CEOs don’t miss targets because of spreadsheets - they miss because of blind spots. In this episode, Lina Viner unpacks the Rewire Method: a business-built, neuroscience-informed way to surface subconscious blocks, flip your brain into a theta learning state, install better beliefs, and verify change with simple muscle-testing. We get practical on applying it to teams - from CEO assessment to department diagnostics to a 20-minute daily protocol that reduces friction and speeds execution.

• What you’ll learn: subconscious blueprints, fast feedback loops, and how belief shifts turn into pipeline, delivery, and culture gains

• Who it’s for: founders, CEOs, and operators who want measurable performance change, not mindset fluff

What’s inside the full episode:

• Subconscious blueprints and leadership blind spots

• Practical rewiring in minutes a day

• Applying it to teams for faster, cleaner execution

Keywords: leadership, mindset, CEO, execution, culture, performance, e-commerce, growth

Host: José Cotto, Managing Partner, Sketch To Growth

Guest

Lina Viner, founder-operator and e-commerce scale-up expert. She built Mia Belle Girls into an 8-figure brand with partnerships across major retailers. As a Sketch To Growth™ leader, Lina leads Growth Systems and Performance Mindset - brand reinvention, high-ROI digital marketing, and ops/logistics that turn chaos into scalable machines - plus her neuroscience-backed Rewire Method to remove team friction and unlock execution for CEOs.

About Project Campfire™

Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.

About Sketch To Growth™

Sketch To Growth™ is a team of 12 founder-operators who partner with CEOs as fractional leaders across strategy, technology, sales, and capital. We close leadership gaps, install proven playbooks, and drive execution that shows up on the P&L.

S2G™ Track record: +30 combined exits, $133M in realized revenue, $72M in new pipeline with ~$2M typically generated in 120 days, and average savings of $721K at the C-Suite and $487K in operations.

Faster wins, measurable impact in 30–60 days, and a stronger org when we leave. Explore: sketchtogrowth.com

Mindset that ships, not vibes. In this teaser, 8-figure founder and Sketch To Growth™ leader Lina Viner cuts through the “mindset” fluff and explains why she built the Rewire Method - a simple, self-guided way to retrain your subconscious blueprint and see tangible results fast. No gurus. No months of waiting. A practical reset CEOs and teams can run.

Full Episode 2 drops Jan 9th - “Rewire Your Operating System: Leading without blind spots.”

What’s inside the full episode:

• Subconscious blueprints and leadership blind spots

• Practical rewiring in minutes a day

• Applying it to teams for faster, cleaner execution

Keywords: leadership, mindset, CEO, execution, culture, performance, e-commerce, growth

Host: José Cotto, Managing Partner, Sketch To Growth™

Guest

Lina Viner, founder-operator and e-commerce scale-up expert. She built Mia Belle Girls into an 8-figure brand with partnerships across major retailers. As a Sketch To Growth™ leader, Lina leads Growth Systems and Performance Mindset - brand reinvention, high-ROI digital marketing, and ops/logistics that turn chaos into scalable machines - plus her neuroscience-backed Rewire Method to remove team friction and unlock execution for CEOs.

About Project Campfire™

Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.

About Sketch To Growth™

Sketch To Growth™ is a team of 12 founder-operators who partner with CEOs as fractional leaders across strategy, technology, sales, and capital. We close leadership gaps, install proven playbooks, and drive execution that shows up on the P&L.

S2G™ Track record: +30 combined exits, $133M in realized revenue, $72M in new pipeline with ~$2M typically generated in 120 days, and average savings of $721K at the C-Suite and $487K in operations.

Faster wins, measurable impact in 30–60 days, and a stronger org when we leave. Explore: sketchtogrowth.com

If execution keeps stalling, it’s not the plan - it’s your blueprint.

In this 38s preview, Lina Viner - Inc. 5000 founder behind Mia Belle Girls and growth operator at Sketch To Growth - shares why teams mirror the CEO and how her Rewire Method helps leaders install better beliefs so execution sticks.

Full episode drops Jan 9. Follow Project Campfire, tap the bell, and share with a leader who needs this.

What’s inside the full episode:

• Subconscious blueprints and leadership blind spots

• Practical rewiring in minutes a day

• Applying it to teams for faster, cleaner execution

Keywords: leadership, mindset, CEO, execution, culture, performance, e-commerce, growth

Host: José Cotto, Managing Partner, Sketch To Growth

Guest

Lina Viner, founder-operator and e-commerce scale-up expert. She built Mia Belle Girls into an 8-figure brand with partnerships across major retailers. As a Sketch To Growth™ leader, Lina leads Growth Systems and Performance Mindset - brand reinvention, high-ROI digital marketing, and ops/logistics that turn chaos into scalable machines - plus her neuroscience-backed Rewire Method to remove team friction and unlock execution for CEOs.

About Project Campfire™

Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.

About Sketch To Growth™

Sketch To Growth™ is a team of 12 founder-operators who partner with CEOs as fractional leaders across strategy, technology, sales, and capital. We close leadership gaps, install proven playbooks, and drive execution that shows up on the P&L.

S2G™ Track record: +30 combined exits, $133M in realized revenue, $72M in new pipeline with ~$2M typically generated in 120 days, and average savings of $721K at the C-Suite and $487K in operations.

Faster wins, measurable impact in 30–60 days, and a stronger org when we leave. Explore: sketchtogrowth.com