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The Power Plays Podcast

The Power Plays Podcast

Written by: Keaton Walker
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About this listen

Keaton Walker's weekly podcast where he invites marketing, GoHighLevel, and SMMA experts to share practical, real world insights. Join us for deep conversations to take your digital marketing know-how to the next level.

© 2025 The Power Plays Podcast
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • From $0 to $15k in 3 Years: How To Build an SMMA The Right Way (Student Interview)
    Jan 2 2025

    Send us a text

    In this video, Keaton Walker interviews Matthew Freestone, who shares his authentic journey from nightclub promoter to successful digital marketing agency owner. Learn how he built a sustainable agency with 20+ clients in the home improvement niche, using innovative strategies like paid trial periods and seasonal optimization. Matthew reveals his unique approach to client acquisition and why taking the "slow burn" path led to greater success than the typical churn-and-burn model. Perfect for aspiring agency owners and digital marketers looking to build long-term client relationships.

    Watch this episode on YouTube: https://youtu.be/tJ_FsBP6zN0

    🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses)👉 https://www.gohighlevel.com/keatonwalker
    📧 Join my Newsletter 👉 https://go.itskeaton.com/dd
    📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses

    ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses

    If you’ve already signed up and not received bonuses to your email, follow these steps:
    1) Check your Spam Folder
    2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot

    Timestamps:

    00:00-Overview
    00:24-Gateway to Digital Marketing
    07:13-GHL!
    09:01-"Actual" Free Trial
    13:11-Matt's Past Job
    20:35-Cold Outreach Tips
    24:24-Going Full time agency
    28:55-Gaining clients with a facebook post
    34:00-Branding
    37:42-Scaling the Agency
    41:02-Improving Sales Calls
    48:55-Spending on Coaching
    52:29-What's Next

    🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker
    📧 Join my Newsletter 👉 https://go.itskeaton.com/dd
    📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses

    #smma #casestudy #successstory

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    1 hr and 5 mins
  • Inc 5000 SMMA Owner Reveals: Why Most Agencies Fail, and How To Scale To $200k/m w/ Matt Coffy
    Nov 11 2024

    Send us a text

    🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses)👉 https://www.gohighlevel.com/keatonwalker
    📧 Join my Newsletter 👉 https://go.itskeaton.com/dd
    📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses

    Watch This Episode On YouTube: https://youtu.be/6g8lsbz4Htc

    ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses

    If you’ve already signed up and not received bonuses to your email, follow these steps:
    1) Check your Spam Folder
    2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot

    In this video, Keaton Walker interviews Matt Coffy, a successful agency owner who recently sold his business. Prior to the sale, Matt's agency was generating around $200,000 per month in revenue. The interview covers Matt's journey from starting his agency to eventually making the Inc 5000 list in 2023, which was a major milestone that led to his decision to sell the business. Matt brings a unique perspective as both a business owner and musician, balancing his agency work with his passion for performing in a band.

    Timestamps:

    00:00-Teaser
    01:18-Getting into the agency space
    06:18-GHL!
    08:07-How the partnership worked
    12:20-Partnership done right
    14:39-Having fun with your business
    18:10-Agency Journey Stories
    28:29-Matt's income stream
    35:29-Coolest Case Study
    38:57-Charging for the services
    41:15-Rule of thumb in marketing
    45:19-Answering repeating questions
    53:18-Matt's Sales Numbers
    1:00:10-Bonus

    🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker
    📧 Join my Newsletter 👉 https://go.itskeaton.com/dd
    📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses

    #SMMA #GoHighLevel #AgencyLife

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    1 hr and 2 mins
  • Why GoHighLevel Users Emails Land in Spam (And How To Fix It) with Email Expert Matt Rattliff
    Nov 5 2024

    Send us a text

    In this video, Keaton Walker interviews email deliverability expert Matt Rattliff about solving critical email spam issues in GoHighLevel. Learn essential strategies for proper domain setup, maintaining healthy email engagement rates, and preventing your marketing emails from landing in spam folders. Matt shares invaluable insights from his experience helping clients send over a million emails monthly, making this a must-watch for GoHighLevel users, agency owners, and email marketers looking to improve their deliverability rates and maximize ROI from their email campaigns.

    🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses)👉 https://www.gohighlevel.com/keatonwalker
    📧 Join my Newsletter 👉 https://go.itskeaton.com/dd
    📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses

    Get Matt's Help Here: https://es.funneltechie.com/premium-service?am_id=keaton9549

    Watch This Episode On YouTube: https://youtu.be/y_og4MXDyGg

    ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses

    If you’ve already signed up and not received bonuses to your email, follow these steps:
    1) Check your Spam Folder
    2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot

    Timestamps

    0:00 - Overview
    0:16 - Matt's love for gaming and the beginning
    5:57 - From blacklisted to making millions on their email list
    7:21 - GHL!
    16:44 - Delivering emails properly and streamlyne it into SAAS
    26:53 - Building your email list
    30:47 - Mailgun vs LC
    33:19 - Inbox IQ!
    39:19 - Matt's Snapshot!
    42:44 - What's more for GHL Emails?
    46:05 - the most streamlined onboarding process
    49:43 - How to enjoy writing emails
    53:55 - Clients that send a million emails a month
    55:22 - Inbox IQ
    56:13 - The better Mailgun alternative
    56:58 - Boost your emails with Matt

    🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker
    📧 Join my Newsletter 👉 https://go.itskeaton.com/dd
    📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses

    #smma #emailmarketing #spam

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    58 mins
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