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Provocateurs

Provocateurs

Written by: Sarah Moxom
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Step into a world of bold ideas and daring conversations with Provocateurs. Hosted by the dynamic Sarah Moxom, this podcast invites you into a space where change-makers, go-getters, and trailblazers share their stories, insights, and hard-earned wisdom. From dissecting today’s most pressing issues to diving deep into personal growth, relationships, and entrepreneurship, Provocateurs isn’t afraid to push boundaries and ask the questions that matter. Every episode is designed to challenge your thinking, ignite your curiosity, and leave you inspired to see the world in a whole new light. Ready to step outside your comfort zone? Tune in and join a conversation that’s equal parts daring and enlightening. This is more than a podcast—it’s a catalyst for your next big breakthrough. Economics Leadership Management & Leadership Relationships Self-Help Social Sciences Spirituality Success
Episodes
  • PR is Dead: Why Traditional Press No Longer Drives Festival Ticket Sales With Josh From Jukebox PR

    PR is Dead: Why Traditional Press No Longer Drives Festival Ticket Sales With Josh From Jukebox PR
    May 18 2026
    In this episode of Provocateurs, we sit down with Josh Karpf, the Managing Director of JukeboxPR. With a background at the "corporate beast" that is Ministry of Sound, Josh shares his journey of joining Jukebox when it was still the "Wild West" and transforming it into the professional powerhouse it is today . We dive deep into the changing landscape of PR, where Josh argues that traditional press no longer drives ticket sales . We also get the exclusive behind-the-scenes breakdown of the infamous Ministry of Sound "Break-In" stunt, which involved staging 100 "kids" with crowbars and notifying the police to ensure the viral chaos didn't lead to real arrests . From expanding a massive influencer network to the $5 billion hit the alcohol industry is taking from Gen Z, this is an essential look at the future of music marketing . Key Takeaways The Corporate Transition: Josh discusses his six-and-a-half years at Ministry of Sound and why moving to an independent agency allowed for more "innovation" and "freedom" . The Death of Traditional PR: Why features and interviews are now for "profile positioning" rather than conversion, and how social media has taken over . Staging a Crime for Clicks: A full breakdown of the Lab 54 x Ministry of Sound break-in, including real-time reactions from unsuspecting cleaners and the industry at large . Scaling Jukebox: How the agency grew from 7 people to 30, shifting from a male-dominated "Wild West" to a diverse, multi-departmental team . The Gen Z Shift: Why younger audiences are drinking less, spending more on "pop-up culture," and demanding authenticity from the influencers they follow . Vegas & EDC Week: Why spending a full week in Las Vegas is a mistake and the reality of interviewing A-list artists like Chris Lake. Timestamps [00:00:00] Introduction [00:03:46] The fast-paced reality of running Jukebox. [00:07:00] Leaving Ministry of Sound and the lessons learned from a "corporate beast". [00:09:50] Expanding Jukebox: Moving from electronic roots into live music and reggae . [00:13:00] Implementing structure: Reports, decks, and the rebranding of Jukebox. [00:18:00] The Ali G lookalike: Staging a viral Carpool Karaoke parody. [00:30:52] The Break-In: How Jukebox fooled the music industry for April Fools. [00:36:15] Why traditional written press no longer drives conversion. [00:44:00] Gen Z trends: The massive hit to the alcohol industry . [00:52:15] Hottest Festivals & Venues: Glastonbury, Reggae Rise Up, and the Ministry refurb. Jukebox PR https://www.jukeboxpr.co.uk/ https://www.instagram.com/jukeboxpr/ Social Links ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@provocateurspodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarah.moxom/ ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCPmCQvMWLaLTayKshPyGOEg/⁠ ⁠ ⁠⁠This Podcast has been brought to you by Disruptive Media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://disruptivemedia.co.uk/
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    1 hr and 4 mins
  • The Fixer: Managing Winter Wonderland & The Secret History of UK Grime

