I didn't quit my high-paying software engineering job at Apple to make LESS money in my photography business. I quit because I saw that building my own creative business meant there would be no salary ceiling. I'd be in control of how much I make—not some VP deciding my worth based on years of experience.

You deserve to be a WEALTHY creative.

In this episode, I'm breaking down:

• Why I REALLY quit my corporate job (hint: it wasn't to "follow my passion" and accept less money)
• The difference between being profitable and being wealthy—and why it matters
• Why there's no salary ceiling when you run your own business
• The biggest mistake I see creatives making on the road to becoming a profitable & wealthy creative
• What it actually takes to go from employee to full-time creative earning more than your 9-5

If you've ever felt like you should "just be happy" with your creative business, or if people keep asking about your "little business" like it's cute hobby... this episode is for you.

Ready to take the first step? I'm teaching a free live class: 7 Steps to Make a Full-Time Income from Your Creative Business. Register at https://go.emilykim.co/7

Thanks for listening!

Connect on Instagram: https://www.instagram.com/emilykim.co

Join the free, private Facebook Group: https://www.facebook.com/groups/theprofitablecreatives

Website: https://emilykim.co
Photo & video services: https://emilykimphotography.com/

In this episode, I’m sharing one of my favorite long-term marketing strategies: using education to attract and convert clients. I’m not talking about teaching others how to do what you do (like I do with brand photographers)—I mean teaching your ideal clients something valuable that naturally leads them to book your services.

I’ll walk you through real examples from my own business, like how my course Brand Your Gram and a local workshop unintentionally turned into client bookings. I’ll also share tips on how you can apply this strategy to your own business, whether you’re a photographer, web designer, or creative entrepreneur. Plus, I’ll give you my best advice for creating engaging presentations, including how to use visuals effectively, keep your audience engaged, and why practice is key to building confidence.

If you’re ready to explore how education can be part of your marketing, tune in now! And don’t forget to join the conversation in the Profitable Creatives Facebook Group: https://www.facebook.com/groups/theprofitablecreatives

I’ll be hosting live recordings and Q&A sessions there, so I’d love to see you inside!

Chapters:

00:40 Using education for lead generation

01:32 My own example: Brand Your 'Gram course

03:50 Teaching workshops for client acquisition

06:33 3 tips for engaging presentations

Thanks for listening!

Connect on Instagram: https://www.instagram.com/emilykim.co

Join the free, private Facebook Group: https://www.facebook.com/groups/theprofitablecreatives

Website: https://emilykim.co
Photo & video services: https://emilykimphotography.com/

In this episode, we’re diving into an essential topic for the start of the year: goal setting. Or my preferred term: goal auditing!

Join the Goal Audit Workshop: https://www.emilykim.co/goalauditworkshop

New Year’s resolutions are often ambitious, but are they truly your goals, or are they borrowed from the people and media around you? Join me as I share my personal journey of learning to audit goals and a three-step process to ensure your ambitions align with your vision and values.

Here’s what we cover in this episode:

• The Trap of Borrowed Goals: How I mistakenly pursued goals like becoming a traveling brand photographer and starting an agency, and why auditing your goals matters.
• Step 1: Review and Audit: A detailed breakdown of my "Five Pillars of Profit" framework for reviewing your business actions and outcomes across your craft, offers, community, marketing, and systems.
• Step 2: Set Intentions: Why focusing on actions over outcomes is the key to success—and how to shift your mindset to control what you can.
• Step 3: Make a Plan: How to prioritize non-negotiables, schedule rest, and map out your business actions for the year using a yearly view calendar.

Plus:

• A personal reflection on lessons from 2024 and how intentional goal setting is helping me in 2025.
• Why everything is data and how to use this process to iterate and grow.

If you’re ready to take your goal setting to the next level and build a plan that aligns with your vision, this episode is for you.

TIMESTAMPS
00:00 intro
00:35 The trap of borrowed goals
04:25 Step 1 - review & audit
11:10 Step 2 - set intentions
13:00 Step 3 - make a plan
14:45 Get accountability with my Goal Audit Workshop

✨ Join the Goal Audit Workshop
Want hands-on support to implement this process? In my Goal Audit Workshop, we’ll work through the full goal auditing process together with a detailed workbook that includes every metric, analytic, and time investment I’ve been tracking since 2018.

🗓 Live Workshop Date: January 8, 2025
If you’re catching this after the live workshop, the replay and workbook will still be available!

Join the Goal Audit Workshop: https://www.emilykim.co/goalauditworkshop

Let’s start the year off right and make 2025 your most aligned and intentional year yet.

Thanks for listening!

Connect on Instagram: https://www.instagram.com/emilykim.co

Join the free, private Facebook Group: https://www.facebook.com/groups/theprofitablecreatives

Website: https://emilykim.co
Photo & video services: https://emilykimphotography.com/