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Have you ever spent hours creating content, posting and engaging on social media...but not gotten the results you thought you would?

In this episode, I sit down with marketing mentor Polly Pollock to talk about why so many entrepreneurs, especially those with ADHD or other forms of neurodivergence, get stuck in a cycle of chasing visibility without building a marketing system that consistently leads to clients.

Instead of relying on social media as the foundation of your business, Polly shares her energy-first approach to marketing.

We discuss how to build visibility through collaborations, networking, speaking opportunities, and podcast guesting, how to nurture relationships through an email list you actually own, and how to create a simple sales process that feels natural instead of pushy.

We also discuss:

• Why "one-size-fits-all" marketing advice often does more harm than good
• Using social media as an amplifier rather than the foundation of your marketing plan
• The role dopamine plays in our marketing habits and why social media may be slowing your business growth rather than accelerating it
• How to choose marketing strategies that fit your capacity, energy, and life
• Replacing "fake dopamine" activities with actions that generate real business results

If you've ever felt trapped on the content creation hamster wheel or wondered whether there's a better way to market your business, this conversation offers a refreshing alternative built around relationships, sustainability, and strategies that actually fit the way you work.

Links & References:

Come network with us! CLICK HERE to attend your first PWR Connection Network virtual speed networking event at no cost using the promo code PWRPODCAST

Join Polly's Procrastination Station - free weekly live marketing mentorship community for coaches with ADHD & AudDHD

Listen to Polly's Neuropreneur Rising Podcast

Learn more about working with Polly here: https://www.neuropreneurrising.com/nfsa

Connect with Polly on Instagram

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Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.

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Before you spend another dollar on paid ads, listen to this.

Facebook and Instagram ads can feel like a mystery.

One person swears they're the key to scaling your business. Someone else says they're a waste of money.

Meanwhile, Meta keeps suggesting you boost your post, increase your budget and trust the process.

In today's episode, I'm joined by Samantha Fine, Meta Ads and Funnel Strategist, to talk about what's actually working when it comes to paid advertising and why so many business owners end up frustrated, overwhelmed and convinced that ads "don't work."

We discuss:

• How Meta's platform has changed, including the growing role of AI, the Andromeda update and the shift from audience targeting to creative-led advertising
• The role your funnel plays in ad performance and conversions
• How to know if you're actually ready to invest in paid traffic and how oto set an ad budget based on your goals
• Why copying someone else's ad strategy rarely works

If you've been wondering whether Meta Ads are worth it, why your results have changed or what needs to be in place before you spend any money on ads, this conversation will save you time, money and a whole lot of frustration.

Links & References:

Come network with us! CLICK HERE to attend your first PWR Connection Network virtual speed networking event at no cost using the promo code FIRSTTIME

Get Samantha's free Successful Ads Scorecard here: https://www.samanthafinedigital.com/scorecard

Book an Audit Call with Samantha: https://link.autopilotclients.io/widget/bookings/ads-audit-samantha-fine-digital

Connect with Samantha on Instagram: https://www.instagram.com/samanthafinedigital

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.

Send us Fan Mail

You can post every day and still feel invisible.

Because content rarely builds trust fast enough with people who don’t know you yet.

But the moment someone hears your voice, connects with your story, and experiences your energy in real time, the dynamic shifts.

In this episode, I’m joined by Leisa Reid, founder of Get Speaking Gigs Now™ and CEO of The International Speaker Network, to break down how public speaking becomes a practical, client-getting strategy.

What Leisa teaches isn’t about chasing big stages or waiting for the “perfect” opportunity. It’s about using speaking as a trust bridge that moves people from interested to ready.

In this episode, we cover:

• How speaking actually drives lead generation and authority, especially for coaches, consultants, and service providers who rely on relationships to grow their business.
• The pressure to be perfect, the “I’m not qualified” spiral, and why a clear plan matters more than the stage itself.
• How to start with low-stakes speaking opportunities and build momentum
• A simple monetization formula to evaluate if speaking is worth your time

If you’ve been relying on content alone to get visible, this conversation will show you a more direct path to connection, credibility, and clients.

Links & References:

Come network with us! CLICK HERE to attend your first PWR Connection Network virtual speed networking event at no cost using the promo code FIRSTTIME

Want speaking gigs? Get immediate free access to Leisa's Top 5 Tips to Get More Speaking Gigs Now at www.getspeakinggigsnow.com/tips

Connect with Leisa on LinkedIn, Facebook or Instagram

Support the show

Connect with Your Host!

Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.

Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.

She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.

Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.