    The Fixer: Managing Winter Wonderland & The Secret History of UK Grime
    May 11 2026
    In this debut podcast appearance, we sit down with the man known in the industry as "The Fixer.". With a career spanning three decades, he has transitioned from the underground Grime scene to the UK’s largest mainstream attractions . We explore his accidental entry into Winter Wonderland, where a single phone call about printing cups led to him becoming the Event Director for a 3.5-million-person operation . Parallel to this, we dive into his work with NothingSorted.com, where he captured the raw, unfiltered rise of UK Garage and Grime . From the chaos of the Astoria shooting to the controversial Form 696 that effectively banned a generation of music, this episode is a masterclass in resilience, pivoting, and the importance of "giving people their flowers" while they can still smell them. Key Takeaways The Winter Wonderland Lorry Disaster: How a 6:00 AM mistake with a 40-tonne Arctic lorry led to a life-changing meeting with the event's owner . The "Fixer" Mentality: Putting out fires before they happen and managing the military-grade logistics of the Bavarian Village . Banning UK Music: A deep dive into Form 696 and how police profiling forced Grime and Garage further underground . Gunshots at Ali Pally: Recounting the legendary 2001 Universal Sounds event and why the police made the rare choice not to shut it down . The VHS to Digital Journey: Preserving over 1,000 mini-DV tapes of Grime history and the battle to reclaim his content from YouTube . Celebrity Encounters: Introducing Robbie Williams to the stage and hosting superstars like Simon Cowell and Virat Kohli in the VIP . Timestamps [00:03:50] The Krombacher Beer connection: How a cricket match led to a business empire . [00:07:05] The "Alan Sugar" moment: Racing down Edgware Road for TV screens and HDMI cables . [00:11:45] What it really takes to be the Event Director of the Bavarian Village. [00:17:45] Addressing the critics: Is Winter Wonderland actually overpriced? . [00:24:45] The Astoria Shooting: The day the Grime scene changed forever . [00:30:35] "All Lethal B tracks are banned": The war between the police and the DJ booth . [00:41:45] The Mosh Pit vs. The Grime Crowd: Understanding cultural perceptions of "trouble" . [00:52:45] Creating the first-ever Grime DVD in 2002 . [01:01:45] Reclaiming the archives: The fight with YouTube and Meta . Muks Social Links https://www.instagram.com/muks.nuthingsorted?igsh=MjVvemVvN2JuY3Br https://www.youtube.com/@nuthingsorted Social Links ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@provocateurspodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarah.moxom/ ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.youtube.com/channel/UCPmCQvMWLaLTayKshPyGOEg/ ⁠This Podcast has been brought to you by Disruptive Media. ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://disruptivemedia.co.uk/
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    1 hr and 18 mins
  • 32 Years of House Music: From Cigarette Packet Branding to Global Festivals - Love to Be Founders Marc & Tony

    32 Years of House Music: From Cigarette Packet Branding to Global Festivals - Love to Be Founders Marc & Tony
    May 4 2026
    In this episode of Provocateurs, we are joined by Marc and Tony, the driving forces behind the legendary house music brand Love To Be. Spanning over three decades, the brand has evolved from a mid-90s weekly residency in Sheffield to a global touring powerhouse and festival organiser. Tony shares the "back of a fag packet" origins of the brand's iconic logo and how a blagged DJ gig led to a life without ever having a "proper job". We dive into the brutal reality of the music industry’s shift, discussing why bar culture and artist fees contributed to the death of the super club, and how the "original party people" of the 90s are actually messier than the modern Gen Z raver. Key Takeaways The 32-Year Legacy: How Love To Be stayed relevant across three decades by staying true to house music roots while evolving into the festival market. The Death of the Nightclub: An insider look at how consumer habits changed and why expensive headliners made club residencies unsustainable. Scaling to Festivals: The "pinch-me" moment of walking out to a sea of 6,000 people on Royal Land in Harrogate. The VIP Experience: Why modern ravers want luxury—from hair and makeup stations to a "Confessions Booth" with a nun for clubbing sins. Wild Stories: Tony and Marc recount the "dirty protest" on a 90s dance floor and the 24-hour party culture of Leeds. The Sober Generation: Why Gen Z is the most sensible generation of ravers yet, while their parents are still going wild. Timestamps [00:01:10] The 32-year origin story of Love To Be. [00:10:45] Why the era of the Super Club came to an end. [00:18:15] Moving from the club booth to organizing 6,000-person festivals. [00:41:40] Why 90s ravers are wilder than Gen Z. [00:43:40] The infamous "dirty protest" story. [01:02:20] Inside the VIP: Confessions booths and fairground games. LovetoBe Tickets https://www.lovetobeevents.co.uk/events-1 Lovetobeevents Links https://www.instagram.com/lovetobeevents/ https://www.facebook.com/lovetobeevents https://www.youtube.com/@lovetobeevents Social Links ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@provocateurspodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarah.moxom/ ⁠⁠⁠⁠⁠ ⁠⁠https://www.youtube.com/channel/UCPmCQvMWLaLTayKshPyGOEg/ This Podcast has been brought to you by Disruptive Media. ⁠⁠⁠⁠⁠⁠⁠⁠https://disruptivemedia.co.uk/⁠⁠⁠
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    1 hr and 2 mins
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