands on ads without results. Subscribe and follow Podcasting Secrets on Apple , Spotify and YouTube for weekly strategies from creators hitting top charts through quality guests over marketing budgets. EndFragment


    Podcasting Secrets:

    Website: https://podcastingsecrets.com/

    YouTube: https://www.youtube.com/@podcasting-secrets

    Instagram: https://www.instagram.com/podcastingsecrets/

    LinkedIn: https://www.linkedin.com/company/poduppodcasting/

    Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241

    Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj

    Nathan Gwilliam:

    LinkedIn: https://www.linkedin.com/in/nathangwilliam/

    Shaheen Mazloom:

    Website: https://versabusinesssystems.com/

    LinkedIn: https://www.linkedin.com/in/shaheen-mazloom-083052322/

    YouTube: https://www.youtube.com/@versabusinesstips

    Facebook: https://www.facebook.com/shaheen.mazloom.2025/

    Instagram: https://www.instagram.com/versabusinesssystems
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    Less than 1 minute
  • How Selling Only Your Products on Your Podcast Grows Revenue with Shana and Vanessa

    How Selling Only Your Products on Your Podcast Grows Revenue with Shana and Vanessa
    Dec 23 2025

    Most podcasters assume building a profitable business requires borrowing capital to invest in professional equipment, marketing, and studio space before generating any revenue. Shana and Vanessa, hosts of the Budget Besties podcast, took the opposite approach building a multi-six figure business completely debt-free using Profit First methodology.

    In this episode of Podcasting Secrets with host Nathan Gwilliam, Budget Besties, Shana and Vanessa reveal how three episodes weekly accelerated growth from 4,000 to 1.5 million plays in two years without paid advertising, why one call to action per episode generates all revenue selling only their own coaching services and budget template. They demonstrate that bootstrap mentality, consistent imperfect action, and debt-free building outweigh borrowed capital and perfect planning.

    Ready to start your show? Stop waiting for the perfect plan, perfect equipment, and perfect content. Click record today and publish imperfectly. Share this comprehensive growth strategy with aspiring podcasters convinced they need perfect setups before starting. Subscribe and follow Podcasting Secrets on Apple , Spotify and YouTube for weekly strategies from creators building profitable shows on their own terms.

    Podcasting Secrets:

    Website: https://podcastingsecrets.com/

    YouTube: https://www.youtube.com/@podcasting-secrets

    Instagram: https://www.instagram.com/podcastingsecrets/

    LinkedIn: https://www.linkedin.com/company/poduppodcasting/

    Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241

    Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj

    Nathan Gwilliam:

    LinkedIn: https://www.linkedin.com/in/nathangwilliam/

    Budget Besties:

    Website: https://budgetbesties.com

    TikTok: https://www.tiktok.com/@mybudgetbesties

    Instagram: https://www.instagram.com/mybudgetbesties

    Facebook: https://www.facebook.com/MyBudgetBesties

    Email: hello@budgetbesties.com EndFragment
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    Less than 1 minute
  • How to Build a Profitable Podcast & Freedom Lifestyle Without Ads with Gabe Marusca

    How to Build a Profitable Podcast & Freedom Lifestyle Without Ads with Gabe Marusca
    Dec 9 2025

    Most podcasters assume monetization requires massive download numbers to attract advertisers or sponsors, spending years building an audience before generating meaningful revenue. Gabe Marusca, host of the Authority in the Wild podcast, took the opposite approach. He built a business model generating 50 percent of revenue directly from podcast relationships without running a single advertisement or selling sponsorships despite having the top 10 percent globally ranked show.

    In this episode of Podcasting Secrets with host Nathan Gwilliam, Gabe reveals how offering free breakthrough sessions to podcast guests converts 60 percent into discovery calls and 20 percent into long-term consulting clients, why strategic guest selection matters more than total downloads, and how building business around desired lifestyle creates sustainable success. After a journey from $200 monthly employee to living on a volcanic island in the Atlantic Ocean, Gabe demonstrates that adaptability, curiosity, and human connections outweigh traditional business metrics.

    Discover practical guest-to-client conversion strategies, relationship-based monetization models, and lifestyle design principles that prioritize time protection over revenue maximization. Subscribe and follow Podcasting Secrets on Apple , Spotify and YouTube for weekly strategies from creators building profitable shows on their own terms.

    Podcasting Secrets:

    Website: https://podcastingsecrets.com/

    YouTube: https://www.youtube.com/@podcasting-secrets

    Instagram: https://www.instagram.com/podcastingsecrets/

    LinkedIn: https://www.linkedin.com/company/poduppodcasting/

    Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241

    Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj

    Nathan Gwilliam:

    LinkedIn: https://www.linkedin.com/in/nathangwilliam/

    Gabe Marusca:

    Podcast: https://www.gabemarusca.com/podcast

    Website: https://www.gabemarusca.com/

    LinkedIn: https://www.linkedin.com/in/gabemarusca/
    Show More Show Less
    Less than 1 minute
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