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Profit by Design

Profit by Design

Written by: Dr. Sabrina Starling
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About this listen

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.2023 Economics Leadership Management Management & Leadership
Episodes
  • 398: Why Your Culture Isn’t Producing A-Players — and How to Build One That Does
    Apr 23 2026

    You’ve hired talented people, so why aren’t they performing like A-Players? Why does it still feel like you have to double-check everything—like your team waits instead of leads, accountability is inconsistent, and you’re still the one carrying the standard? The real issue isn’t your people—it’s the culture they’re operating in. A-players don’t just show up; they respond to the environment you create. Even highly capable individuals can hold back, wait for direction, and avoid ownership when the culture lacks clarity, leadership, and trust. That’s why so many business owners feel frustrated, even after hiring “good people.” If you’re ready to build a team that truly takes ownership, this is where we start. Join Kaitlyn Beaver and Dr. Sabrina Starling as they unpack what’s happening in your culture, leadership, and structure—and map out the shifts you need to make right now.

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    • Understanding the characteristics of A-players and what they really need
    • Culture isn’t what you say—it’s what you tolerate. Are you supporting leadership, clarity, and trust?
    • The startling statistic: Most businesses mishire at a rate of 75%.
    • Enhanced communication creates a successful onboarding process.
    • Steps to become an employer of choice
    • Your internal state shapes your external leadership.
    • A-players don’t want to be managed; they want to be trusted.
    • The best retention tool is to promote from within AND attract future A-players.
    • Ask yourself, “What do I need to elevate my business culture?”
    • Your lean and mighty team is a vital part of your profitable business!
    • If you want A-players, you have to become the leader they follow.
    • Ready to lead differently and talk with someone who understands the challenges of building your business culture? Book a call with Kaitlyn today!

    Resources:

    When you reach out to our strategist team, we will map out what needs to shift for you in a clear, step-by-step process. Book a call with Kaitlyn today!

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    23 mins
  • 397: Why High Performers Burn Out First — and How to Build Sustainable Leadership in Your Small Business
    Apr 16 2026

    Why is it that the most driven, capable, high-performing business owners are often the first to burn out? You are the one everyone relies on because you care deeply and push harder than anyone else, but you’re exhausted, and the business still depends on you for everything. No matter how much you achieve, it never feels like enough. If you feel this way, it’s not because you’re doing something wrong; it’s because you’ve been rewarded for over-functioning. Your business has grown because you’ve stepped up, taken responsibility, and carried more than anyone else. The problem is that what got you here won’t get you to a sustainably profitable business that supports your life. The solution is not to do less, but to lead differently by building a self-managing, entrepreneurial team and creating systems in which decisions don’t rely on you. In this episode, Kaitlyn Beaver and Dr. Sabrina Starling discuss how you can stop being the bottleneck, create time and mental space, and build a business that runs without your constant input. The key to solving burnout isn’t rest alone—it’s structure.

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    • The problem for entrepreneurs is that burnout exists in the background of our lives. We don’t even notice it anymore!
    • Losing faith in our team members is a sign of burnout.
    • The real problem for business owners
    • Decision fatigue: one of the single biggest contributors to burnout
    • Building competence and confidence within our leadership affects our team’s ability to move forward.
    • Take a close look at the ways you are over-functioning.
    • Begin by asking, “What do I need?”
    • Putting limits and boundaries in place teaches us (and everyone else) that the business can continue, even when I’m not there.
    • Is your business being led by your nervous system and how reactive you are to every little thing?
    • The cumulative effect that brings positive change
    • Kaitlyn’s perspective on the intersection of yoga and an entrepreneurial mindset
    • Learning to respect the pause, the unplug, and your breath to reconnect with your body
    • What you learn about managing burnout can benefit your team members.
    • Structures are vital! An example is time strategy over time management.
    • Ready to lead differently and talk with someone who understands? Book a call with Kaitlyn today!

    Resources:

    Are you ready to defeat burnout and lead differently? We can help! Book a call with Kaitlyn today!

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    24 mins
  • 396: You’re Solving the Wrong Problem in Your Business — Here’s How to Fix It
    Apr 9 2026

    What if the biggest problem in your business isn’t actually THE problem? If you’re working harder than ever to fix things: hiring, pushing sales, trying to get organized—but nothing is changing, you’re still the bottleneck. You’re doing what most smart, capable business owners do, but you aren’t getting ahead. Instead of reacting to surface-level problems, you need to address the root cause, and this clarity about the real issue is what changes everything. In this episode, Melissa Kay and Kaitlyn Beaver break down the following: why smart, capable business owners misdiagnose their biggest challenges; the difference between surface problems and root issues; why more effort isn’t creating better results; how to identify what will actually move the needle in your business; and the first step to getting out of the survival trap. Join us!

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    • Want to change everything, starting today? Take the Better Business, Better Life Assessment to get clarity on exactly what your business needs next!
    • What is your business really costing you?
    • Our holistic approach makes us different.
    • The biggest Aha moments from our calls with business owners
    • We help you reconnect to your dream and fall in love with your business again!
    • How to know you have a sustainable business (Is it a business or a job?)
    • Your next steps: Take the Better Business, Better Life Assessment and book a call with Kaitlyn.

    Resources:

    Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here!

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    23 mins
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