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Puck Creations on Brand

Puck Creations on Brand

Written by: Puck Creations
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About this listen

What makes a brand? Brand equity, brand marketing, brand awareness, brand recognition... Enough! So many terms with no explanation. That's why this podcast exists.


At Puck Creations, we're going to guide you through some of the most important terms in brand and marketing. More importantly, we'll explain why you need to define your brand and how storytelling can help to communicate a clear, consistent, relevant message that stands out.


If you'd like to read the articles, go to https://puckcreations.com/KingPucksWisdom.html

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Episodes
  • S01E02 - On brand marketing

    S01E02 - On brand marketing
    Jun 28 2023
    On brand marketing


    Brand marketing is the way you make your business visible to your audience. This article looks at why it's important and how to make it successful for your business.

    Brand marketing talking points
    • What is Brand Marketing?
    • Brand and branding
    • Branding and brand marketing
    • Brand marketing and brand equity
    • Why does brand marketing matter?
    • Brand marketing and consumer relationships
    • Start with a well-defined brand
    • Challenges of brand marketing
    • Get your brand marketing right
    • Brand marketing FAQ


    Click brand marketing to read along with the article.


    A huge thank you to Olexy for providing the music for this episode. The track is called Morning Garden - Acoustic Chill. You can find Olexy's music on Spotify: https://open.spotify.com/artist/5DwJFJIziTFfRfVQUsMb7D?si=1kcqRpb3S76E1H00VIzzyg

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    17 mins
  • S01E01 - On brand equity

    S01E01 - On brand equity
    Jun 14 2023

    Brand equity measures the value added to your business from having a recognisable name. It's split into 5 stages: awareness, recognition, testing, preference and loyalty.

    Brand equity talking points
    • What is brand equity?
    • Brand equity and brand awareness
    • Brand equity stages
    • Why does brand equity matter?
    • Positive brand equity benefits
    • Positive brand equity examples
    • How to measure brand equity
    • Build your brand equity
    • Work with Puck Creations


    Click brand equity to read along with the article.


    A huge thank you to Olexy for providing the music for this episode. The track is called Morning Garden - Acoustic Chill. You can find Olexy's music on Spotify: https://open.spotify.com/artist/5DwJFJIziTFfRfVQUsMb7D?si=1kcqRpb3S76E1H00VIzzyg

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    25 mins
  • S01E00 - On brand trailer

    S01E00 - On brand trailer
    Jun 9 2023

    Some people prefer to listen to articles and stories, so Puck Creations have decided to make that easier. You can listen to Puck Creations' articles in the form of an audio podcast. Download each episode on your favourite podcast platform and digest King Puck's Wisdom while you're driving or taking the dog for a walk in the park. Imagine the joy of learning about brand, marketing and storytelling while you're eating breakfast or finally running that 10k!


    If you'd like to read along with some of the articles, visit King Puck's Wisdom.
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    1 min
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