Join host Alexandra Reeves as she explores how Primavera Sound festival in Barcelona achieved historic 50-50 gender parity in 2019—and reframed it not as activism, but as correct curation. She examines the strategic brilliance behind calling it "The New Normal," the industry excuses it dismantled, and why this tastemaker festival proved representation isn't political compromise—it's better programming.
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This content was created in partnership and with the help of Artificial Intelligence AI
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1 min