We kick off 2026 with Ci En Lee, Senior Media Strategist at Publicis Media Singapore, children's book author ("Short of Nothing" 📖), trends aficionado 📈, and Rising Star Award winner 🏆 at both the Singapore Media Marketing Awards and Marketing-Interactive's Agency of the Year Awards.

Ci En is a passionate voice for inclusivity in advertising—dedicated to showing the world that it's okay to be different, and to dare to pursue your dreams no matter how unconventional. That optimism and ambition comes through in this wide-ranging conversation. From viral campaigns to aging audiences, AI to representation, we explore what it really means to put people at the heart of strategy.

We'll learn:

🎯 Why we're in the business of people, not advertising—and what that means for strategy

🦀 The story behind Subway's viral "Full of Crab" campaign and creating a first-of-its-kind audience segment

👴 How older adults have become the fastest-growing digital audience in Singapore, yet remain overlooked by brands

📺 Why audiences are drawn to content, not platforms—and what that means for media planning

🔄 How older adults are driving word-of-mouth through the "forward economy"

🤖 Why AI is a partner, not a replacement: "Intelligence is knowing the right answer. Wisdom is asking the right question"

✊ Why representation matters: "If our ads do not shift, our society does not shift"

...and more.

Follow Ci En:

📸 Instagram: instagram.com/theleecien

🐦 X: x.com/theleecien

💼 LinkedIn: linkedin.com/in/lee-ci-en

www.potluckpodcast.asia/

We continue our conversations with leaders in the space of the experience of the older adult in Asia, and this time, our guest is Anna Mori.

Anna is an executive officer at TDS, a strategic design company based in Tokyo, and Learning Design Director at digital creative business school Hyper Island Japan. She is a trained graphic designer and has worked with global brands on a variety of projects involving branding and design solutions. She recently published a book called Transformative Reskilling and the Third Age (Nikkei Business Publications).

Anna is taking us on a journey and we're accompanied by a modern centaur. AI's helping, too, of course.

We'll learn:

- Why The Third Age is the new Golden Age of one's life

- Why Japanese companies have traditionally struggled with how to think of older employees

- What AI's got to do with it and what 'lived experience' does to enhance its benefits

- How to think of the future employee as a modern centaur

- Why you should focus on developing your metaskills above all

- What repurposing means for corporations and brands

...and more.

Join us as we uncover the opportunities hidden in Asia's aging revolution.

www.potluckpodcast.asia/

We continue our exploration of the retirement experience in Asia, and this time, our guide is QiNi Lee.

QiNi brings a unique perspective as Sodexo's Corporate Responsibility and DEI lead for Malaysia and Singapore, combining her academic background in gerontology with government, NGO and corporate experience. She helps us shed light on how businesses can tap into the opportunity the retirement experience and this lifestage represents.

QiNi is busting myths...

She challenges the pervasive myth that aging means inevitable decline, sharing insight from her work with multi-generational workforces and her research into age-inclusive workplace practices.

...suggesting ideas for addressing this age group's evolving needs...

QiNi is also referring to Potluck's groundbreaking "New Contract of Retirement" research. Her insights particularly resonate with our "brands revalued" dimension, as she explains how customer retention strategies become essential when serving aging populations who represent both economic opportunity and evolving needs.

..and also offering practical advice for a successful age-positive business...

The conversation also explores practical strategies for creating age-inclusive workplaces, the surprising benefits of intergenerational teams, and Qi Ni's own framework for businesses looking to tap into this growing demographic.

Join us as we uncover the opportunities hidden in Asia's aging revolution.

www.potluckpodcast.asia/