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Four dirty secrets the promo industry doesn't want you to know.

◼️ Hidden fees suppliers conveniently forget to mention

◼️ Quality bait-and-switch: what you order vs. what arrives

◼️ Minimum order quantities designed to trap small businesses

◼️ Cheap offshore manufacturing risks your brand reputation

◼️ BONUS: How to spot supplier scams and save thousands

Timestamps:

00:00:00 Introduction

00:00:15 - The Hidden Fees Suppliers Don't Tell You About

00:01:53 - The Quality Bait and Switch Problem

00:03:00 - The Minimum Order Quantity Trap

00:03:55 - The Risks of Cheap Offshore Manufacturing

00:05:12 - How to Protect Yourself From Supplier Scams

00:05:37 - Why Transparency Matters in Promotional Products

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DISCLAIMER

This content is for educational and informational purposes only. While we share industry insights and best practices, individual results vary based on supplier selection, order specifications, and market conditions. Always verify supplier credentials, request samples, and review contracts carefully before placing orders. Promo Punks and the hosts are not liable for supplier performance or outcomes of individual purchasing decisions.

In this new episode of Promotions Playbook, Pascal react to viral TikTok merch hacks and reveal what happens when businesses cut corners on quality. From leftover concert merch that flopped, to companies wasting budgets on cheap swag, to why nobody wants to wear a “company shirt” unless it feels authentic, they break down the real lessons behind the hype.

Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

Follow Promo Punks:

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Timestamps:

00:00:00 - Introduction

00:01:01 - The Consequences of Misjudging Merchandise Demand

00:02:33 - Budgeting for Employee Gifts

00:04:50 - The Value of Meaningful Gifts

00:05:24 - Creating Desirable Company Apparel

00:06:31 - Building Team Identity Through Merchandise

In this episode of Promotions Playbook, Pascal break down why your boss is wrong about merch.

They reveal how welcome kits boost retention, client gifts drive loyalty, branded items create free visibility, and smart merch lines generate revenue. You’ll see why a $30 water bottle outperforms a $1,000 Facebook ad, and why ignoring merch is a competitive disadvantage.

This is a practical playbook for leaders and marketers who want stronger teams, loyal customers, and new revenue streams without wasted spend.

Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

Follow Promo Punks:

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https://www.linkedin.com/company/promo-punks-co/

Timestamps:

00:00:00 - Introduction

00:01:16 – Why Your Boss Thinks Merch Is a Waste

00:01:54 – Employee Retention and Culture

00:03:30 – Customer Loyalty and Lifetime Value

00:04:42 – Brand Visibility and Awareness

00:05:34 – Turning Merch Into a Revenue Stream

00:06:16 – Competitive Advantage

00:07:05 – Recap of the Five Reasons

00:07:41 – How We Can Help You Build a Merch Strategy

Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

Most businesses think merch is expensive, slow, and complicated. In this episode of Promotions Playbook, Pascal prove the opposite by designing a complete merch line for a real local café in under 10 minutes.

Using a coffee shop called The Daily Grind as the case study, they break down how to fix an unprofessional team look, turn disposable cups into a profit and marketing engine, and create retail merch customers actually want to buy. You’ll see how simple uniforms build trust, why a $10 reusable coffee cup can outperform a $1,000 Facebook ad, and how lifestyle-driven merch turns customers into walking billboards without feeling salesy.

This episode is a practical, step-by-step playbook for local businesses who want better branding, more word-of-mouth, and extra revenue without massive budgets or long lead times.

Follow Promo Punks:

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https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q

Timestamps:

00:00:00 - Introduction

00:00:51 - Why most businesses overthink merch

00:01:34 - The three goals every merch line must achieve

00:02:03 - Fixing staff uniforms to build instant trust

00:03:19 - The $10 coffee cup that beats $1,000 ads

00:04:26 - Turning sustainability into a profit centre

00:04:34 - Why logos alone don’t sell retail merch

00:05:06 - Designing merch around identity and community

00:05:52 - The complete merch line built in 10 minutes

In this episode of Promotions Playbook, the host break down the genius behind Qantas’ merch strategy and why it’s one of the most sophisticated brand plays in Australia.

They unpack how Qantas turned a century of heritage into a competitive advantage, why their sold-out limited drops spark viral buying frenzies, and how manufactured scarcity has created a thriving secondary market for everything from 747 drink carts to business-class pajamas.

He also dive into Qantas’ strategic partnerships, showing how co-branded collabs expand reach and elevate brand perception. Finally, they explain the most important part of the entire playbook: Qantas doesn’t sell merch, they sell a lifestyle that taps into travel, identity, and the Australian spirit.

