On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Evan Drake, the founder of Soulcraft, an agentic marketing agency helping businesses of all sizes speak from their soul in the AI era. Evan has spent 20 years shaping brand narratives at companies like Apple and Chainlink. Soulcraft specializes in the new discipline of AI search optimization, and at the core of everything is something Evan calls a soul.md, a structured identity file that teaches AI agents to sound like you. He is also the creator of Opensoul as an 'agency of agents,' built entirely around intelligent automation.

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#PRtips #TheBitcoinConference #ProofofPR #MediaRelations

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⏰ Timestamps:

0:00 | Intro

1:32 | Who is Evan Drake?

4:07 | Recreating the Marketing stack

6:15 | Soul markdown standard

8:15 | Autonomous Agency of AI Agents

13:15 | Opensoul replaces cost of marketing hires

16:44 | Downtime of Claude AI & problem for businesses

19:20 | AI search optimization

22:14 | BITWIRE AD

26:15 | Placing brands into "high intent" AI conversation

28:05 | AI advertising with LLMs

32:01 | AI conversations on Twitter

33:24 | Will companies begin to pivot their marketing strategies?

41:04 | How should crypto brands think about AI and marketing?

42:54 | How to keep up with Evan Drake

44:50 | Outro

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🔗 Evan Drake Links:

X: https://x.com/iamevandrake?s=20

LinkedIn: https://www.linkedin.com/in/iamevandrake/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Mike Germano, the self appointed "Chief Marketing Officer of Bitcoin" and founder of the Bitcoin Marketing Department, focused on pushing Bitcoin into the mainstream while helping global brands connect with and market to the Bitcoin community.

He is the former President of PubKey and Bitcoin Magazine, and previously served as Chief Digital Officer at Vice Media.

At Bitcoin Magazine, Germano led a full scale revival of the brand, relaunching the print magazine, building its live broadcast division, and creating flagship productions including the Live Desk and Halving Live Stream. He expanded the publication into four languages and helped transform it into the leading global Bitcoin media platform.

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#PRtips #TheBitcoinConference #ProofofPR #MediaRelations

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⏰ Timestamps:

0:00 | Intro

1:36 | Who is Mike Germano?

7:57 | Involvement in Vice and Bitcoin Magazine

10:38 | Putting together the Bitcoin Conference

22:02 | Are top marketing leaders paying attention to Bitcoin?

24:45 | Self-appointed CMO of Bitcoin

34:01 | BITWIRE AD

37:43 | Bitcoin is the #1 open source brand of all time

43:20 | What's next for Mike Germano & the Bitcoin Conference?

46:08 | Contact Mike Germano

46:38 | Outro

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🔗 Mike Germano Links:

X: https://x.com/mikegermano

LinkedIn: https://www.linkedin.com/in/mikegermano/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Ivie Satijn, Founder of Somma, a marketing agency that helps build the bridge between Web3 companies and institutional decision makers. Their specialized services include strategy consulting, social media & community management, branding and web design.

To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.

#PRtips #TheBitcoinConference #ProofofPR #MediaRelations

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⏰ Timestamps:

0:00 | Intro

1:37 | Who is Ivie Satijn?
3:16 | What attracted you to Bitcoin & Blockchain?

4:38 | Regular Web3 Marketing Won't Work

6:05 | Crypto twitter for reaching an institutional audience

8:42 | LinkedIn strategies that work

13:26 | Thought leadership for Clients

14:02 | LinkedIn newsletters & other tools

15:37 | Photo posts perform best

18:06 | Scheduling posts on LinkedIn

18:31 | BITWIRE AD

20:32 | Shifting how people think

28:10 | Earned media strategies targeting institutions

31:54 | Institutional Ethereum dinner at ETHDenver

34:41 | Mistakes tokenization companies make

36:42 | Does mainstream momentum for RWAs make marketing easier?

40:28 | Outro

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🔗 Ivie Satijn Links:

Website: https://www.sommamarketing.com/
X: https://x.com/IvieSatijn

LinkedIn: https://www.linkedin.com/company/sommamarketing/

LinkedIn: https://www.linkedin.com/in/iviesatijn/

🔗 Melrose & PoPR Links:

Website: https://www.melrosepr.com

YouTube: https://www.youtube.com/@proof-of-pr

X: https://x.com/ProofOfPR

X: https://x.com/MelrosePR

LinkedIn: https://www.linkedin.com/company/melrose-public-relations

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📢 Disclaimer:

The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.