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Power Hour Optometry

Power Hour Optometry

Written by: The Power Practice
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 Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday night at PM ET by Power Practice. Learn more at www.PowerPractice.comThe Power Practice Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Beating "I'll Think About It". Retail Science & the Ultimate Optical Playbook with Kayla Ashlee & Eugene Shatsman

    Beating "I'll Think About It". Retail Science & the Ultimate Optical Playbook with Kayla Ashlee & Eugene Shatsman
    Jan 9 2026
    If your optical felt different in 2025, you weren't imagining it. Across the country, practices saw capture rates slip, exam-onlys rise, and patients walk out the door with a fresh refraction, buying absolutely nothing. We know this isn't temporary, so the Power Hour is not waiting it out, we're getting proactive. This week, Eugeneand Kayla Ashlee, CEO of Spexy, collaborate againbecause she is obsessed (in all the best ways) with the real levers that move optical revenue. Unlike most conversations about capture rate, she helps her clients go far beyond pricing and "consumer sensitivity." Leveraging the data points from real practices she works with, Kayla breaks down human influence, retail science, merchandising psychology, and the subtle behaviors inside your practice that are pushing patients away instead of drawing them in.
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    1 hr and 6 mins
  • New Season, Proven Strategy - Gary Gerber and Eugene Shatsman talk about Must-Dos for 2026

    New Season, Proven Strategy - Gary Gerber and Eugene Shatsman talk about Must-Dos for 2026
    Jan 2 2026

    In this episode of Power Hour, Eugene Shatsman sits down with Gary Gerber to explore why growth stalls when practices run on autopilot — and how revisiting the basics can unlock revenue, efficiency, and sustainability without adding complexity.
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    59 mins
  • Why Diagnostic Tools Go Unused — and How to Make Them An Asset to your Practice with Dr. Mile Brujic

    Why Diagnostic Tools Go Unused — and How to Make Them An Asset to your Practice with Dr. Mile Brujic
    Dec 19 2025

    operationally, and financially—is where most practices struggle.

    A Problem Most Practices Recognize

    Many practices invest in advanced technology with good intentions—better care, differentiation, growth. Yet months later, the equipment is used inconsistently, reserved for rare cases, or quietly avoided because it disrupts flow.

    Dr. Brujic explains why this happens so often:

    • Doctors buy equipment to be "cutting edge" without first identifying a real gap in care or existing patient demand.
    • Workflow isn't designed to support consistent use
    • Teams aren't aligned on when or why to use it

    The result is frustration—for clinicians, staff, and patients.
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    55 mins
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