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Promoting Your Business Lab

Promoting Your Business Lab

Written by: Ian Hainey
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About this listen

 Promoting Your Business lab is a regular insight into building brand awareness and a lead/ sales generation for your organisation or brand from experts and professionals in their field. There is something for everyone that drives businesses forward, whether an entrepreneurial startup, or a multi-chip director, if promoting your business will benefit you, or you are interested in keeping track of what's current in the marketing world, these bite sized-chunks of non-scripted conversation topics will provide you with value. If you would like to download the book by Ian Hainey, Promoting Your Business, this podcast is loosely based upon, then simply search it Amazon.

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℗ & © 2020 Promoting Your Business Lab Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • #1 Exhibitions & Events marketing - Christina Bostock - consider it early, not as an afterthought; amplify your message and make more of your investment

    #1 Exhibitions & Events marketing - Christina Bostock - consider it early, not as an afterthought; amplify your message and make more of your investment
    Nov 10 2019
    Companies spend hundreds of thousands or sometimes millions on exhibiting at events, trade shows and mega-exhibitions. They pay huge exhibition fees, then vast amounts of money for the building of a stand; then flying in, housing, feeding and watering senior employees to speak to passers by at the stand. However, only a small percentage of these exhibitors realise their potential, as they don't use simple marketing techniques to amplify their message and make the most of their investment. As event season heats up, Ian Hainey and Christina Bostock from iHC give a few examples of simple measures exhibiting companies can put in place to ensure their time and money at such events and exhibition are well spent, using PR, social media and content marketing.

    Promoting Your Business Lab is loosely based on Amazon bestseller, Promoting Your Business 2019 available on kindle and paperback.

    Hosted on Acast. See acast.com/privacy for more information.
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    19 mins
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