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Product for Product Management

Product for Product Management

Written by: Matt Green & Moshe Mikanovsky
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About this listen

 Product for Product is a show hosted by Matt Green and Moshe Mikanovsky aimed at helping listeners navigate the growing depth of product management tools while also providing our insights into the categories that make up the PM role. We will take listeners with us on a journey of discovery through areas of product analytics, road mapping, productivity and many others. If you want to keep up with the latest in product management come along for the ride!

Connect with us on LinkedIn:
https://linkedin.com/in/mattgreenproduct
https://linkedin.com/in/mikanovsky

Connect with us on Youtube:
https://www.youtube.com/@productforproductCopyright Matt Green & Moshe Mikanovsky Economics
Episodes
  • EP 154 - Product Ashtangi with Bhavesh Ratanpal

    EP 154 - Product Ashtangi with Bhavesh Ratanpal
    May 13 2026
    We’re joined by Bhavesh Ratanpal. product leader, author, and long‑time practitioner of yoga philosophy, for a unique conversation about his book Product Ashtangi and how ancient Vedic wisdom can change the way we build products and lead teams.Bhavesh shares his journey from growing up in a family of priests in India, to a career in software development and product management at places like TD Bank, Citibank, and TELUS, and now to founding human‑centric AI startups in Canada. Along the way, he kept returning to one insight: a calm, clear mind makes better product decisions. Product Ashtangi is his attempt to codify that, combining the eight limbs of Ashtanga yoga with modern product practice.

    Join Matt and Moshe as they explore with Bhavesh:
    • What “Product Ashtangi” means and why the first product you work on is yourself
    • How the eight limbs of yoga (starting with Yama - truthfulness, ethics, ego‑awareness) translate into everyday product decisions
    • The difference between building from ego and cosmetics vs. focusing on real user pain and social welfare
    • How to shift between observer and experiencer modes so you can see problems clearly instead of reacting emotionally
    • Stories of applying these principles in practice, from enterprise migrations and platform decisions to Bhavesh’s current AI products (pet adoption and strata governance)
    • Treating your life like a product: personal sprints, self‑retros every two weeks, and continuously “shipping” a better version of yourself
    • How karma yoga and product management align when you see products as vehicles for societal good, not just business metrics
    • The structure of the book:
      • Part 1 – theory connecting yoga sutras, Bhagavad Gita, and product thinking
      • Part 2 – practical ways to adopt the eight limbs in your product work
    • Where to start if you’re curious: books, practices, and small mindset shifts you can apply this week
    • And much more!
    Want to learn more or get the book?
    • Website: http://bhaveshratanpal.ca
    • LinkedIn: https://www.linkedin.com/in/bhaveshratanpal
    You can also connect with us and find more episodes:
    • Product for Product Podcast: http://linkedin.com/company/product-for-product-podcast
    • Matt Green: https://www.linkedin.com/in/mattgreenproduct/
    • Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky
    Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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    48 mins
  • EP 153 - Competitive Research Tools with Ran Erez

    EP 153 - Competitive Research Tools with Ran Erez
    Apr 29 2026
    On this episode of the Product for Product Podcast, we’re joined by Ran Erez, product leader, podcaster, and founder of Re.focus, for a highly practical episode on competitive intelligence tools and tactics for product managers.With over a decade in B2B, B2C, and cyber (including three years on the mobile pod at monday.com), Ran has seen the same pattern repeat: teams either copy competitors blindly or ignore them entirely. He argues there’s a better way, treating competitors as a massive time‑saver for validation and strategy, without letting them drive your roadmap.

