Join Hugh and Reuben as Jeff and Jordan Pierce share their journey from traditional farming to revolutionary farm amenities and business models. Discover how they turned bathroom frustrations into a profitable, scalable venture, and learn practical tips for farm diversification and innovation.

• The process of designing and scaling luxurious farm bathroom trailers
• How repurposing semi-trailers revolutionized farm amenities
• The importance of persistence and creative problem-solving in business expansion
• Strategies for maintaining quality and cleanliness in specialized farm facilities
• Insights into balancing farm operations with new business ventures
• The role of customer experience in farm marketing and visitation
• Future plans: low ropes courses and other innovative farm attractions
• How farm families adapt and thrive in modern agritourism

• agrtSolutions.com — Official website for farm trailers and services
• NAFMA — National Association of Farm Marketing

• Website: agrtSolutions.com
• Phone: [Their contact info available on website]

00:00 - Introduction to Jeff and Jordan Pierce's farm innovations
02:08 - Challenges and solutions in farm business diversification
04:13 - The story behind the deluxe bathroom trailers
07:16 - How the "Throne Room" was conceptualized and built
10:25 - The transformation of porta potties into luxury bathrooms
13:09 - Guest reactions and guest experience improvements
15:29 - Debuting new farm amenities and measuring success
18:20 - Scaling the trailer business and building a manufacturing process
22:19 - Maintenance, cleaning, and operational systems for luxury bathrooms
26:42 - The future of farm attractions: low ropes course
36:11 - Managing attention between farm operations and ancillary ventures
42:02 - Why farm visitors come and the value of authentic experiences
46:56 - Farm life lessons: engaging families and balancing technology
49:51 - How to connect with Jeff and Jordan for trailer inquiries

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For farm owners considering similar innovations, the key takeaway is persistence. Start small, iterate, and scale thoughtfully. Maintaining quality and guest satisfaction can turn a simple idea into a major brand differentiator. Don’t be afraid to reinvent traditional farm amenities to create unique guest experiences that stand out in the agritourism industry.

#Agritourism #FarmBusiness #PodcastGuest #Leadership #SmallBusinessGrowth #GuestExperience #PositiveBusinessAction

What if one small change to your ticketing, marketing, or hours could boost your farm’s revenue by double digits this season?

Join us as we delve into the latest trends, data-driven strategies, and exciting new attractions shaping the future of agritourism. Whether you're looking to boost sales, enhance visitor experience, or introduce innovative activities, this episode provides practical insights and actionable tips.

• How farms grew ticket sales by 12.3% in 2025 compared to last year
• The importance of optimizing your ticketing flow for higher conversions
• Effective remarketing strategies to increase repeat visitors
• Creating engaging, Insta-worthy experiences and props
• Launching a new chicken-themed attraction: the Hen House Hustle
• Using AI tools to craft compelling ads and track ad spend
• Practical tips for reducing operating hours and increasing profitability
• Handling guest behavior with clear code of conduct signs and policies
• Managing staff and maintaining a positive team culture
• Nerdy but powerful: how to use attendance data and weather factors for planning

00:00 - Welcome and overview of season highlights
02:07 - Building ticket pages for maximum sales
04:19 - Farm growth stats: ticket volume and revenue increases
05:13 - Engaging customers pre-visit and on-site marketing
06:11 - Remarketing tips: increasing returning visitors
07:09 - Ticket layering, offers, and package strategies
08:03 - Upgrading ticket options: experiences, food, and merchandise
09:27 - Case study: Boosting sales via email and SMS campaigns
10:23 - Successful examples of urgent, time-bound promos
11:18 - Visibility of high-margin items during purchase
13:06 - Creating flexible ticket types: flex passes and any-day options
14:30 - The trend of last-minute, impulsive buyers post-COVID
15:52 - Using urgency and countdown timers for conversions
16:42 - Crafting effective email drip campaigns with minimal text
18:05 - Visual engagement: pop-ups, limited-time offers, and color calls-to-action
19:25 - Integrating additional sales opportunities: Santa photos, add-ons
20:19 - Launching AI-powered ad creator to simplify marketing
21:38 - Demo: Generating Facebook and Instagram ads with AI tools
24:12 - Free marketing & ticketing funnel audits offered by Hugh & team
25:03 - Responding to seasonal challenges: pumpkin sales decreasing
28:25 - Managing guest misbehavior with clear signage & expectations
30:14 - Creating signs that spell out behavioral expectations
32:33 - Developing a code of conduct for staff & guests
33:51 - Living with gratitude amidst chaos and stress
34:17 - The biological basis of stress and how to counteract it
36:38 - Practical ways to foster gratitude daily
37:22 - Hugh's ordering algorithm for food & merchandise planning
38:14 - Nerdy calculations to prevent shortages & streamline ordering
40:35 - Adapting hours and props to match customer preferences
44:31 - Upgrading ticket experiences: bundling, add-ons, and premium options
55:34 - Introducing the Hen House Hustle: a new, staff-free attraction
58:45 - What’s included in the Hen House Hustle and how to get yours
60:56 - Designed for quick throughput: under 30 seconds per run
62:37 - Final thoughts and Q&A wrap-up

