Manual fulfillment works…until it doesn’t. In this episode, Matt & Lauren break down the risks and realities of manually packing and shipping orders, signs it’s time to update your existing solutions, and the backend automations that can help you successfully scale with your growing sales.

Listen wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

💡 Explore These Resources

• Learn More About Lulu’s Sales & Fulfillment Options

💡 Listen to These Episodes

• Ep #32 | Your 7-Step Guide to Building an Online Bookstore
• Ep #80 | Scaling Up: What to Know About Bulk Book Printing
• Ep #106 | Building Your Book Business Using Lulu’s Print APIs

💡 Read These Blog Posts

• Simplify Selling Books with Lulu’s Order Import Tool
• POD Solutions for Growing Businesses
• Direct Sales Basics for Selling Your Book with Lulu

💡 Watch These Videos

• How to Get Started with Direct Sales
• Distributing Your Book With Lulu: What You Need to Know
  
  

Sound Bites From This Episode

🎙️ [9:00] “You also want to be prepared for those one-off situations, I can handle this as is right now, but if there's any unexpected spike or roadblock that's going to throw off the whole system, you need to have a plan in place for how to manage that and how to handle that.”

🎙️ [31:20] “Small problems become big problems if you let them.”

🎙️ [44:01] “Being able to open up over 150 new markets, you know, overnight with virtually no money up front and just a little bit of your time? Like, that is – there's no faster way to scale a business like that.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
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In this episode, Lauren & Matt discuss how entrepreneurs are using Lulu’s suite of APIs to build brand-first book businesses. We break down how savvy creators can use API integrations to automate, personalize, and scale their printing and fulfillment, and why you may want to do the same.

Listen wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

💡 Explore These Resources

• Learn More About Lulu’s APIs
• Lulu’s API Knowledge Base
• Developers Page
• The Pathless Path by Paul Millard

💡 Listen to These Episodes

• Ep #61 | Creating a Custom Book Business Using Lulu's Print API
• Ep #70 | How Does Selling Direct Actually Work?

💡 Read These Blog Posts

• Scaling Your Business with Custom Books Using the Print API
• Personalization at Scale: How Lulu’s API Enables Customized Printing

💡 Watch These Videos

• Selling Direct with a Print API
• Webinar | The Business of Books: How To Use Lulu's Print API To Scale Your Business
  
  
  

Sound Bites From This Episode

🎙️ [2:58] “Right now, it's easier than ever to take something like our suite of APIs that are open to, you know, open source and create some really cool front end for like, personalized books. And then we just handle all of the fulfillment. It makes everything super easy.”

🎙️ [14:37] “We give you all the tools you need. You have to go build your sandcastle in the sandbox by yourself.”

🎙️ [37:24] “The APIs’ best and built for three things: automation, personalization, and scalability.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.

Books can be the product or the tool that helps sell the product…and sometimes even both. In this episode, Matt & Lauren explore how print-on-demand empowers creators and businesses to use books to build their business, earn revenue, generate leads, and fuel brand growth.

Listen wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

💡 Listen to These Episodes

• Ep #33 | Books You Can Create Using Your Existing Content
• Ep #54 | Can Books Add Value to Your Business (Beyond Just Revenue)?
• Ep #58 | Creative Ways to Use Print-on-Demand to Support Your Business

💡 Read These Blog Posts

• 5 Ways Large Organizations Can Benefit from Lulu's Book Solutions
• Scale Your Book Printing with Lulu

💡 Watch These Videos

• Ep #79 | Book Launch Blueprint: How Justin Moore Sold Over 1,000 Books in 90 Days
• 8 Reasons Your Business Needs Print-On-Demand
• 6 Unique Ways to Use Print-on-Demand

Sound Bites From This Episode

🎙️ [7:40] “Even people that I talk to that are enthusiastic about the idea of publishing a book…that are just like, yeah, I think it would be really valuable for me, for some reason or another, to publish a book with my content. But I'm not much of a writer, so I don't really know if I can. And I always push back on that.”

🎙️ [12:35] “If the concept will fall victim to technology or progress or AI, then that's going to happen regardless of the medium that you use to put the content out there.”

🎙️ [39:00] “How many of them are creating a custom piece of content and getting it into the mailbox of one of their prospective clients, versus you just landing another piece of white noise in their inbox? I'd rather be in the mailbox, not the inbox.”

💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at podcast@lulu.com
💀 Sign up for our mailing list.