This episode gives you the four exact principles Qantas uses and shows you how to apply them to your own business so your merch becomes more than a product. It becomes something people are proud to own.

Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

Follow Promo Punks:

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https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q

Timestamps:

00:00:00 - Introduction

00:00:49 Why Qantas merch works it’s identity, not branding

00:01:46 The four principles behind Qantas’ merch success

00:02:13 How Qantas leverages heritage to create nostalgia

00:02:37 Manufactured scarcity and why exclusivity drives demand

00:03:32 The frenzy behind bar carts, pajamas and first class kits

00:04:32 Strategic partnerships and how co branding boosts credibility

00:05:12 Selling a lifestyle instead of products the real Qantas advantage

00:06:18 How to apply the Qantas playbook to your own merch strategy

In this episode of Promotions Playbook, Pascal react to real-world examples of brands winning big with eco-friendly, high-impact corporate gifts.

They break down how Sephora, Kohl’s, and Poppy use pop-up experiences and personalised merch to win over Gen Z, and what you can steal from those tactics for your own brand. Then they react to Lauren’s breakdown of the top 5 eco-friendly corporate products employees actually want, and unpack why sustainability, practicality, and thoughtful presentation make the difference between a gift that gets used daily and one that goes straight in the bin.

You’ll learn how to use your merch budget wisely, why eco products are a second layer of brand messaging, and get simple, practical ideas for gifts that genuinely fit your team’s lifestyle, from desk sets to gym-ready bundles.

Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

Follow Promo Punks:

https://www.facebook.com/promopunks

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https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q

Timestamps:

00:00:00 - Introduction

00:00:55 - Reacting to Sephora and Kohl’s sorority rush pop-ups

00:01:41 - Custom Poppy cans and the power of personalised merch

00:02:24 - Why employee gifts must be genuinely useful and valuable

00:03:05 - Lauren’s “5 eco-friendly corporate goods"

00:03:20 - Eco desk gift box example

00:04:26 - How to use your budget wisely

00:05:01 - Practical eco-friendly gift ideas

Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

In today’s episode of Promotions Playbook, Pascal break down why most Christmas gifts fall flat and how smart presentation, quality items, and thoughtful curation can turn a simple $20 product into something your team genuinely values. They share new data on what employees actually want, why presentation matters more than most people think, and exactly how to build gift packs at every budget that create real impact.

If you’re looking to avoid another forgettable corporate gift this year, this episode gives you the cheat sheet.

Follow Promo Punks:

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https://www.linkedin.com/company/promo-punks-co/

https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q

Timestamps:

00:00:00 - Introduction

00:00:03 - Why presentation is everything

00:01:48 - Rule 1: Invest in quality

00:01:57 - Rule 2: Choose something practical

00:02:37 - Rule 3: Modern, ethical, sustainable

00:03:20 - Rule 4: Make it personal

00:04:49 - Premium items employees would buy themselves

00:05:41 - Gifts reflect culture and appreciation

Join thousands of marketers and business owners who trust Promo Punks™ for custom merch that elevates. Get your FREE custom quote in 30 minutes; discover branded products that don’t just promote, but transform your events, engage your team, and level up your brand experience: https://promopunks.com.au/collections/all-10-000-products

In this episode of Promo Punks, host Pascal explores strategic ways to leverage custom promotional products and branded merchandise for both e-commerce and retail stores. He breaks down actionable tactics that go beyond simply giving away core products, focusing instead on how complementary merchandise can create emotional connections, increase order values, and drive revenue without devaluing your main offerings. From surprise gifts that build customer loyalty to exclusive limited editions that generate urgency, listeners will discover cost-effective strategies to transform their promotional approach and create memorable brand experiences.

Follow Promo Punks:

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https://www.tiktok.com/@promopunks

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https://medium.com/@UC7LgXddjlT_hb3XbLgCok2Q

Timestamps:

00:00:00 - Introduction

00:00:42 - Episode Overview: Merchandise for E-Commerce & Retail

00:01:03 - Strategy #1: Surprise Gifts for Emotional Connection

00:01:45 - Strategy #2: Increasing Average Order Value

00:02:31 - Strategy #3: Building Product Bundles

00:02:56 - Moving Slow-Selling Inventory with Freebies

00:03:24 - Strategy #4: The Upsell Effect

00:04:11 - Increasing Core Product Value with Complementary Items

00:04:57 - Strategy #5: Limited Edition Promotional Events

00:05:46 - Creating Urgency Without Discounts

00:06:03 - Strategy #6: Loyalty Program Integration

00:06:34 - Protecting Core Product Revenue