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Production Value Matters: The Business Event Podcast

Production Value Matters: The Business Event Podcast

Written by: Byrne Production Services
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Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered.


Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we’re here to answer your biggest questions and help you take your events to the next level.


Tune in for actionable advice, fresh perspectives, and a little inspiration to make your events unforgettable!


Audience Question and Answer form: https://forms.gle/rVmNEPvtB8A3kort9

Hosted on Acast. See acast.com/privacy for more information.

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Episodes
  • The Truth About AV Monopolies: Do Event Planners Really Have a Choice? with Tim Lang, President of Proshow AV

    The Truth About AV Monopolies: Do Event Planners Really Have a Choice? with Tim Lang, President of Proshow AV
    Sep 9 2025

    Is your AV partner really your choice or your venue’s?


    Event technology is no longer just background. It's the very fabric of how audiences experience events. In this episode of Production Value Matters, host Matthew Byrne speaks with Tim Lang, President of Proshow Audiovisual and President of the Canadian Audio Visual Providers Association (CAVPA), about the transformation of AV, industry advocacy, and the critical issues shaping Canada’s event landscape.

    Tim brings over 30 years of experience in Canada’s AV and live events industry, with a career that spans technician work, operations, executive leadership, and now advocacy for Canadian-owned AV providers nationwide. Together, Matthew and Tim dig into everything from client expectations to venue monopolies, sustainability, and what keeps AV pros inspired.


    What You’ll Learn:
    • How AV has evolved from overhead projectors to LED walls and immersive video
    • Why today’s AV technicians must also be network engineers
    • The challenges and consequences of near-monopoly in-house AV contracts at venues
    • How CAVPA is giving Canada’s AV industry a long-overdue voice with government
    • The importance of transparency in venue contracts and RFPs
    • Lessons from pandemic-era advocacy and the risks of future policy blind spots
    • Strategies for Canadian AV companies to stay competitive in a global market
    • Advice for young professionals entering the AV and live events industry
    • The biggest wastes (poor pre-event planning) and greatest values (video technology and sustainability) in event production

    About the Guest:

    Tim Lang is President of Proshow Audiovisual, leading a team that produces over 1,500 events annually, and President of the Canadian Audio Visual Providers Association (CAVPA). With more than three decades of experience, Tim has led thousands of high-profile productions for corporate, government, and non-profit clients. At CAVPA, he champions fair competition, workforce growth, and collaboration among Canadian-owned AV providers to ensure the industry continues to thrive.


    Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep

    Follow Tim on LinkedIn: https://www.linkedin.com/in/timlang-bc/

    For additional resources for #eventprofs visit www.productionvaluematters.com


    If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.



    For additional resources for #eventprofs visit www.productionvaluematters.com


    Check out our 3 most downloaded episodes:

    • Measuring Value in Your Events: Insights from Jodi Collen
    • Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
    • The Intersection of Event Planning and Psychology with Victoria Matey

    Hosted on Acast. See acast.com/privacy for more information.
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    50 mins
  • The Evolution Of The Event Team: How To Thrive On Tighter Budgets in 2025 with Dr. David Burkus

    The Evolution Of The Event Team: How To Thrive On Tighter Budgets in 2025 with Dr. David Burkus
    Sep 2 2025

    How can event teams keep pace with AI, without losing the human connection audiences crave?


    In this episode of Production Value Matters, host Matthew Byrne is joined by world-renowned leadership and teamwork expert Dr. David Burkus to unpack the real drivers of event transformation in 2025. Together they dive into why in-person events will matter more than ever in an AI-saturated world, how to treat every event as a new team, and why constraints can actually unlock creativity. Burkus shares bold takes on surprise-and-delight moments, smarter ROI measurement, and how event pros can build meaningful connection without massive budgets, gimmicks..or celebrity speakers.


    What You’ll Learn in This Episode:

    • How to use AI as “the world’s smartest intern” to bridge collaboration between event stakeholders
    • Why surprise and delight must go beyond gimmicks like photo booths
    • How in-person connection is more valuable than ever in an AI-driven era
    • Why every event is a new team (and how that mindset transforms collaboration)
    • Why constraints spark creativity and lead to more innovative event design
    • Why celebrity speakers don’t deliver ROI—and what audiences really want instead
    • How to measure event impact beyond surveys by capturing long-term outcomes and stories


    About the Guest: Dr. David Burkus is one of the world’s leading business thinkers, a 5X bestselling author, and an internationally renowned keynote speaker on leadership and teamwork. His ideas have been featured in The Wall Street Journal, Harvard Business Review, CNN, BBC, and NPR. A former business school professor, he now works with organizations like Adobe, PepsiCo, Fidelity, and NASA to help leaders and teams unlock their full potential.


    Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep

    Follow David on LinkedIn: https://www.linkedin.com/in/davidburkus/

    For additional resources for #eventprofs, or to submit your event production question visit www.productionvaluematters.com


    If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

    For additional resources for #eventprofs visit www.productionvaluematters.com


    Check out our 3 most downloaded episodes:

    • Measuring Value in Your Events: Insights from Jodi Collen
    • Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
    • The Intersection of Event Planning and Psychology with Victoria Matey

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    41 mins
  • Fixing a $3.6 Trillion Industry: Why Event Pros Must Unite with Stacy Wyatt

    Fixing a $3.6 Trillion Industry: Why Event Pros Must Unite with Stacy Wyatt
    Aug 26 2025
    Why does one of the world’s most powerful industries still struggle with fragmentation, burnout, and undervaluation? In this powerful episode of Production Value Matters, host Matthew Byrne sits down with Stacy Wyatt—publisher, producer, and founder of Canadian Special Events (CSE). Together, they unpack the urgent challenges facing the events industry and why now is the time to act. From unpaid overtime to the broken RFP process, Stacy explains why the Business of Events initiative is mobilizing professionals across Canada to finally push for unified standards and real accountability. Listeners will hear why she believes peer pressure and FOMO may be the key drivers of reform, how Canadian collaboration stands out on the global stage, and what event professionals can do right now to push for authenticity and purpose in their work. Stacy also reflects on her passion for events, the unique power of live connection, and the lessons learned from building Canada’s largest event professional community. What You’ll Learn: Why the industry must unify around standards to move forward The hidden costs of burnout and overtime in corporate events How RFP reform could transform fairness and transparency Why collective adoption, not associations alone, will create change The role of authenticity, purpose, and connection in event design How Canadian event practices compare to global markets The dangers of tokenism in cultural representation Why “festivalization” and AI are shaping the future of events About the Guest: Stacy Wyatt is a Canadian event professional, marketing strategist, publisher, and producer known for designing innovative conferences, trade shows, and brand experiences. As the force behind Canadian Special Events, she has built Canada’s largest community of event professionals and founded hallmark events like CSE Live and the Canadian Event Awards. Her career includes over a decade at the University of Manitoba leading 900+ events, including the opening of the National Centre for Truth and Reconciliation. Stacy is a passionate advocate for elevating the industry through innovation, education, and equity. Add your voice to the conversation about the future of events and take the Business of Events Survery HERE.You can also join The LinkedIn Group Here. Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep Follow Stacy on LinkedIn: https://www.linkedin.com/in/stacy-wyatt-canada/ For additional resources for #eventprofs visit www.productionvaluematters.com If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. For additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    46 mins
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