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Prepare To Shift: The Podcast

Prepare To Shift: The Podcast

Written by: Radio Milwaukee
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 HYFIN proudly presents a new podcast dedicated to entrepreneurs, side hustlers, and aspiring business owners: "Prepare to Shift" with Terrand Smith, the "Queen of Commerce." This 15-episode series is designed to guide ambitious individuals through the crucial transition from hobby to growing business, with a special focus on the often-overlooked aspect of entrepreneurship: mental health.

Hosted by Tarik Moody, "Prepare to Shift" features Terrand Smith, a seasoned retail professional with a wealth of experience managing nearly $1 billion in corporate revenue and founder of 37 Oaks, a commerce consulting firm. Drawing from her extensive corporate background and entrepreneurial journey, Smith offers unique insights into scaling businesses, strengthening local economies, and maintaining mental well-being throughout the entrepreneurial journey.

Each episode explores a key principle for business growth, addressing both the mindset shifts (MindSHIFT) and practical steps (WorkSHIFT) needed to scale successfully. The series strongly emphasizes the mental health aspects of entrepreneurship, recognizing that the entrepreneurial journey can be as emotionally challenging as financially rewarding.Copyright Radio Milwaukee Economics Leadership Management & Leadership
Episodes
  • Episode 8: Mind Your Profits

    Episode 8: Mind Your Profits
    May 20 2025
    In this insightful episode of "Prepare to Shift," host Tarik Moody (from Hyphen, where we connect the culture) sits down with Terrand Smith, renowned as "The Queen of Commerce" and founder of 37 Oaks.

    Drawing from her billion-dollar corporate background, Terrand dives deep into why profitability is more crucial than revenue for sustainable business growth, unpacking common misconceptions entrepreneurs have about profits and explaining how to shift focus from merely chasing sales to strategically building a profitable enterprise.

    She shares actionable strategies for improving profitability without sacrificing quality, breaks down the vital role of financial literacy in understanding where your money is truly going, and explores the critical link between pricing strategies, cost management, and overall profitability.

    Listeners will learn to identify if they're actually making money or unknowingly losing it, understand key financial metrics beyond just sales figures by focusing on trends, and grasp how to balance reinvesting profits for growth versus taking them out.

    Terrand also discusses the importance of communicating the value of profitability to your team and provides real-world examples of how a profit-first mindset can lead to significant business growth and innovation, offering crucial advice for entrepreneurs struggling to make their business profitable: gain visibility into your financials.

    This episode marks the conclusion of the season one of Prepare to Shift, equipping entrepreneurs to truly "Mind Your Profits" and build a thriving, resilient business, and teases the next season focusing on "Work Shift" with Terrand Smith.
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    16 mins
  • Episode 7: Value in the Process

    Episode 7: Value in the Process
    May 14 2025
    Podcast Description – Prepared to Shift: "Value in the Process" On this episode of Prepared to Shift, host Tarik Moody of HYFIN continues his compelling conversation with Terrand Smith, founder and CEO of 37 Oaks and a respected voice in commerce strategy. Known for her billion-dollar corporate experience and community-centered entrepreneurship, Terrand offers a grounded, deeply instructive perspective on why trusting the entrepreneurial process is essential—especially for those building sustainable, scalable businesses.

    Together, they explore the importance of patience, the risks of rushing, and how setting realistic milestones based on available resources can create long-term value. Terrand shares candid reflections on her early struggles, including how years of quietly building her business ultimately positioned her to respond effectively during the COVID-19 crisis.

    The discussion covers how to measure progress when the finish line feels distant, how to reset expectations with stakeholders, and how reflection and accountability routines help entrepreneurs stay grounded. Terrand also offers strategies for staying motivated during slow growth periods and makes a clear distinction between sprint-style ventures and businesses built for longevity.

    Whether you're just starting out or hitting a plateau, this episode delivers a balanced, practical guide to finding strength and clarity in the journey—not just the destination.
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    15 mins
  • Episode 6: The Uncomfortable Path to Entrepreneurial Growth

    Episode 6: The Uncomfortable Path to Entrepreneurial Growth
    May 7 2025
    In this episode of Prepare to Shift, host Tarik Moody of HYFIN explores the hard truths behind business growth with Terrand Smith, founder and CEO of 37 Oaks. Known as the “queen of commerce,” Terrand brings deep insight from her billion-dollar corporate background and her mission to revitalize local economies through entrepreneurship.

    Together, they unpack why growth and comfort can’t coexist, how fear and failure shape success, and why discomfort is often the catalyst for innovation. Terrand offers practical strategies for embracing the uncomfortable—managing finances, building teams, or facing burnout—and highlights the psychological resilience needed to lead with purpose. This is an honest, grounded conversation for anyone navigating the unpredictable terrain of entrepreneurship.
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    20 mins
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