Jack Gray, President of Parks Project, shares his journey in merging business growth with environmental impact through the celebration of national parks. He explains how the brand connects product design with purpose, funding conservation projects with every sale.

Learn from:
• The Roots of Parks Project (3:38) – How a simple hike sparked the creation of a brand focused on trail restoration and sustainability.
• Creative Beginnings (6:59) – From grassroots T-shirt designs to securing major retail partnerships with Urban Outfitters and REI.
• Collaborations with Impact (10:45) – How strategic partnerships with brands like Vans and New Balance amplify the brand's purpose.
• Evolving Purpose-Driven Strategies (14:02) – Shifting focus to empower individuals and expand the brand's impact on local parks.
• Leadership and Company Culture (17:23) – Jack’s take on building a creative, team-oriented culture in a values-driven organization.

Follow Parks Project on LinkedIn and find them at www.parksproject.us for updates and collaborations.

Breanna Greenberg is a seasoned marketing leader passionate about helping brands foster deeper connections with their customers. With extensive experience supporting purpose-driven businesses, Breanna shares how brands can build community, align with their values, and drive measurable impact.

Learn about:

• Redefining Relationships (1:55) – Moving beyond transactions to build lasting connections with customers
• Purpose Meets Action (6:34) – Balancing mission with business realities to create authentic impact
• Crafting Brand Moments (11:12) – The art of creating experiences that resonate with values-driven consumers
• Metrics that Matter (18:27) – Key indicators of brand success, including branded search volume and purchase share
• Sustaining Loyalty (22:45) – Strategies for keeping customers engaged and committed to your mission

This episode dives into actionable strategies for brands aiming to make a meaningful difference while achieving sustainable growth.

Breanna Greenberg on LinkedIn: https://www.linkedin.com/in/breannagreenberg/

Stratia Skincare: https://www.stratiaskin.com/

Avril Tomlin-Hood is the founder and CEO of BOA, a digital marketing agency dedicated to sustainable, high-performance advertising campaigns for better-for-you CPG brands. With over 15 years of media buying experience, Avril has become a trailblazer in decarbonizing the digital advertising ecosystem by aligning strategy with sustainability.

In this episode, Avril shares her unique journey and the cutting-edge practices her agency employs to reduce environmental impact while delivering results. Learn from:

• Avril’s Career Evolution (1:00) – From PR to leading sustainable digital media strategies
• Decarbonizing Digital Advertising (5:20) – Understanding the energy impact of the digital ad supply chain and actionable solutions
• Metrics That Matter (7:00) – Using Scope 3 and other tools to measure and reduce carbon intensity in campaigns
• Authenticity in Green Marketing (9:40) – Helping brands cut through greenwashing with genuine sustainability efforts
• Partnering with Like-Minded Agencies (12:50) – Why values alignment matters in agency-client relationships

Tune in for actionable insights on how brands and agencies can embrace sustainable practices to drive profitability and purpose.

Check out Boa at https://weareboa.com/

Find Avril at https://www.linkedin.com/in/avril-tomlin-hood-28a32267/