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Profit by Design

Profit by Design

Written by: Dr. Sabrina Starling
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About this listen

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.2023 Economics Leadership Management Management & Leadership
Episodes
  • 389: How to Stay Grounded as a Business Owner (No Matter What’s Going On)
    Feb 19 2026

    Do you ever feel like your mind is running faster than your business can keep up? When everything feels urgent, noisy, and heavy, staying grounded can feel impossible. In this episode, Dr. Sabrina Starling and Melissa Kay share their #1 grounding ritual: the simple, repeatable practice they return to–no matter what’s going on in business or life. This kind of grounding is all about creating a moment of steadiness that helps you lead with clarity rather than reacting from stress. You’ll learn why grounded leaders make better decisions under pressure, how one small daily ritual can calm your nervous system and sharpen your focus, how to stay centered when your business feels chaotic, and why consistency matters more than complexity when it comes to mindset. If you’re tired of being pulled in a hundred directions and want a leadership rhythm that actually supports you, this episode is for you!

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    1. Unique challenges for business owners that bring pressure
    2. The #1 muscle entrepreneurs need to build is the ability to ground ourselves.
    3. Melissa’s #1 tip for time management: Create a time block every day in your schedule to connect with yourself.
    4. We aren’t good at slowing down and allowing space for nothing-ness.
    5. The benefits of journaling to make time for yourself
    6. Breathwork is valuable in grounding and calming yourself. (Use cues and smells to train your body to do deep breathing and slow down.)
    7. Self-talk is critical! We need to celebrate our wins!
    8. Ground yourself with essential oils, powerful affirmations, artwork, plants, low light in the evening, intentionally planned healthy dinners, and focused efforts to promote good sleep.
    9. Give yourself permission to put your phone down.
    10. A good night’s sleep is the doorway to much calmer, grounded, fully present mornings.
    11. Taking care of yourself models to your team members that it’s okay for them to take care of themselves.
    12. Your clear, compelling vision for your business should help keep you grounded as you make all the decisions that follow. (“Does this decision take me toward or away from my vision?”)
    13. Take ONE of our tips and implement it today to better ground yourself and experience more calm.

    Resources:

    Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business so that it supports your life. Click here!

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever?

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    30 mins
  • 388: The Hardest Boundary I Ever Set in My Business
    Feb 12 2026

    Do you ever say yes in your business when every part of you wants to say no? Boundaries are easy to discuss, but incredibly difficult to live out, especially when payroll, clients, and team expectations are on the line. In this episode, we get real about the hardest boundaries we’ve ever set in our businesses and why setting them changed everything. Dr. Sabrina Starling and Melissa Kay share personal stories of boundaries they resisted, feared, and finally enforced, ranging from client expectations to time, availability, and scope of work. You’ll learn why business owners struggle so much with boundaries; the hidden cost of not setting them; the ripple effect boundaries create for your team, clients, and leadership; and the surprising benefits that come after you hold the line. If you’re feeling stretched thin, resentful, or as if your business is running your life, this episode will give you permission and practical insights to reclaim your time and energy.

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    1. The hardest thing about setting boundaries
    2. Highlights of Dr. Sabrina’s most effective boundaries over the years
    3. Melissa’s perspective on setting boundaries
    4. Boundaries increase clarity, focus, and production for you AND your team.
    5. The difficulties that come with setting boundaries at home and with family members
    6. The challenges with setting hard boundaries with clients around payment plans
    7. Understanding the far-reaching ramifications of today’s decisions
    8. Setting boundaries (and giving grace) around accomplishing your lofty goals
    9. Immutable laws are key in establishing boundaries in your business.
    10. Need help establishing your immutable laws? We can help! Take the Better Business Better Life Assessment today! (It only takes a few minutes.)

    Resources:

    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!

    Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

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    21 mins
  • 387: Loneliness, Leadership, and Retaining Your Best People for Small Business Owners with Dov Baron
    Feb 5 2026

    Loneliness isn’t just a personal issue—it’s a leadership and culture issue. In this episode, Dr. Sabrina Starling sits down with repeat guest and leadership expert Dov Baron to explore the growing epidemic of loneliness within organizations, and why it’s quietly eroding trust, engagement, and A-player retention. You’ll learn why high performers often feel the most disconnected, how loneliness shows up at work, leadership behaviors that create real belonging, and what business owners must do now to protect culture and retain their best people. If you’re leading a team and wondering why motivation, loyalty, or connection feels harder than it should, this conversation is a must-listen for you!

    Dov Baron has been twice named as one of the world’s Top 30 Global Leadership Gurus in Inc. Magazine’s Top 100 Leadership Speakers. He has presented to companies and organizations worldwide, including the United Nations, the Department of State, the World Management Forum in Iran, the US Air Force, and the Famed Servant Leadership Institute. His focus on human behavior and neuroscience has made him the world’s leading authority on Emotional Source Code and the Anatomy of Meaning. Dov is the bestselling author of One Red Thread: How to Find the Purpose Already Woven Into Your Life and Fiercely Loyal: How High-Performing Companies Develop and Retain Top Talent. He is the creator and host of The Dov Baron Show Podcast, previously known as Leadership and Loyalty. It was named the #1 podcast for Fortune 500 executives by Apple Podcasts. The Dov Baron Show has featured hundreds of hours of interviews with top leaders, scientists, theologians, military intelligence officers, and artists.

    Profit by Design is a Tap the Potential production.

    Show Highlights:

    1. The loneliness epidemic, “The Great Pause” of 2020, our unhealthy “normal,” and the $7 trillion impact on the global GDP
    2. Being isolated vs. being lonely
    3. The hidden costs of the loneliness epidemic to businesses and organizations in innovation, creativity, and community
    4. In 2015, Dov said, “Starting a business requires building a community.” Now, he says, “Start by building a community, and then put a business in it.”
    5. A culture of belonging is different from feeling like you “fit in.”
    6. Protecting your business from an AI takeover happens with relationships and emotional connections.
    7. Your humanity is your best tool.
    8. Understanding the Emotional Source Code (what drives an individual or organization) and how it relates to immutable laws, core...
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    44 mins
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