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Powering Success: Future Proofing Your Generator Company

Powering Success: Future Proofing Your Generator Company

Written by: John Tedesco
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About this listen

The goto podcast for industry leaders in the generator installation and service business. Here we dive into the strategies and innovations that keep your company ahead of the competition and bring you insights from top experts and successful entrepreneurs.©2025 Power Source: Generator Marketing Solutions Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Scaling a Generator Business with Big-Box Retailers | Chris Shaffer of Aquatech Mechanical
    Jan 15 2026

    In this episode of Powering Success: Future-Proofing Your Generator Company, John Tedesco sits down with Chris Shaffer, owner of Aquatech Mechanical, to unpack what it really takes to build and scale a professional generator installation and service business.

    Chris shares how Hurricane Sandy pushed him into generators, why he chose to specialize, and how Aquatech became a trusted installation partner for major retailers like Costco and Lowe’s. The conversation dives deep into operational discipline, inspections, service standards, and how Generac’s latest technology is reshaping the industry.

    Topics covered include:

    • The evolution of the generator market since 2012
    • Retail-driven generator installs and cash-flow realities
    • Why specialization beats “storm chasing”
    • Grid instability, AI power demand, and future backup solutions
    • Marketing lessons from Angi, Facebook, Google, and referrals
    • What today’s educated generator buyer expects

    This episode is a must-listen for generator dealers, electricians, and service company owners focused on long-term growth and operational excellence.

    🔗 Learn more at: https://www.generatorseo.com

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    27 mins
  • Inside Generator Power Systems (GPS) — How Two Friends Built Minnesota’s Go-To Backup Power Company
    Nov 13 2025

    In today’s episode, John sits down with Jesse and Ryan, lifelong friends and business partners who built Generator Power Systems (GPS) — one of Minnesota’s most respected generator installation and service companies.


    GPS was born as a spin-off from Jesse’s family business, Jim’s Electric, founded in 1976. What started as a small electrical shop slowly transformed into a specialized generator company that now handles everything from residential standby units to large municipal and industrial backup systems.


    The guys share their story of coming up in the electrical trade, learning the generator business just before Y2K, and eventually realizing they needed to treat the company like a real business—with processes, systems, a dedicated salesperson, and a marketing strategy.

    This episode is packed with real talk about running a seasonal trade, managing a small team, balancing installs vs. service work, and why generator demand continues to skyrocket across the Midwest.

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    37 mins
  • From Solar to Standby Power: How Nomic Power Is Scaling Generators in Texas
    Aug 14 2025

    In this episode of Powering Success: Future-Proofing Your Generator Company, John Tedesco sits down with Cody Stephens, co-founder of Nomic Power Solutions in Austin, TX. Cody shares how he and his brother built one of the fastest-growing residential generator companies in Texas—starting from a background in sales, construction, and even supplements, before pivoting from solar to focus solely on standby generators.

    We cover:

    • Why Nomic chose residential-only installs and what they’ve learned along the way
    • The consultative sales process that wins customers without pressure tactics
    • How to spot red-flag clients before they become costly problems
    • Building culture, hiring the right people, and scaling through systems and processes
    • Why recurring maintenance contracts are the key to long-term growth
    • Competing with industry giants like Generator Supercenter and winning on trust and reputation

    Cody also shares his five-year vision for Nomic, including how they plan to dominate Austin, expand into new markets, and give employees the chance to build their own “mini-Nomics.”

    Whether you’re just starting out or looking to scale, this episode is full of lessons on leadership, sales, and building a sustainable generator business.

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    1 hr and 1 min
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