Price, Pitch, Profit: Making Deliverables-Based Pricing Work
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About this listen
Episode Summary: In this episode, Gwen Griggs and Whitney Harper dive into the concept of deliverables-based pricing and why moving away from the billable hour can transform a law practice. They share their journey of trial and error with flat fees and how they developed a dynamic, client-focused pricing model that prioritizes value over time spent.
What You Will Learn in This Episode:
- The pitfalls of flat fee and hourly billing models.
- How deliverables-based pricing gives clients clarity and control.
- Strategies to break down projects into components and assign value effectively.
- How this pricing model fosters trust, client loyalty, and long-term relationships.
- Practical first steps law firm owners can take to implement deliverables-based pricing.
Key Timestamps:
00:00 – Introduction: The problem with billable hours 02:30 – What deliverables-based pricing is (and isn’t) 05:00 – Challenges with flat fee pricing 08:50 – How clients perceive value vs. hours billed 12:00 – Breaking projects into components and “points” 15:20 – Building trust through client-focused conversations 20:00 – Practical tip: Trying deliverables-based pricing in one project 22:45 – Closing thoughts: Creating a practice that loves you back
About the Show:
Off the Clock is the podcast for lawyers and law firm owners ready to break free from the billable hour and design a profitable, joyful, client-loving practice that loves you back. Hosted by Gwen Griggs and Whitney Harper, co-founders of ADVOS Pro, each episode delivers strategies, stories, and bold steps to help you stop surviving and start thriving—on your own terms.