Energy costs are rising, and it’s not just about paying more for groceries. With more extreme weather events and outdated infrastructure, energy demands are up. But long-duration energy storage could be the solution to making energy more affordable and reliable.

In today’s episode, I'm talking to Julia Souder, CEO of the Long Duration Energy Storage Association. Julia explains how long-duration storage works and how it can help us store excess energy for days, weeks, or even months. She also covers how this technology can lower costs and keep power flowing when things like storms knock out the grid.

We also discuss the role of regulations, how long-duration storage can improve grid stability, and why it's such a game-changer for communities and businesses. Julia shares her insights into what’s happening now, both in the U.S. and globally, and what the future of energy storage might look like.

You’ll learn

1. How long-duration storage can lower energy costs for consumers.
2. Why energy storage is essential for grid stability in extreme weather.
3. What materials are used in long-duration storage
4. How regulations affect energy prices and how policies can help.
5. Why a mix of state and federal policies is key for storage expansion.
6. How consumers can advocate for energy storage in their communities.
7. How countries like Australia and South Africa use long-duration storage
8. What the future holds for home-based energy storage solutions.

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Julia Souder:

LinkedIn: https://be.linkedin.com/in/juliasouder

Get in Touch with Bradley Schurman:

Website: https://populationnext.substack.com

Website: https://www.bradleyschurman.com/

YouTube: https://www.youtube.com/@bradleyschurman

Instagram: https://www.instagram.com/bigschur/

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

Subscribe:

YouTube:

Where you live isn’t just a backdrop to your life. It shapes how long you live, how healthy you are, and what opportunities come your way. Across the United States, life expectancy can vary by decades simply based on zip code, revealing a powerful but often overlooked truth: place matters more than we think.

Joining the discussion is Ryan Frederick, author of Right Place, Right Time, who introduces the concept of “place planning.” Drawing parallels to financial planning, Ryan explains how being intentional about where and how you live can set you up for a longer, healthier, and more connected life.

We examine how geography influences health, wealth, relationships, and long-term wellbeing. From disparities within cities to broader regional shifts driven by demographics, economics, and policy, we explore why place is one of the most consequential decisions we make, often without intention.

You’ll learn

1. How zip code shapes lifespan, health, and opportunity
2. Why places drive habits and behavior more than willpower
3. What place planning is and why it matters in a longer-life era
4. How community, health, environment, and money intersect
5. Why chasing affordability can create long-term costs
6. How demographic shifts will redefine where people live
7. What signals reveal whether a place is rising or declining

Mentioned in the Episode:

Ryan Frederick’s Book, Right Place, Right Time: The Ultimate Guide to Choosing a Home for the Second Half of Life: https://a.co/d/j62274L

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Ryan Frederick:

Website: https://www.ryanfrederick.life/

LinkedIn: https://www.linkedin.com/in/ryanefrederick

Get in Touch with Bradley Schurman:

Website: https://populationnext.substack.com

YouTube: https://www.youtube.com/@bradleyschurman

Instagram: https://www.instagram.com/bigschur/

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

Subscribe:

YouTube:

For adult children, the responsibility of financially supporting aging parents can feel overwhelming. In today’s episode, author and financial expert Beth Pinsker joins me to talk about the challenges that come with these life-altering transitions in families.

Beth shares her experience caring for her mother and the lessons she learned about abrupt shifts that happen when a loved one’s independence is compromised. You’ll learn how to recognize early signs that indicate a need for help, and most importantly, how to prepare for the inevitable.

We talk about the staggering financial implications of caregiving, particularly in situations where a long-term illness like dementia strikes, and the often-overlooked need for insurance, inheritance planning, and open family discussions about money.

You’ll learn

• How to recognize early signs that your parents need more help
• Why it’s crucial to have tough conversations about finances early
• Steps to preparing for financial and emotional caregiving
• How Medicaid works (or doesn’t work) for long-term care facilities
• Why early intervention reduces the caregiving burden
• How family dynamics affect caregiving and inheritance planning
• Factors to consider when choosing long-term care insurance
• How to handle complex conversations about inheritance

Subscribe to Bradley’s Newsletter:

Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.

Subscribe here → https://populationnext.substack.com/

Order Bradley’s Book:

The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P

Get in Touch with Beth Pinsker:

Website: https://bethpinsker.com/

LinkedIn: https://www.linkedin.com/in/bpinsker

Instagram: https://www.instagram.com/bethpinsker_ny

Get in Touch with Bradley Schurman:

Website: https://populationnext.substack.com

YouTube: https://www.youtube.com/@bradleyschurman

Instagram: https://www.instagram.com/bigschur/

LinkedIn: https://www.linkedin.com/in/bradleyschurman/

Subscribe:

YouTube: https://www.youtube.com/@bradleyschurman?sub_confirmation=1