Why do incredibly talented commercial filmmakers still lose jobs, clients, and momentum? In this episode, Lisamarie Shires, a commercial Executive Producer who’s worked on both sides of the table breaks down what actually determines who clients trust, hire, and stick with.

We talk about:

• Why great work isn’t enough to win commercial jobs
• The business signals clients look for (and filmmakers miss)
• How confidence, leadership, and communication affect budgets
• What experienced creatives misunderstand about “positioning”
• The unspoken rules no one teaches in film school

Lisamarie Shires is a commercial executive producer, business coach, and consultant with over 17 years of experience across every facet of the commercial production industry. Having worked on both sides of the table as a production company owner, freelance EP, agency producer, and brand-side executive, Lisamarie has produced campaigns across 6 continents for global agencies and brands with budgets reaching 7 figures. Her unique career trajectory began unconventionally - starting with an economics degree and MBA before transitioning into photography, then producing, and eventually executive producing. She has worked with major brands including Nike, Under Armour, Toyota, Chase, Microsoft, and many others, developing expertise in managing complex multi-million dollar productions and navigating the intricate client relationships that define commercial success. In 2020, she pivoted to combine her production expertise with formal coaching certification, now serving as a "fractional EP" and business mentor for established commercial filmmakers and photographers with 7-15 years of experience. Her coaching practice focuses on helping creatives develop the business acumen, positioning strategies, and client management skills typically not taught in film school, emphasizing the importance of confidence, leadership, and authentic relationship-building in an increasingly competitive market.

Connect with Lisamarie

• Website https://lisamarieshires.com/
• Instagram https://www.instagram.com/lisamarieshires
• LinkedIn https://www.linkedin.com/in/lisashires/

Produced With Podcast

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This Podcast is brought to you by Saturation.io - streamlining production budgeting, payments, and actualization.

Connect with Saturation

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Produced by Eugene Wade and Stephen Gray

Edited by Stephen Gray

Hosted by Jens Jacob

Hollywood technology strategist Leon Silverman (Chair of the MovieLabs Industry Forum) breaks down the MovieLabs 2030 Vision that’s quietly reshaping how films and shows get made, and what it means for the future of production. Leon Silverman is a Hollywood technology strategist and venture partner who has spent his career at the intersection of creativity and technology, shaping how emerging tech transforms content creation workflows. As Principal of Strategic Perspective Consulting and Chair of the MovieLabs Industry Forum, he leads cross-industry alignment on the MovieLabs 2030 Vision driving collaboration between major studios including Disney, Sony, Warner Bros., and Paramount alongside tech giants like Amazon Web Services, Adobe, and Dolby. A founder of the Hollywood Professional Association with senior roles at Disney Studios, Netflix, and LaserPacific, Silverman now serves as Venture Partner at Hallstone Ventures while advising the joint venture technology laboratory of Hollywood's major studios, helping the industry embrace emerging technologies that empower storytellers and the creative community.

Connect with Leon

• LinkedIn https://www.linkedin.com/in/leonsilverman/
• MovieLabs https://movielabs.com/
• IMDB https://www.imdb.com/name/nm2237344/

Produced With Podcast

• Watch Episodes & Connect ⁠⁠https://linktr.ee/producedwith⁠⁠
• Try Saturation 14-Days Free: ⁠⁠https://saturation.io/join?ref=producedwith&utm_source=podcast&utm_medium=social⁠⁠

This Podcast is brought to you by Saturation.io - streamlining production budgeting, payments, and actualization.

Connect with Saturation

• Website: https://saturation.io/
• Instagram: ⁠https://www.instagram.com/saturation.io/ ⁠
• YouTube: ⁠https://www.youtube.com/@saturation_io⁠
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• Facebook: ⁠https://www.facebook.com/saturation.io⁠
• TikTok: ⁠https://www.tiktok.com/@saturation.io⁠

Produced by Eugene Wade

Edited by Stephen Gray

Hosted by Jens Jacob

Reese Hopper is a freelance producer, author, and business educator who helps creative professionals build sustainable freelance careers through transparent content creation and practical business guidance. Try Saturation free: https://saturation.io/?ref=RXS

Starting his content journey in 2018, he developed his content creator voice through five years of consistent blogging (including an ambitious 465 blogs in 465 days from late 2020) before achieving viral success with his "Run the Numbers" budget breakdown videos in 2023. These transparent looks at production costs have helped democratize industry knowledge, shattering limiting beliefs about freelance pricing and project budgets. His book "What Gives You the Right to Freelance?" emerged from years of daily writing, advocating his philosophy that "everyone should freelance in some capacity" to develop entrepreneurial skills and financial independence. As a producer, Reese has worked on a diverse range of commercial projects, social media campaigns, and lifestyle shoots, collaborating on high-profile music videos including for The Chainsmokers. His production experience spans budgets from $10K social campaigns to $150K+ commercial productions, working directly with brands doing $1-10M in annual revenue through his systematic approach to client relationships and creative development.

Connect with Reese

• Website https://www.reesehopper.com/
• ‘What Gives You the Right to Freelance’ Book https://www.amazon.com/dp/B0D726BD5M
• Instagram https://www.instagram.com/reesehopper.co/
• LinkedIn https://www.linkedin.com/in/jreesehopper/
• Reese’s Links https://www.reesehopper.com/links

Produced With Podcast

• Watch Episodes & Connect ⁠⁠https://linktr.ee/producedwith⁠⁠
• Try Saturation 14-Days Free: ⁠⁠https://saturation.io/join?ref=producedwith&utm_source=podcast&utm_medium=social⁠⁠

This Podcast is brought to you by Saturation.io - streamlining production budgeting, payments, and actualization.

Connect with Saturation

• Website: https://saturation.io/
• Instagram: ⁠https://www.instagram.com/saturation.io/ ⁠
• YouTube: ⁠https://www.youtube.com/@saturation_io⁠
• LinkedIn: ⁠⁠https://www.linkedin.com/company/saturation ⁠
• X: ⁠https://twitter.com/saturation_io⁠
• Facebook: ⁠https://www.facebook.com/saturation.io⁠
• TikTok: ⁠https://www.tiktok.com/@saturation.io⁠

Produced by Eugene Wade

Edited by Stephen Gray

Hosted by Jens Jacob