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Punk CX: Customer Experience Insights with Adrian Swinscoe

Punk CX: Customer Experience Insights with Adrian Swinscoe

Written by: Adrian Swinscoe | Customer Experience Strategy Expert
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About this listen

Adrian Swinscoe discusses customer experience and strategy with industry leaders in this engaging series about how to deliver a standout customer experience and service.

Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues.

Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.

2025 Punk CX
Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Describing yourself as ‘AI-first’ is a mistake - Interview with Chris Morrissey of Zoom
    Jan 9 2026

    Today’s episode of the Punk CX podcast is with Chris Morrissey, who is the General Manager and Global Head of CX Sales & Go-To-Market at Zoom, where he drives strategy and execution for the company's customer experience business. Chris joins me today to talk about why describing yourself as ‘AI-first’ these days is a mistake, why reducing effort outweighs everything else in CX, the difference between "lip service personalization" and true personalization and how we should be moving beyond chatbots and what the future of customer interaction really looks like. We finish off with Chris’s best advice, his Punk CX brand and his very own good news story.

    This interview follows on from my recent interview – Brands should avoid making Gen AI or chatbots their sole frontline – Interview with Phil Regnault of PwC – and is number 568 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

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    39 mins
  • Brands should avoid making Gen AI or chatbots their sole frontline - Interview with Phil Regnault of PwC
    Dec 18 2025

    Today’s episode of the Punk CX podcast is with Phil Regnault, Marketing Transformation Partner at PwC & PwC’s Adobe Alliance Leader.

    Phil and I talk about the recently published results of PwC’s 2025 Customer Experience Survey, which was a US-focused survey, and a recently released fresh cut of their survey featuring exclusive insights from Adobe users. We also talk about how many organisations are still struggling to scale their AI projects, generate meaningful commercial returns, or drive improvements in customer outcomes, and what he sees the most successful companies doing to overcome these challenges. We finish off with Phil’s best advice, his Punk CX brand and his very own good news story.

    This interview follows on from my recent interview – Douglas Adams’ Babelfish concept just got much closer – Interview with Sharath Keshava Narayana of Sanas – and is number 567 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

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    52 mins
  • Douglas Adams’ Babelfish concept just got much closer - Interview with Sharath Keshava Narayana of Sanas
    Dec 11 2025

    Today’s episode of the Punk CX podcast is with Sharath Keshava Narayana, CEO and Co-Founder of Sanas, which provides a real-time speech understanding platform with accent translation, noise cancellation and now real-time speech translation technology.

    Sharath and I talk about the challenges with current translation methods, what they are doing with regards to real-time speech translation, the possibilities that this type of technology offers for customer service and experience and the exciting fact that Douglas Adams’ Babelfish application/device that featured in his book The Hitchhiker’s Guide to the Galaxy is getting much closer. We also finish off with Sharath’s best advice, his Punk CX brand and his very own good news story.

    This interview follows on from my recent interview – Twilio’s secret sauce and CarFinance247’s road to success – Interviews from Twilio SIGNAL London 2025 – and is number 566 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

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    35 mins
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