    Join Matt and Moshe as they explore with Ran:
    • How Ran went from QA manager in cyber to owning product and driving millions in sales
    • The biggest mistakes PMs make with competition: copying feature lists, believing marketing at face value, and doing “one‑and‑done” competitive intelligence
    • Why focusing only on direct “budget competitors” misses the real job‑to‑be‑done
    • The Competitive Intelligence Pyramid:
      • Feature level – how others solve the same problem
      • Product capabilities – pros/cons at whole‑product level
      • Messaging – how value is communicated and evolves
      • Product strategy – what bets they’re making
      • Company strategy – where the business is actually heading
    • Concrete methods and tools at each level, including:
      • Finding real users of competitors through screeners, communities, and support/KB pages
      • Running “SUSHI” competitive user research: side‑by‑side tests of your product vs. theirs over time
      • Talking to integration partners and freelancers who implement multiple competing tools
      • Using Wayback Machine, screenshots + Gemini, and Perplexity to track how sites, pricing, and positioning change
      • Mining public earnings calls for strategic signals in the language leaders use
    • How to systematically identify your true competitors (and what it means if you can’t find any)
    • Treating CI as a muscle: what “small start” looks like and how to keep learning over time
    • Using competitors to validate your ideas by putting their products in front of your users
    • And much more!
    Want to connect with Ran or learn more?
    • LinkedIn: https://www.linkedin.com/in/ran-erez
    You can also connect with us and find more episodes:
    • Product for Product Podcast: http://linkedin.com/company/product-for-product-podcast
    • Matt Green: https://www.linkedin.com/in/mattgreenproduct
    • Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky
    Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
    Show More Show Less
    50 mins
  • EP 152 - From Project to Product Mode with Thomas Hartmann

    EP 152 - From Project to Product Mode with Thomas Hartmann
    Apr 15 2026
    We’re joined by Thomas Hartmann, co‑founder of Product Masterclass and co-author of From Project to Product Mode: A Game Plan to Unlock Scalability for B2B Software Products, for a candid look at why so many B2B software companies get stuck in “project mode” and what it really takes to become product‑led.Thomas shares his journey from entrepreneurship and lean startup experiments in San Francisco and Munich and to working with large organizations trying (and often failing) to scale.

    Over years of coaching and transformation work, he and his co‑founder and co-author, Sebastian Borggrewe, saw the same pattern: teams with a strong product mindset trapped inside companies that still behave like project shops, where sales and single big clients dictate the roadmap and success is measured by project delivery, not product outcomes.

    Join Matt and Moshe as they explore with Thomas:
    - How to recognize whether your company is truly in project mode or product mode


    - Why B2B software behaves very differently from B2C when making this shift


    - The “egg” analogy: product teams as the yolk, surrounded by an environment (the egg white) that often doesn’t care how things get built, only that they ship


    - The seven areas that fundamentally differ between project and product companies: segmentation, pricing, discovery, prioritization, engineering, configuration, and product management structures


    - Concrete signs of project mode: sales defining what to build, time‑and‑materials pricing, no real discovery, prioritization driven by the loudest customer, and PMs blocked from end users


    - Why not every company needs to become a product company, and why it’s a strategic choice, not dogma


    - A step‑by‑step path to move from project to product mode:


    - Step 1: Align leadership and name the current state (you are a project org)


    - Step 2: Find alignment among all product leaders on what to change


    - Step 3: Prioritize which of the seven areas to tackle first (you can’t fix everything at once)


    - Step 4: Enable the workforce and shift the surrounding “egg white,” not just product team skills


    - How AI fits differently in project vs. product organizations: as a delivery accelerator in one, and as a strategic validation and discovery tool in the other


    - Why tools like Claude Code can help PMs brainstorm, validate, and visualize, but won’t fix a broken mindset or culture


    - And much more!


    Want to learn more or work with Thomas?
    - Product Masterclass: https://www.product-masterclas...
    - From Project to Product Mode book: https://www.product-masterclass.com/book-project-to-product
    - LinkedIn: https://www.linkedin.com/in/th...


    You can also connect with us and find more episodes:
    - Product for Product Podcast:

    http://linkedin.com/company/pr...
    - Matt Green:

    https://www.linkedin.com/in/ma...
    - Moshe Mikanovsky:

    http://www.linkedin.com/in/mik...
    Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
    Show More Show Less
    59 mins
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