In this episode of SYNKD On Air, host Angelique Robb speaks with Gabe Bustos from Hector's Home Service Marketing about the challenges and strategies of marketing for home service businesses. Gabe shares his journey as an entrepreneur, detailing his past failures due to ineffective marketing and how that led him to focus on helping small local contractors succeed. He emphasizes the importance of commitment and consistency in marketing efforts, explaining that many businesses fail to see results because they switch strategies too frequently without giving them enough time to mature.

Gabe outlines practical steps for home service businesses to enhance their marketing, starting with optimizing their Google Business Profile and gathering customer reviews. He discusses the significance of local service ads and the need for a well-optimized website. Throughout the conversation, Gabe highlights the importance of understanding customer acquisition costs and the predictability of lead generation, which are crucial for scaling a business. The episode concludes with Gabe offering insights on budgeting for marketing and the importance of finding trustworthy marketing partners.

Takeaways

"There's a missing piece here and I need to learn that myself."

"The power of commitment and consistency is crucial in marketing."

"You need to charge more or target a different clientele based on your customer acquisition costs."

"Google reviews are super important for both people looking for services and for algorithms."

"You can set up local service ads without hiring an expert, making it a low-risk option."

Sound Bites

"There's a missing piece here and I need to learn that myself."

"It does take a level of commitment and consistency."

"It's not just "Can I get leads?" It's "Can I get leads with some kind of predictability?"

Chapters

00:00 Introduction to Gabe Bustos and Hector's Home Service Marketing

01:07 Gabe's Entrepreneurial Journey and Marketing Struggles

03:10 Understanding the Importance of Focus in Marketing

05:35 How Long to Commit to a Marketing Strategy

07:20 The Cost of Customer Acquisition and Predictability

10:46 Actionable Marketing Tips for Home Service Businesses

12:36 Setting Up a Google Business Profile

16:05 The Importance of Customer Reviews

24:19 Exploring Google Ads and Local Service Ads

26:06 Introduction to Local Service Ads

27:21 Understanding the Benefits and Risks

30:39 Steps to Optimize Your Google Business Profile

33:13 The Importance of a Locally Optimized Website

36:11 Budgeting for SEO Services

37:59 Navigating Local SEO Challenges

41:54 Final Thoughts and Resources