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Power Your Edge

Power Your Edge

Written by: Malkie Scholnick
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About this listen

At Power your Edge hosted by Malkie Scholnick, Chief at The Bold Edge, We share with you the voices of creatives. You will learn, grow and laugh with us as we hear from people who are the same as us. Their journey, their tools, their gems and their wisdom. Coming together to power your edge© 2024 Power Your Edge Art Economics Marketing Marketing & Sales
Episodes
  • Season 4 Ep7: Sara Sicherman: Strata Consulting
    Feb 13 2024

    Sara is the founder of Strata Consulting. She has provided strategy consulting & coaching for businesses and entrepreneurs - a holistic approach to maximizing business success, profitability, and work/life balance.

    In this episode we discuss:

    • The On-the-Verge Syndrome
    • The Three-Part Model
    • Holistic approach to business
    • Tools for pre-planning
    • Mind shifting and clarity
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    28 mins
  • Season 4 Ep 6: Aliza Hornstein: WalkMe
    Nov 13 2023

    Aliza is the Head of Social at WalkMe, an international company with over 1100 employees. She manages their extensive communities across all social platforms. She has spent several years working for some of the top players in the tech industry, and works hard to bridge the gap between companies, their audiences, and the people behind it all.

    In this episode we discuss:

    • How she used her background in graphic design and writing to pivot into social media content creation
    • Creating an emplyee advocacy program on social media, which she believes has been instrumental in building a strong online presence for the company.
    • What you can do to get yourself started on social media.
    • What kind of content to share and why
    • The importance of authenticity and personal branding in improving engagement on professional platforms such as LinkedIn.
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    30 mins
  • Season 4 Ep5: Rivka Korf: Rem90
    Aug 15 2023

    Rivka Korf is the Founder and Director at Rem90, a Social Media Agency. She manages social media strategy and content for organizations and companies like Aish, Jamie Geller, Charidy, Chabad, Meir Kay and more. Customer service is the cornerstone of her business--and her slogan says it all--REM90 provides service you can only dream of.

    In this episode we discuss:

    • Creating viral quality content
    • How to ask the right questions to understand what your client really wants
    • The process for idea to post in social media
    • How to develop a method of generating new business that works for your personality
    • The secret for her business success (super simple to implement)
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    26 mins
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