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You don’t need to be louder - you need to be clearer.

In this episode, I'm chatting with visibility strategist Ivana Ivanek about what it really takes to stand out in a saturated market without turning yourself into a content machine or sacrificing your integrity.

We also discuss:

• How to build a brand based on your values and story
• Why your message matters more than your expertise
• Where to start if you have no idea what your "personal brand" actually is
• How your personal brand allows you to pivot while maintaining customer loyalty
• How having a supportive community can help you find your voice and get over your fear of being seen

Links & References:

• If you're serious about growing your business in 2025, check out the new Powerful Women Rising Connection Network!
• Learn more about how Ivana helps coaches and educators make money and lasting impact HERE!
• Connect with Ivana on Instagram
• Listen to the Online Business by Design podcast

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Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

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SEO doesn’t have to be overwhelming or expensive to actually work.

In this episode, I’m joined by Kelly Kumler, a brand and web designer with a serious love for SEO, to demystify what it really takes to get aligned, organic traffic to your site (without keyword stuffing or obsessing over trends).

Whether you’ve been guessing at keywords, blogging at random, or hoping your pretty website will magically rank, Kelly breaks down a clear, human-first approach to search engine optimization that supports your business goals and helps the right people find you.

We talk about:

• How to choose keywords that are actually winnable (and what tools to use) and the page structure both Google and humans love
• Why your site needs dedicated service pages and how they help with search engine optimization
• How AI tools have changed the game for SEO
• What to DIY vs. outsource and when to make the switch

This episode is your invitation to stop relying pretending SEO doens't exist and start building a simple, sustainable strategy that will pay off over time.

Links & References:

• For faster business growth through networking, strategy and accountability, check out the Powerful Women Rising Business Growth Community!
• Kelly is offering FREE website evaluations for PWR podcast listeners! Snag your spot HERE!
• Learn more about Kelly at www.kellyryann.com or connect with her on Instagram!

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Send us a text

You know you’re delivering great results - now let’s make it easier for clients to refer you!

In this episode, I sit down with Stacey Brown Randall, author of The Referable Client Experience and Generating Business Referrals Without Asking - to discuss what it takes to grow your business consistently through referrals (and spoiler: it's not just delivering great results).

We talk about how to intentionally design a customer experience that creates loyal, raving clients who want to refer you - without awkward asks or cringey follow-up scripts. Stacey breaks down her proven framework for turning great client relationships into a steady stream of warm, aligned referrals - all rooted in human connection, not pressure.

Inside this conversation, you’ll learn:

• Why “doing great work” isn’t enough to earn consistent referrals
• 3 stages of the client journey (new, active, alumni) and how the way your customer feels at each stage impacts their referrals
• How to balance work touch points with relationship touch points
• How to make referrals feel effortless - for both you and your clients

If you’re ready to stop relying on favors and start earning referrals that feel genuine, timely, and aligned, this episode is your roadmap.

Links & References:

• Want more ways to get referrals? Join us at the next PWR Virtual Speed Networking Event!
• For faster business growth through networking, strategy and accountability, check out the Powerful Women Rising Business Growth Community!
• Learn more and connect with Stacey Brown Randall on Instagram or at www.staceybrownrandall.com

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.