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Practice Momentum - Private Practice Business Coaching Podcast

Practice Momentum - Private Practice Business Coaching Podcast

Written by: Dr Brooklyn Storme
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About this listen

Practice Momentum™ - Private Practice Business Coaching Podcast is hosted by Dr Brooklyn Storme, an evidence-based private practice business coach for counsellors, psychologists and social workers in Australia and creator of Practice Momentum™.

She provides identity-first business coaching that integrates practitioner and business-owner identity, embodiment-based action and evidence-guided feedback to support clinicians in building financially secure, professionally grounded private practices.

Dr Storme, PhD holds a PhD in Psychology, a Masters of Psychology (Counselling), Graduate Diploma of Psychology and a Bachelor of Arts (Psychology, Sociology and Statistics). She is qualified in the use of artificial intelligence in coaching, is a Results Coach and Money Coach, a Professional and Clinical Supervisor for Allied Health Professionals, and holds a seat on the Special Advisory of Australia’s largest peak body representing Vocational Mental Health Professionals (VMHPAA).

The information provided in this podcast is for general informational and educational purposes only and reflects the personal views of Dr Storme. It does not constitute medical, legal or financial advice. Always consult a relevant qualified professional before making changes to your health or business.

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Episodes
  • Stop Saying You're Affordable: How This One Word Is Keeping You Broke

    Stop Saying You're Affordable: How This One Word Is Keeping You Broke
    Jan 9 2026

    Show notes on the way!
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    1 hr and 39 mins
  • Private Practice Tech Stack Walkthrough

    Private Practice Tech Stack Walkthrough
    Jan 3 2026

    Quiz: Take the free 10 minute private practice quiz here to receive your personalised growth insights! Tech Stack: Get my tech stack here

    This episode goes with the Tech Stack cheat sheet that you can download from the link above!

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    1 hr and 57 mins
  • You Don’t Need Another Strategy: The Real Reason You’re Not Implementing (Identity-First Private Practice)

    You Don’t Need Another Strategy: The Real Reason You’re Not Implementing (Identity-First Private Practice)
    Dec 28 2025
    You’ve probably already collected enough strategies to get more clients, raise your fees, and run your practice like a business… so why does it still feel hard to execute? In this episode, I unpack the pattern I’ve observed over years of coaching counsellors, psychologists, and social workers: it’s rarely the strategy that’s “not working” it’s usually the identity you’re operating from. If you’re stuck in helper mode (client-aligned) and you haven’t integrated the business-owner version of you, even the best plan can end up abandoned, half-implemented, or constantly replaced with the next shiny “fix”. You’ll hear what changed for me after building an AI-supported self-coaching process designed to surface subconscious drivers (the iceberg beneath the surface) and why it created a noticeable absence of anxiety, stress, and emotional spirals when doing hard business things. I also explain the identity-first framework I’ve built to help private practice owners stop cycling through “what’s the next strategy?” and instead create an upward/outward spiral of progress with an evidence bank of results that builds confidence, consistency, and income. If you’re in Australia and you’re starting a private practice or you’re already in practice but not consistently booked (or you’re booked but not profitable), this is for you. Quick win action step: pick ONE strategy you already “know” you should do (fee increase, cancellation policy, Google Business Profile, GP meet-and-greet) and ask: “What would the business-owner version of me decide here?” Write the answer down, then implement one small, specific step within 24 hours. Timestamps: 00:02 Why you don’t need another strategy (you need implementation insight) 00:44 New podcast intro + what’s changing behind the scenes 01:58 “New level, new devil” and why growth brings old stories up 05:49 Why I built an appointment-free coaching model (and why “1 hour sessions” are bologoney) 07:06 The iceberg problem: conscious awareness vs subconscious drivers 08:41 The Dunning-Kruger moment with AI (and what actually changed) 14:37 How the AI-supported process surfaced hidden beliefs and reduced anxiety fast 19:14 Releasing offers (DCS, supervision) and the “pay it forward” transition 24:11 The pattern: strategies work… so why do some people still not get results? 29:37 The core issue: mindset vs identity (and “helper mode” vs business-owner integration) 32:07 The framework: identity → strategy → implementation → evidence bank → upward/outward spiral 37:46 Real-world changes: website, social presence, offers, and showing up differently 41:10 Manifesting the move + taking real-world money action 54:22 Practice Momentum applications close December 31, 2025 (last intake at current fee) Call to action and resources (clickable links): Take the Practice Momentum™ Quiz: https://brooklyn.myflodesk.com/pmquiz Apply / learn about Practice Momentum: https://brooklynstorme.com/practice-momentumWebsite Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ The Ultimate Private Practice | Free Community: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ My YouTube channel: https://www.youtube.com/@theprivatepracticecoach The Happy Practice Etsy Store: https://thehappypractice.etsy.com Mini FAQ: How do I know if this is my issue (identity) and not the strategy? If you’re repeatedly asking “what else should I do?” while skipping, delaying, or half-implementing proven steps, it’s likely identity friction (how you see yourself, your client, and money). Isn’t this just money mindset? It can include mindset, but this goes deeper: identity is the role you default to under pressure (helper mode vs business-owner mode) and it drives behaviour. Will AI replace a supervisor or coach? No. Used well, it can reduce cognitive load and help you see patterns faster but it should be used ethically and with clear boundaries (especially not directly with clients). What if I’m already booked but not profitable? The identity work applies just as much it often shows up as undercharging, weak boundaries, inconsistent policies, or over-delivering. private practice coach Australia, counsellor private practice Australia, psychologist private practice Australia, social worker private practice Australia, how to get clients private practice, private practice marketing for therapists, therapist business coaching, identity based business coaching, money mindset for therapists, therapist fees Australia, raise your fees counselling, cancellation policy therapist, fully booked private practice, booked but not profitable, private practice systems and processes, Google Business Profile therapist, private practice confidence, neurodivergent business owner, ADHD therapist business, Practice Momentum podcast Dr Brooklyn Storme PhD is a business coach for women counsellors, ...
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    58 mins
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