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TicketSpice:

https://www.ticketspice.com/?utm_source=google&utm_medium=cpc&utm_campaign=TS_Search_Brand_VD&utm_term=Brand-Exact&utm_content=ticketspice&hsa_net=adwords&hsa_acc=1893792831&gad_source=1&gad_campaignid=19620039259&gbraid=0AAAAAD7W1gq0eXCFAS3h-XBUdx2cLnCsr&gclid=CjwKCAiAtLvMBhB_EiwA1u6_Prk2Qm-YWjnKaVweOCdw3t8raoKLaew-AsHV-_C5sNdX0Levhbu36xoCVBAQAvD_BwE

#TicketSales #EventMarketing #VisitorExperience #FallFestival #FarmEvents #FamilyAttractions #ExperienceDesign

In this episode, Hugh shares practical insights on how to use clarity, strategic planning, and margin management to boost farm business success in 2026. Discover how thoughtful calendar organization, event triage, and mindset shifts can transform your operational efficiency.

Key Topics:

• The importance of seasonal clarity and how to align events with business goals
• Using a big calendar approach to visualize and plan the entire year
• Identifying your season anchors and understanding their purpose
• Event triage: prioritizing high-impact activities and cutting low-impact ones
• The concept of margin: balancing load versus limits in labor, emotion, and finances
• How to build emotional and financial margins to handle unexpected events
• Lessons learned from past attraction failures and adjusting strategies
• The role of the Experience Economy in creating memorable guest experiences
• Practical steps for delegating, automating, and managing your personal and business calendar
• Cultivating a positive workplace culture to attract and retain good staff

00:32 - Welcome and overview of the year's planning approach

0:39 - Shifting from pressure to clarity in farm management

1:06 - How busy seasons create certainty and how to find clarity in off-season

1:47 - The impact of workload versus lack of clarity on business tension

2:11 - Studying seasonal ebbs, flows, and the importance of strategic scheduling

2:56 - The role of ideas and chaos in reducing margin and increasing stress

3:30 - Understanding margin: more than just profit—covering capacity in various areas

3:54 - Exploring three key areas of margin: financial, emotional, and labor

4:19 - How chaos and overcommitment drain margin and lead to burnout

4:44 - Clarity beats hustle: avoiding decision fatigue through organized planning

5:14 - The significance of boundaries and learning to say no

6:06 - Implementing the Big Ass Calendar to visualize the year

7:54 - The perspective shift: viewing the business as serving your life, not the other way around

8:44 - Personal and business alignment through intentional scheduling

9:53 - The concept of "Misogi" or the big personal goal for the year

11:02 - Planning around non-working days, holidays, and mini adventures

12:26 - Integrating seasonal festivals and events for workload balance

13:44 - Building timelines for event setup, takedown, and recovery

14:21 - Running an integrated family and farm calendar to reduce cognitive load

15:08 - Moving from big-picture planning to detailed event triage

16:31 - Clarifying the purpose of seasonal anchors (e.g., sunflower festival)

17:41 - How to evaluate which events and festivals serve business growth or experiments

19:04 - Adjusting event timing based on resource availability and natural energy peaks

20:22 - Maintaining calendar truth to reduce impulsive decisions and last-minute chaos

21:35 - The value of event triage: sorting activities by urgency and impact

24:52 - Margin by design: understanding capacity versus workload

25:46 - Recognizing signs of being pushed to your limit and managing load

26:09 - Building labor, emotional, and financial margins proactively

28:31 - Automating and planning financial margins to prevent cash flow crises

29:50 - Personal stories illustrating the importance of margin and contingency planning

31:34 - Lessons from attraction failures and strategic kill points

34:01 - Introducing the concept of the Experience Economy inside your business 3

5:39 - Aligning business activities with personal values and long-term goals

36:03 - Systematizing delegation and automation for sustainable growth

36:56 - The Family Freedom Flywheel: designing business to support lifestyle

38:29 - Leadership and positive culture as key to attracting good staff

39:46 - Upcoming theme ideas, farm attractions, and event planning—looking ahead to 2026

41:04 - Final reminders for conference deadlines and upcoming events

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