Christian Muche sits down with Alicia Tillman, CMO of Delta Airlines, to pull back the curtain on what it takes to lead a century-old brand into its next chapter. From transforming loyalty beyond points to reimagining travel as a deeply human experience, Alicia shares how Delta is evolving into a lifestyle brand—while staying rooted in its soul—people. If you’re curious about how brands stay iconic and relevant, this one’s a must-listen.

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Overseeing 400+ brands, Esi Eggleston Bracey’s roots in community advocacy has inspired her leadership as Unilever’s Chief Growth & Marketing Officer. Sitting down with Christian, Esi explains how her mantra, "Passion Power," has been the driving force behind the transformation of Unilever's marketing machine -- from using digital twins to revolutionize product design to implementing her "culture-to-cart" model turning cultural relevance into measurable growth.

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The shift to creator-owned models is changing how artists, brands, and audiences connect. Chaucer Barnes, CMO of Translation and UnitedMasters, has built his career at that intersection. In this episode, he and Christian explore how context strategy reshaped brand storytelling, why fan data must empower artists, and how AI could build a stronger creative middle class instead of dismantling it.

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